Powerful new features, services and plugins for your Shopify store

All Apps / Sales / Product Builder

Product Builder

Product Builder

Developed by BOLD

135 reviews
Price: $60.00 / month Free Trial: 30 days More info
  • Sell 100% customizable products that your customers actually build themselves!
  • Unique and totally customizable graphical interface that changes images as customers build their products.
  • Change prices with the options, Set conditional logic, integrate with inventory and much more!

You have variants, you have options... but now you can go one step further and allow your customers to totally build their product!

Introducing for Shopify, the first ever 100% customizable product builder app!

You've probably seen something similar to this before on car dealership sites. Pick a car, pick a color, pick wheel style, pick additional options etc. As you go through the image changes based on your selections. That's a product builder! And now you can offer this to your customers too!!

Live Examples:

Here are a couple examples of items people are already selling using the Product Builder app:

  • Custom built fishing rods

  • Custom built guitars

  • Custom built trophies and plaques

  • Custom designed clothing outfits

  • Custom built tablet Kiosk

  • Custom built archery bow packages

  • Custom designed vinyl wall graphics

  • Custom built ladders

  • Custom built hair ties & head bands

  • The list goes on and on...
  • Here's How It Works.

    When using this app you first create Steps and options within those steps. Customers then "step" through the builder in a sequential manner going through each step and making a choice on each one. Each choice can be represented by a thumbnail and each time a different choice is made, the main preview can display a different image representing the current select(s). This graphical process makes it very easy for your customers to build and see exactly what they want before buying!

    The options on the steps are created in the app and can be independent, or tied to an existing product variant in your store. This means it can track inventory for parts chosen in the build AND can change the price based off what options are selected!

    Add Conditions

    We built in some super fancy conditional logic options that are available if needed. Conditions can apply to entire steps, or even just the options within the step. For example let's say there's a certain choice, which when selected in Step 1, means there are fewer choices available in Step 2. You can add the conditions to make it so those choice in Step 2 won't show if they do not apply to the selection made in Step 1.

    2D or 3D!

    When your customer selects a choice an image appears in the preview panel. This can be a standard 2D image or a series of images that can create a 3D effect like this example. You don't have to use 3D images but if you want you can! In the app instructions page there's a list of awesome photographers that can take the 3D images for you for a very reasonable price.

    Inventory tracking

    If you like, when you create options in your steps you can link them with a specific product variant in your store. This will attach a price to this choice as well track inventory. You can control exactly the way your builder handles inventory. For example, it can ignore inventory, hide options that have no inventory, show the choice but disable it, or allow it to be selected to show an “out of stock” message.

    Customize EVERYTHING

    There literally are no limits to what you can customize about the look of your builder. Of course, you can select from a few different existing themes, and as always, we've built in options to change basic settings like colors, fonts, text, backgrounds, etc, to easily make it match your website's theme, but if you know CSS you can take it a step further and totally customize the builder to look however you want it to.

    Live Examples:

    - View the demo used in the video above.

    - View it in use by one of our users (custom tablet kiosk builder)

    This app comes with a fully functional 30 day trial so you've got nothing to lose! Give it a try today :-)


    Common Questions

    Q. Does the app create actual products in my store?

    No, the app doesn't create any products it just creates a page and a builder on that page. Because it's a builder it can actually use many different products in the build but it doesn't actually create theme. For example if you were building a fishing rod the reel would be an existing product in your store, as well as the grip and the shaft. The builder app can use those three products then in a "Builder" fashion. You don't have to use existing products though, you can create the options right in the app.

    Q. How will I know what options a customer selected?

    Every choice or selection that a customer makes in the process of their build will get attached to the order as product notes. So on the cart page, the customers confirmation emails, your confirmation emails, and in your Shopify admin you'll be able to see all the options they chose.

    Q - Is there a liquid update to my store required?

    Yes, for this app to work properly on your theme there will be a fair amount of liquid that needs to be updated.If you're comfortable with that kind of thing, there are instructions in the app. If you're not comfortable with code and would rather leave it to the pros, no problem :-) We can do it for you! There will be a button in the app to request us to do it for you. There's a one-time charge for the install but don't worry, if for any reason you uninstall the app during the trial period that is 100% refundable.


    *** Don't have an awesome Shopify store already? Get started here!



    Loyalty Points. The first TRUE loyalty points program for Shopify.

    Memberships. Sell memberships to your store! VIP, custom access, member only etc.

    Marketplace. Turn your store into a marketplace!

    Recurring Orders. The #1 Shopify Subscription app! Offer recurring subscriptions to your products!

    Order Manager. Custom statuses, merge orders, attach files and more!

    Social Autopilot (FREE). Put your Product and Blog social media on auto-pilot!

    Returns & RMA Manager. The best way to manage returns on Shopify!

    Product Bundles. Create "Bundles" with discounts.

    Quantity Breaks. Offer Bulk or Tiered pricing.

    Sales Motivator. Increase your average order size!

    Customer Specific Pricing - Different prices for different customers. VIP, Wholesale etc...

    Product Options. The most powerful options app on Shopify!

    Product Discount. Daily Deals, Flash Sales, Countdown Timers, Storewide & Bulk sales, and more!

    Product Upsell. The #1 Shopify Upsell ap. Make more money!

    Store & Dealer Locator. Add an interactive store locator with driving directions to your store.

    Do You Need Custom Shopify Development or Design? We Have an Experts Department That Can Help!

    If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, CRO and Social Media services... WE CAN HELP! With a team of over 100, we're Shopify's largest development agency. We'd love to help you grow!

    ➝ Click here to learn more or even get a quote today!

Product Builder reviews

135 reviews
  1. 5 stars (113 reviews)
  2. 4 stars (14 reviews)
  3. 3 stars (3 reviews)
  4. 2 stars (2 reviews)
  5. 1 star (3 reviews)

I have two Bold apps installed and I could not be happier! The apps are amazing and have really worked wonders for my store. Customer service is beyond amazing. Thank you so much!


When we were stuck on what to do when we could not integrate customise builder to our website we were stuck, until we stumbled on Bold Product Builder which had the foundation to get it to do what we wanted it to. But with set back on functionality front when I was near about to give up on it, Dex from Bold support team came to the rescue. I must say Dex knew straight away what I needed and how I needed it to function whilst all the team at Bold are helpful and will go the extra mile, Dex was exceptional and is a great asset to your team and I would highly recommend using this app if you need custom builder.

Warmest regards,



Love this app! Building a product from the ground up is an essential part of our store and this app really delivers. Installation instructions were easy to follow, but the cost for them to install isn't bad either. It was easy to add my product variants and customize the look and feel to suit my store. Bold provides lots of help along the way if you encounter a problem. Highly recommend this app and the company!


Excellent app and customer service!


Finding and integrating the Product Builder app was a no-brainer to get my store up and running. I opted to have the Bold team do the Shopify theme integration (which was very inexpensive) they added the Builder very quickly and immediately were available to see if I had any questions as I got started using it. I signed up for a webinar and Dex was my dev rep. He was super helpful and answered all my questions while giving me some tips along the way, like the Hidden Products fields! I really appreciate companies like Bold that care about their new customer's and their initial experience. I think the Product Builder will be a key component to my store's success.

p.s. One plea - if there's anyway to add an overlay feature to the preview image in the app I think that would be icing on the cake. I would be happy to be a beta for it if that's an enhancement you roll out one day!


Kate from Honolulu


Very powerful App and great support.


Really good app! Needs a little custom CSS to make it fit well with your store but the team at bold can help with that.


Outstanding app that does what no other app I have found can do! Outstanding customer service with Dex walking me through every question!


Awesome Help from Dex. He was very knowledgeable and helped me with all my inquiries. These guys are great support team. A+++++++++++++++++++++++

It is a small company so you don't get lost in the shuffle of millions of other customers. They are always asking if you need help.

I would highly recommend this app.


Using Product Builder, we created Design A Bed, which allows our customers to design their own bed sets by picking from different bed head and base designs and fabrics. Each step of the design process displays a beautiful preview image and allows us to directly link the choices made to our shop's products.

All this functionality is built into the app and is extremely intuitive and easy to use. When we needed customizations done or issues addressed, the Bold Apps support team were quick to respond and very, very helpful.

We love this app so much that we have begun regularly releasing new designs weekly. All in all, a great experience!

Thank you Bold Apps!

$60.00 / month

★ ★ ★ FREE FOR 30 DAYS ★ ★ ★

30 days

Support & Sales

Get Support


  • Large
  • Thumb
  • Thumb
  • Thumb

Are you a developer? Become a Shopify partner or submit your app.