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Product Builder

Product Builder

Developed by BOLD

157 reviews
Price: $60.00 / month Free Trial: 30 days More info
  • Sell 100% customizable products that your customers actually build themselves!
  • Unique and totally customizable graphical interface that changes images as customers build their products.
  • Change prices with the options, Set conditional logic, integrate with inventory and much more!

★★★ Drive sales and make more money by automatically cross-selling products that are often purchased together with
The Bold Brain! Make better decisions with advanced reporting and insights about your business!
The app is FREE. Try it today!★★★


You have variants, you have options... but now you can go one step further and allow your customers to totally build their own product!

Introducing for Shopify, the first ever 100% customizable product builder app!

You've probably seen something similar to this before on car dealership sites. Pick a car, pick a color, pick wheel style, pick additional options, etc. As you go through the image changes based on your selections. That's a product builder! And now you can offer this to your customers too!!

Live Examples:

Here are a couple examples of items people are already selling using the Product Builder app:

  • Custom built fishing rods

  • Custom built guitars

  • Custom built trophies and plaques

  • Custom designed clothing

  • Custom built tablet Kiosk

  • Custom built archery bow packages

  • Custom designed vinyl wall graphics

  • Custom built ladders

  • Custom built hair ties & head bands

  • The list goes on and on...
  • Here's How It Works.

    When using this app you first create steps, with options within those steps. Customers then "step" through the builder in a sequential manner going through each step and making a choice on each one. Each choice can be represented by a thumbnail and each time a different choice is made, the main preview can display a different image representing the current selection(s). This graphical process makes it very easy for your customers to build and see exactly what they want before buying!

    The options on the steps are created in the app and can be independent, or tied to an existing product variant in your store. This means it can track inventory for parts chosen in the build AND can change the price based off what options are selected!

    Add Conditions

    We built in some super fancy conditional logic options that are available if needed. Conditions can apply to entire steps, or even just the options within the step. For example let's say there's a certain choice, which when selected in Step 1, means there are fewer choices available in Step 2. You can add the conditions to make it so those choices in Step 2 won't show if they do not apply to the selection made in Step 1.

    2D or 3D!

    When your customer selects a choice an image appears in the preview panel. This can be a standard 2D image or a series of images that can create a 3D effect like this example. You don't have to use 3D images, but if you want to you can! In the app instructions page there's a list of awesome photographers that can take the 3D images for you for a very reasonable price.

    Inventory tracking

    If you like, when you create options in your steps you can link them with a specific product variant in your store. This will attach a price to this choice as well as track inventory. You can control exactly the way your builder handles inventory. For example, it can ignore inventory, hide options that have no inventory, show the choice but disable it, or allow it to be selected to show an “out of stock” message.

    Customize EVERYTHING

    There literally are no limits to what you can customize about the look of your builder. Of course, you can select from a few different existing themes, and as always, we've built in options to change basic settings like colors, fonts, text, backgrounds, etc, to easily make it match your website's theme, but if you know CSS you can take it a step further and totally customize the builder to look however you want it to.

    Live Examples:

    - View the demo used in the video above.

    - View it in use by one of our users (custom tablet kiosk builder)

    This app comes with a fully functional 30 day trial so you've got nothing to lose! Give it a try today :-)


    Common Questions

    Q. Does the app create actual products in my store?

    No, the app doesn't create any products it just creates a page and a builder on that page. Because it's a builder it can actually use many different products in the build but it doesn't actually create them. For example, if you were building a fishing rod the reel would be an existing product in your store, as well as the grip and the shaft. The builder app can use those three products in a "Builder" fashion. You don't have to use existing products though, you can create the options right in the app.

    Q. How will I know what options a customer selected?

    Every choice or selection that a customer makes in the process of their build will get attached to the order as product notes. So on the cart page, the customer's confirmation emails, your confirmation emails, and in your Shopify admin you'll be able to see all the options they chose.

    Q - Is there a liquid update to my store required?

    Yes, for this app to work properly on your theme there will be a fair amount of liquid that needs to be updated. If you're comfortable with that kind of thing, there are instructions in the app. If you're not comfortable with code and would rather leave it to the pros, no problem :-) We can do it for you! There will be a button in the app to request us to do it for you. There's a one-time charge for the install but don't worry, if for any reason you uninstall the app during the trial period, it's 100% refundable.


    *** Don't have an awesome Shopify store already? Get started here!



    Bold Brain Save time and make more money with the most powerful recommendation engine on Shopify

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    Social Autopilot (FREE). Put your Product and Blog social media on auto-pilot!

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    Product Discount. Schedule Daily Deals with live countdowns!

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    Intuit Quickbooks. Sync your Shopify orders to your Quickbooks account.

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    Do you need custom Shopify development or design? We Have an Experts Department That Can Help!

    If you need some custom work done on your site, a custom app developed, design or theme modifications, SEO, or CRO services... WE CAN HELP! With a team of over 130, we're Shopify's largest development agency.

    ➝ Click here to learn more or even get a quote today!

Product Builder reviews

157 reviews
  1. 5 stars (121 reviews)
  2. 4 stars (15 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (5 reviews)
  5. 1 star (12 reviews)

Outstanding app that does what no other app I have found can do! Outstanding customer service with Dex walking me through every question!


Awesome Help from Dex. He was very knowledgeable and helped me with all my inquiries. These guys are great support team. A+++++++++++++++++++++++

It is a small company so you don't get lost in the shuffle of millions of other customers. They are always asking if you need help.

I would highly recommend this app.


Using Product Builder, we created Design A Bed, which allows our customers to design their own bed sets by picking from different bed head and base designs and fabrics. Each step of the design process displays a beautiful preview image and allows us to directly link the choices made to our shop's products.

All this functionality is built into the app and is extremely intuitive and easy to use. When we needed customizations done or issues addressed, the Bold Apps support team were quick to respond and very, very helpful.

We love this app so much that we have begun regularly releasing new designs weekly. All in all, a great experience!

Thank you Bold Apps!


It really solved all my problems I faced adding options to my products. Once it is installed it is easy to use and works every time. I can reccomend it to anyone struggling with adding different options.



Not only is the management interface very, very unintuitive and inefficient to add products, options, and images (uploading each image and option variation image takes about 6 clicks - ugh. No bulk upload either.)

BIGGEST GRIPE: This product has a deal-breaker piece of functionality. When you add products and product options - you have to click a button to "generate image scenarios" so that you can upload an individual image for each scenario. This is all well and good, but now let's say you ever change or add an option. You have to click that button again to generate the new scenarios. Guess what. IT ERASES EVERY IMAGE YOU'VE EVER UPLOADED. So if you, like me, had thousands of images saved to various scenarios (product + artwork + color, etc) - then you have to go through and upload EACH IMAGE AGAIN, one at a time (6 clicks to upload each image). This user experience alone should stop you from wasting $60/month on this product.

If you build your Product Builder and never want to ever change it again, than this product may just work for you.


Not only is the app incredible, but so is the support behind it. If I ever need any questions answered, I'm confident that the Bold support team would be there to help me. The app plays a key role in the success of my website and I'm grateful for that.


What an app! This app allowed my company to do something that no one else in our industry is doing! A custom build your own bug out / emergency bag is the edge we needed! Great job Bold!


So excited to have found this app and so far it is awesome. Of course people, you have to put in the work to make it what you want but when you decide how you want it, nothing compares.


Very handy app. Took me a while to work out how it all works but I like it. I think it will offer my store something a little extra!


This app is worth every penny. The installation process is simple if you take things slow. Alternatively you can pay the guys at Bold and they will install it for you.

I have an extensive product being built in my store so it did take a while to set everything up but it's well worth it. There is nothing out there that is as powerful as this app and as easy to use.

Having an extensive product I have had to email the guys at Bold a couple of times for some help with alignment mostly. They reply within 24 hours every time letting you know they have fixed the issue for you. One of the best customer service experiences I have had from a company. Especially Michael who has personally helped with my project. They are very supportive!

I would recommend this app to anyone who is selling custom products. It's well worth it!

$60.00 / month

★ ★ ★ FREE FOR 30 DAYS ★ ★ ★

This app is FREE for partners and merchants to install in your dev shops while you’re building your store, or just to see if it’s a good fit. Regular charges apply only once the store goes live.

30 days

Support & Sales

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