PreProduct next‑gen pre‑order

You shouldn’t have to wait until stock hits your warehouse to list your next product.

PreProduct lets brands capture pre-orders for upcoming products at any point in the new product cycle. Allowing you to sell, gauge demand and re·coup cash quicker. Payment links are only sent out when you trigger them, so you’re completely in control (and legally compliant).

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Why use PreProduct?

• Start making sales for future releases today.

• Improve cashflow by collecting revenue earlier and recouping cash quicker.

• Validate and gauge demand for future products. Also, split test different variants (colour etc).

• Only start charging when you're ready, whilst still capturing orders in the meantime.

• Manage inventory and purchasing in a more precise way.

• Lightweight on the front-end to keep your site's page speed fast.

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Features

• Capture pre-orders unpaid until you’re ready to charge, then trigger payment links to those customers and all new customers

• Customise your email campaign (includes dynamic variables)

• Payment links lead to your native checkout, pre-populated for a one-click transaction.

• Monitor & edit pre-orders in their own system, includes payment tracking

• Customise front-end wording and colours

• Option to collect a deposit for pre-orders up front, then the rest of payment later

• Set shipping dates, discounts and other customer-facing information

• Accept multiple variant/quantity pre-orders

• List specific variants and set max order limits

• Segment sending payment links at both the variant and individual customer level.

• Crowdfunded pre-order listings, where a minimum order total can be communicated.

• Customer portals, where customers can monitor and update their pre-orders

• Integrates with Shopify and the native inventory/order/checkout system

• Set front-end translations across multiple languages

• Set a 'success URL' to forward customers too

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Pre-order stages:

Capture only • Initially, just the order and customer details are captured. A ‘thank-you email' is sent at the time of pre-order.

Charge & capture • When ready, the store triggers payment link emails, so previously captured pre-orders receive a payment link and future pre-orders receive one straight away.

Not-a-pre-order • Eventually the pre-order is ended, so it can be a standard ‘buy it now’ Shopify listing.