PreProduct next‑gen pre‑order

You shouldn’t have to wait until stock hits your warehouse to list your next product.

PreProduct lets brands capture pre-orders for upcoming products at any point in the new product cycle. Allowing you to sell, gauge demand and re·coup cash quicker. For 'pay later' and 'deposit' based pre-orders, payment links are only sent out when you trigger them, so you’re completely in control (and legally compliant).

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Why use PreProduct?

• Start making sales for future releases today.

• Improve cashflow by collecting revenue earlier and recouping cash quicker.

• Validate and gauge demand for future products. Also, split test different variants (colour etc).

• Only start charging when you're ready, whilst still capturing orders in the meantime.

• Manage inventory and purchasing in a more precise way.

• Lightweight on the front-end to keep your site's page speed fast.

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Features

• Capture pre-orders unpaid until you’re ready to charge, then trigger payment links to those customers and all new customers.

• Customise your email campaign (includes dynamic variables).

• Payment links lead to your native checkout, pre-populated for a one-click transaction.

• Monitor & edit pre-orders in their own system, includes payment tracking.

• Customise front-end button widget and cart. Including colours, font, logo and header image.

• Headless code generator – receive pre-orders from outside of your Shopify store. Whether that's a WordPress blog, affiliate site or a headless e-commerce store.

• Option to collect a deposit for pre-orders up front, then the rest of payment later.

• Set shipping dates, discounts and other customer-facing information.

• Accept multiple variant/quantity pre-orders.

• List specific variants and set max order limits.

• Segment sending payment links at both the variant and individual customer level.

• Crowdfunded pre-order listings, where a minimum order total can be communicated.

• Customer portals, where customers can monitor and update their pre-orders.

• Integrates with Shopify and the native inventory/order/checkout system.

• Set front-end translations across multiple languages.

• Set a 'success URL' to forward customers too.

• Optional automations - Including weekly pre-order reports and payment link automations.

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Pre-order stages:

'Capture only' - Just order and customer details are captured. A ‘thank-you email' is sent at the time of pre-order.

'Charge & capture' - When ready, the store triggers payment links, so previously captured pre-orders receive a payment link email and future pre-orders receive one straight away (as well as being sent to checkout at time of pre-order).

'Not-a-pre-order' - Eventually the pre-order is ended, so it can be a standard ‘buy it now’ Shopify listing.