PreProduct next‑gen pre‑order

PreProduct next‑gen pre‑order

by PreProduct

The smarter way to launch products.

5.0 of 5 stars(16 reviews)

Sell & test your next product

List your next product much earlier and start collecting pre-orders.

Communicate with customers

PreProduct's custom front-end wording and email campaign lets you keep customers in the loop. (dynamic variables supported)

Charge when you're ready

Charge customers when you're ready. ‘pay later’, ‘pay now’ or both via deposits.

About PreProduct next‑gen pre‑order

You shouldn’t have to wait until stock hits your warehouse to list your next product.

PreProduct lets brands capture pre-orders for upcoming products at any point in the new product cycle. Allowing you to sell, gauge demand and re·coup cash quicker. For 'pay later' and 'deposit' based pre-orders, payment links are only sent out when you trigger them, so you’re completely in control (and legally compliant).


Why use PreProduct?

• Start making sales for future releases today.

• Improve cashflow by collecting revenue earlier and recouping cash quicker.

• Validate and gauge demand for future products. Also, split test different variants (colour etc).

• Only start charging when you're ready, whilst still capturing orders in the meantime.

• Manage inventory and purchasing in a more precise way.

• Lightweight on the front-end to keep your site's page speed fast.



• Capture pre-orders unpaid until you’re ready to charge, then trigger payment links to those customers and all new customers.

• Customise your email campaign (includes dynamic variables).

• Payment links lead to your native checkout, pre-populated for a one-click transaction.

• Monitor & edit pre-orders in their own system, includes payment tracking.

• Customise front-end button widget and cart. Including colours, font, logo and header image.

• Headless code generator – receive pre-orders from outside of your Shopify store. Whether that's a WordPress blog, affiliate site or a headless e-commerce store.

• Option to collect a deposit for pre-orders up front, then the rest of payment later.

• Set shipping dates, discounts and other customer-facing information.

• Accept multiple variant/quantity pre-orders.

• List specific variants and set max order limits.

• Segment sending payment links at both the variant and individual customer level.

• Crowdfunded pre-order listings, where a minimum order total can be communicated.

• Customer portals, where customers can monitor and update their pre-orders.

• Integrates with Shopify and the native inventory/order/checkout system.

• Set front-end translations across multiple languages.

• Set a 'success URL' to forward customers too.


Pre-order stages:

'Capture only' - Just order and customer details are captured. A ‘thank-you email' is sent at the time of pre-order.

'Charge & capture' - When ready, the store triggers payment links, so previously captured pre-orders receive a payment link email and future pre-orders receive one straight away (as well as being sent to checkout at time of pre-order).

'Not-a-pre-order' - Eventually the pre-order is ended, so it can be a standard ‘buy it now’ Shopify listing.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 7-day free trial



  • Unlimited listings
  • Charge customers when you're ready
  • Customise your front-end & email campaign
  • Customer portals
  • Deposits



  • Perfect for Shopify Plus stores
  • All of Growth features
  • Priority support (including Zoom consultations)

Platinum Plus


  • Our top plan that has all of the features
  • Developer support (4 hour p/m quota)

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

PreProduct has played a crucial role in the launching of my niche retro gaming business. With demand of my product out pacing the speed I could assemble my products, I was looking for the perfect pre-order solution. I tried every pre-order app Shopify has to offer and PreProduct was not just the only one that had the features I needed but its also a product that continues to evolve through constant implementation of user feedback. Both founders have reached out, listened to my needs, and provided immediate solutions for my business to grow. PreProduct has become my new favorite Shopify app that I check daily to monitor and measure demand of my product. Highly recommended for anyone launching a new product and testing the waters to see what kind of demand you can drum up. With PreProduct its super easy measure demand and then to convert those pre-orders into sales.


Highly recommended! We use the app since a few days, so customers can pre-order our advent calendar easily. It was much more easier to add PreProduct, then using our ERP to differentiate advent calendar orders. Super easy and fast integration, several languages and variables to fit our needs, best customer service I experienced in a while and preorders counting and counting! :)


The app does what it says. In our case it enables us to start selling and test the popularity of different variants so we can make important decisions with design and product add-ons before we start production. PreProduct is a great app that is highly recommended for anyone who wants to get the sales going before product is ready to ship. Customer service is top notch. The support team helped us made important adjustments to our somewhat atypical product page. Now our theme and two other apps on the product page, all of which we depend on, are all working nicely together with PreProduct. Thank you for putting in the extra effort to help us out!