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Product Builder

Product Builder

Developed by BOLD

157 reviews
Price: $60.00 / month Free Trial: 30 days More info
  • Sell 100% customizable products that your customers actually build themselves!
  • Unique and totally customizable graphical interface that changes images as customers build their products.
  • Change prices with the options, Set conditional logic, integrate with inventory and much more!

★★★ Drive sales and make more money by automatically cross-selling products that are often purchased together with
The Bold Brain! Make better decisions with advanced reporting and insights about your business!
The app is FREE. Try it today!★★★


You have variants, you have options... but now you can go one step further and allow your customers to totally build their own product!

Introducing for Shopify, the first ever 100% customizable product builder app!

You've probably seen something similar to this before on car dealership sites. Pick a car, pick a color, pick wheel style, pick additional options, etc. As you go through the image changes based on your selections. That's a product builder! And now you can offer this to your customers too!!

Live Examples:

Here are a couple examples of items people are already selling using the Product Builder app:

  • Custom built fishing rods

  • Custom built guitars

  • Custom built trophies and plaques

  • Custom designed clothing

  • Custom built tablet Kiosk

  • Custom built archery bow packages

  • Custom designed vinyl wall graphics

  • Custom built ladders

  • Custom built hair ties & head bands

  • The list goes on and on...
  • Here's How It Works.

    When using this app you first create steps, with options within those steps. Customers then "step" through the builder in a sequential manner going through each step and making a choice on each one. Each choice can be represented by a thumbnail and each time a different choice is made, the main preview can display a different image representing the current selection(s). This graphical process makes it very easy for your customers to build and see exactly what they want before buying!

    The options on the steps are created in the app and can be independent, or tied to an existing product variant in your store. This means it can track inventory for parts chosen in the build AND can change the price based off what options are selected!

    Add Conditions

    We built in some super fancy conditional logic options that are available if needed. Conditions can apply to entire steps, or even just the options within the step. For example let's say there's a certain choice, which when selected in Step 1, means there are fewer choices available in Step 2. You can add the conditions to make it so those choices in Step 2 won't show if they do not apply to the selection made in Step 1.

    2D or 3D!

    When your customer selects a choice an image appears in the preview panel. This can be a standard 2D image or a series of images that can create a 3D effect like this example. You don't have to use 3D images, but if you want to you can! In the app instructions page there's a list of awesome photographers that can take the 3D images for you for a very reasonable price.

    Inventory tracking

    If you like, when you create options in your steps you can link them with a specific product variant in your store. This will attach a price to this choice as well as track inventory. You can control exactly the way your builder handles inventory. For example, it can ignore inventory, hide options that have no inventory, show the choice but disable it, or allow it to be selected to show an “out of stock” message.

    Customize EVERYTHING

    There literally are no limits to what you can customize about the look of your builder. Of course, you can select from a few different existing themes, and as always, we've built in options to change basic settings like colors, fonts, text, backgrounds, etc, to easily make it match your website's theme, but if you know CSS you can take it a step further and totally customize the builder to look however you want it to.

    Live Examples:

    - View the demo used in the video above.

    - View it in use by one of our users (custom tablet kiosk builder)

    This app comes with a fully functional 30 day trial so you've got nothing to lose! Give it a try today :-)


    Common Questions

    Q. Does the app create actual products in my store?

    No, the app doesn't create any products it just creates a page and a builder on that page. Because it's a builder it can actually use many different products in the build but it doesn't actually create them. For example, if you were building a fishing rod the reel would be an existing product in your store, as well as the grip and the shaft. The builder app can use those three products in a "Builder" fashion. You don't have to use existing products though, you can create the options right in the app.

    Q. How will I know what options a customer selected?

    Every choice or selection that a customer makes in the process of their build will get attached to the order as product notes. So on the cart page, the customer's confirmation emails, your confirmation emails, and in your Shopify admin you'll be able to see all the options they chose.

    Q - Is there a liquid update to my store required?

    Yes, for this app to work properly on your theme there will be a fair amount of liquid that needs to be updated. If you're comfortable with that kind of thing, there are instructions in the app. If you're not comfortable with code and would rather leave it to the pros, no problem :-) We can do it for you! There will be a button in the app to request us to do it for you. There's a one-time charge for the install but don't worry, if for any reason you uninstall the app during the trial period, it's 100% refundable.


    *** Don't have an awesome Shopify store already? Get started here!



    Bold Brain Save time and make more money with the most powerful recommendation engine on Shopify

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    Social Autopilot (FREE). Put your Product and Blog social media on auto-pilot!

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    Product Discount. Schedule Daily Deals with live countdowns!

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    Intuit Quickbooks. Sync your Shopify orders to your Quickbooks account.

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    Do you need custom Shopify development or design? We Have an Experts Department That Can Help!

    If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, or CRO services... WE CAN HELP! With a team of over 130, we're Shopify's largest development agency.

    ➝ Click here to learn more or even get a quote today!

Product Builder reviews

157 reviews
  1. 5 stars (121 reviews)
  2. 4 stars (15 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (5 reviews)
  5. 1 star (12 reviews)

Basically Product Builder makes my business possible, as it is build on combining 2 elements to make a personalized gifting experience. It works perfectly for me, allowing additional customization and addition of consumer generated content. The monthly cost is a bit steep for a starting business and this is the only reason i give 4 and not 5 stars.


Have asked twice for help. No answer. For $60 a month I expect so much more. I am happy to update my review as required, and if I don't get help in the next 24 hours, i will let you all know.

Update (8 Nov 17): Ok, so it's been about one week since my last contact with them, and STILL no reply. I would say i've contacted them about 4 times so far. Definitely will be deleting this app if they don't fix this in the next day or so. We have a couple of stores using it, and the other store isn't keen on keeping it either, so it's probably a good thing that BOLD are so bad at helping their customers.

Update (10 Nov 17): Bold want $150 PER HOUR to re-upload our images on this basic app that cannot handle a name change for a product without causing a huge loss in sales. We are already in talks with another Shopify app company who are creating something better for us. Money is all Bold care about. $150 an hour? AN HOUR!! To fix an issue that should not occur anyway!


So far I have enjoyed my app. It has given me the options to customize my products the way I need to. I look forward to seeing other options and upgrades avail. for this app. However for someone who isn't very good with computers this app was easy for me to use. I was able to ask questions and get help from the support team very quickly. They seem to be pleasant and genuine with wanting to help me succeed. Customer service is on the decline and its always good to find people that still enjoy helping others. I love this app and I hope it grows my business further.


We LOVE this app! It's revolutionized our gourmet popcorn business, giving us the ability to offer custom popcorn orders to our fans across the country. Not only is the software awesome, but Bold's customer service is second-to-none. They've always been quick to help with any problem we might encounter. Check out our builder here: https://thepoppedpopcorncompany.com/apps/productbuilder/build-a-tin


Honestly, YOU (bold) could do better.

First let's start with the most important part of this review. Most of the good reviews of this app seem to be fake. How I recognize that is by going to all of the stores that all these positive reviews lead too. 90% of them don't use this apps services, so its hard to believe they just think its cool to pay you guys to not use your poor services. DON'T use this app unless your whole entire business strategy depends on it.

Visually, this app looks absolutely terrible. Besides the lack of support, difficult settings, and poor design of software, the page that the app produces on your store is hideous! Like, we are talking craigslist style. Don't waste your time or money on this app.

Second I want to tell you about how difficult programming this app is. Notice I said "programming", because that is exactly what you have to do to get the app to work. To make this app work for your store, you literally have to write code like sets of rules. Which by the way is explained no where in the tutorial sections of this app. Also to let it even go live on your store you actually do have to mess with the code of your store. So just to be able to understand how to use this app, and/or install it, you're going to need some knowledge in computer programming.

Thirdly let me go over what I mean by hideous. After 4 hours teasing my brain trying to figure out the mechanics of this app, I found out that the page it actually produces (build a product page) is visually awful! They give you very little options of changing the layout of the page, but even the options you do have don't do much. It is next to impossible to be able to match this 'build a product' page to your actual store. The design of the page literally looks like you are on craigslist. Absolutely no modern influence seemed to have gone into the visual designing of this software.

My honest opinion of the app is that, BOLD OWES ME MONEY. Just like the rest of you shoppifiers, my time is valuable. Sadly, I put a lot of time into trying to get this to work only to find out it is a COMPLETE RIP OFF of time and money at the rate they charge.

Seriously, they should be paying us to use it just to fix all of their problems. The developers of this app seem like the type of people that I hate through what they have produced. Money hungry let downs that don't understand the importance of quality work. If they did, they wouldn't be charging $60 dollars a month for me to have a headache and waste advertising money on a page that looks worse than Trumps hair cut.

Come on guys, again YOU CAN DO BETTER.


Was excited to find this app, essentially it's exactly what I need. Unfortunately after you add all your products and options in the last step you have to click a button to "generate image scenarios" to assign an individual image for each scenario. Makes sense, but if you ever change or add an option that affects the assigned images, you have to click that button again to REgenerate the new scenarios and it erases ALL of your past uploads. If you never intend on adding products after your intial upload to the app, it would be fine. BOLD something to think about improving possibly?

The back end was a bit clunky and hard to make changes (font, frame size, photo size) for a non programmer. I mean I'm on shopify because I'm not a programmer right?

I paid to have the app installed because again, I'm not a programmer. The customer service was a bit lacking pending the installation of the app but the follow up after my review shows BOLD does indeed care about their brand and has potential to provide adequate customer support.


Uninstalled the app within hours due to lack of support, and we were right, its been about a month and we haven't yet received the REFUND, and worse, there is no communication from support, once asked about it


Absolutely LOVE this App!! It does exactly what I need for my brand and to sell my particular line of products, which can become complex, since we offer full customization to our clients. Product Builder allowed us to do just that, and made it easy enough for even someone like myself, to use it and complete the outcome I was looking for!

A SPECIAL MAHALO to Shubhneet, Marty, Paul and Alexa for all their help along the way. And I definitely needed it, as this was the first time I ever attempted to create something like this in my own. Whenever I had a question, or got stuck, they assisted me pretty fast and made and made great suggestions that helped me tremendously.

I would HIGHLY Recommend this app, especially for those who offer their clients that extra special touch of building their own product!


Great app' but can get quite complex if you have a large number of options - particularly images. Work on simplifying this with a duplicate feature or bulk upload option would make a huge improvement.
We use it to configure a custom built fly rod or kit and has been customised to integrate with inventory which seems to work well.
- Updated - Uninstalled this some time ago, not optimised for mobile and pretty much unusable as such. We spend a huge amount customizing this with this company. Never again


Been paying for this ap for months now (second time I have downloaded it and tried to get somewhere) First off NOT OPTIMIZED for mobile??? Ummm really? Anyone who knows anything about e commerce knows that 78% of customers are now using mobile devices or tablets to shop and checkout on online stores. What are we in 1997 thinking people are on desk tops, The numbers don't lie. This could be such a huge tool for us and despite trying to figure it out on our own and a few phone calls with the company we are still no closer to getting any resolution. We then asked them well how would we get this to fit and be optimized for mobile format and came back with a price of $6,000 dollars! To which my question is WHY NOT just have your people optimize it on your own dime being it will help ALL of your customers being again there is such a huge number of people using mobile devices to shop in our current time. 100% discouraged and dissatisfied. If you do not know code then do not even bother.

$60.00 / month

★ ★ ★ FREE FOR 30 DAYS ★ ★ ★

This app is FREE for partners and merchants to install in your dev shops while you’re building your store, or just to see if it’s a good fit. Regular charges apply only once the store goes live.

30 days

Support & Sales

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