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Product Customizer

Product Customizer

Developed by ShopStorm

698 reviews
Price: $9.99 – $17.99 / month Free Trial: 14 days More info
  • Customize your products with unlimited options.
  • Increase your revenue with per option pricing.
  • Rest easy with free installation and free support.

Try one of the most loved apps on the Shopify App Store. FREE for 14 days!

What is Product Customizer?

Product Customizer is an easy-to-use app with unparalleled service. Add an unlimited number of custom file uploads, dropdowns, text inputs, radio buttons, and checkbox options to provide the options you need to sell personalized and custom products.

Take advantage of option descriptions and placeholders to give instructions or more context to your customers.

Want to increase your revenue? Select our Premium Plan for advanced features including per-option pricing and priority customer service.

Our friendly and knowledgeable customer support team is happy to assist you with installation (at no charge) and any questions you might have. We guarantee that Product Customizer will make running your store easier and help you get more out of your Shopify products.

With Product Customizer, you will be able to:

  • Combine Shopify variants with Product Customizer options

  • Manage and sync your options across multiple products

  • Use bulk actions and save time managing large volumes of products

  • Search and filter products by type or tag to quickly update options

  • Create option templates and avoid hours spent managing product options

  • Define fields as optional or required to prevent incomplete orders

  • Add descriptions and placeholders to ensure customers complete fields properly

  • Set character limits on your text fields to fit your requirements

  • Set a minimum or maximum number of choices for checkbox groups

  • Use custom option pricing to increase revenue (requires Premium Plan)

Why choose Product Customizer?

Better Performance

Improve the customer experience. Our options display immediately. No delay for your customers.

Higher Reliability

Avoid down time. Product Customizer does not depend on any external systems. Unlike other apps that rely on third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.

More Power

We offer unlimited pricing options with our Premium Plan and only a single hidden pricing product. Other apps limit your number of pricing options or require multiple hidden products to power your custom prices.

Improved Compatibility

Product Customizer offers support for advanced theme features and is compatible with almost any theme. We'll work with you to integrate AJAX add to cart and product quick view where possible.

Superior Support

We offer best-in-class support and free installation. We'll even schedule Premium Plan installations as soon as you install!

See It In Action

Check out our Demo Shop and our Shop Showcase to see Product Customizer in action.

Frequently Asked Questions

  • Q: Can Product Customizer options influence price?

    A: Yes. Our Premium Plan offers pricing per option.

  • Q: Will customizations show up in the cart?

    A: Yes. Our app uses code snippets to show customizations in the cart. We have documentation or how to install these snippets, or we are happy to take care of the installation on your behalf.

  • Q: Will customizations show up in emails?

    A: Yes. We can do this! Shopify emails can't be edited automatically by our app, but we have documentation ​on how to add options to emails, and we’re happy to make these changes for you. Just ask.

  • Q: Can Product Customizer show live previews of selected options?

    A: No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.

  • Q: Can Product Customizer manage inventory or SKUs?

    A: No. Unfortunately, we do not have this capability at the moment.

Want to know more?

Check out our FAQ or send us a note. We'd love to hear from you!


Get started with your 14-day free trial for Product Customizer.

Not using Shopify yet? Get Started with a Shopify Free Trial now.


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Product Customizer reviews (698)


Always great support and a fantastic feature.


I love how well this app integrated with Shopify for the overall user experience! Beautifully done. But my favorite thing about this app was the INCREDIBLE level of customer service! I emailed with Ryan several times and he answered every single question I had, but he also offered to make the modifications for me, rather than just directing me to the information and wishing me luck. I find myself literally shopping the other Shopstorm apps in hopes of using them because of the customer service they provide. Very highly recommended!


My online shop simply could not operate with this app. We specialise in personalised gifts that require customisation and this app allows customers to shop ad customise their gifts with ease.


Great app, allows us to sell custom safety signs. Our customers can enter their own desired text on our safety signs. PVC Safety Signs.co.uk


The Product Customizer app saves me so much time and money!
Lots of rings we sell comes in the customer's choice of 24 different sizes, plus 5 different material options, plus 13 different center stone shapes, PLUS 9 different center stone sizes! These multiple different options used to mean that every ring spent hundreds of SKUs and without upgrading to a higher level of Shopify, I'd be limited to a very small selection of jewelry.

This app allows me to add different product options without the hassle of a 100,000 excel sheet for each product import -- and the saved sets make it a task that takes less than 5 seconds for each product.

I love it!

That said, my only wish for this product would be that it would allow for different product options input by Product Optimizer to update the cost of the product (like having different variants in Shopify does). Update: February 2017 I had asked for this variant pricing option for a year or more and it looks like the team at Product Customizer added this feature. I'll be using it soon.


Great product that I've been using for a few years now. Shop Storm continues to update and add new features. I ran into a little snag with the code recently and the team was very good to respond quickly and make sure the issue was fully resolved to my satisfaction. I highly recommend this product.


Fantastic app, and brilliant support !


Simple to use and very flexible. Exactly the app I needed to offer different options on my products.
I like the fact you can set up custom fields and then add them to products if they are relevant.


Great app, really met all of our needs for options on products. The support from ShopStorm has been out of this world. They are super hands on and speedy!!!


We've been using this app for 2 years to sell personalized pet tags. Never had a problem until yesterday. Emailed support and was fixed within 30mins. Fantastic! Can't recommend enough.

$9.99 – $17.99 / month

All Product Customizer plans include: unlimited options, free installation, and a 14-day free trial. Choose our Basic Plan ($9.99) or select our Premium Plan ($17.99) and increase your revenue with per option pricing.

14 days

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