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Product Customizer

Product Customizer

Developed by ShopStorm

821 reviews
Price: $9.99 – $17.99 / month Free Trial: 14 days More info
  • Customize your products with unlimited options.
  • Increase your revenue with per option pricing.
  • Rest easy with free installation and free support.

Try one of the most loved apps on the Shopify App Store. FREE for 14 days!

What is Product Customizer?

Product Customizer is an easy-to-use app with unparalleled service. Add an unlimited number of custom file uploads, dropdowns, text inputs, radio buttons, and checkbox options to provide the options you need to sell personalized and custom products.

Take advantage of option descriptions and placeholders to give instructions or more context to your customers.

Want to increase your revenue? Select our Premium Plan for advanced features including per-option pricing and priority customer service.

Our friendly and knowledgeable customer support team is happy to assist you with installation (at no charge) and any questions you might have. We guarantee that Product Customizer will make running your store easier and help you get more out of your Shopify products.

With Product Customizer, you will be able to:

  • Combine Shopify variants with Product Customizer options

  • Manage and sync your options across multiple products

  • Use bulk actions and save time managing large volumes of products

  • Search and filter products by type or tag to quickly update options

  • Create option templates and avoid hours spent managing product options

  • Define fields as optional or required to prevent incomplete orders

  • Add descriptions and placeholders to ensure customers complete fields properly

  • Set character limits on your text fields to fit your requirements

  • Set a minimum or maximum number of choices for checkbox groups

  • Conditionally hide or show options based on rules you create (requires Standard Plan)

  • Use custom option pricing to increase revenue (requires Premium Plan)

Why choose Product Customizer?

Better Performance

Improve the customer experience. Our options display immediately. No delay for your customers.

Higher Reliability

Avoid down time. Product Customizer does not depend on any external systems. Unlike other apps that rely on third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.

More Power

We offer unlimited pricing options with our Premium Plan and only a single hidden pricing product. Other apps limit your number of pricing options or require multiple hidden products to power your custom prices.

Our Standard and Premium plans also give you control over when your options are shown – conditionally hide or show your options based on what a customer selects.

Improved Compatibility

Product Customizer offers support for advanced theme features and is compatible with almost any theme. We'll work with you to integrate AJAX add to cart and product quick view where possible.

Superior Support

We offer best-in-class support and free installation. We'll even schedule Premium Plan installations as soon as you install!

See It In Action

Check out our Demo Shop and our Shop Showcase to see Product Customizer in action.

Frequently Asked Questions

  • Q: Can Product Customizer options influence price?

    A: Yes. Our Premium Plan offers pricing per option.

  • Q: Can I hide or show customizations?

    A: Yep! This is available in our Standard or Premium plan. Conditional logic lets you set up rules to show or hide options based on customers' previous choices.

  • Q: Will customizations show up in emails?

    A: Yes. We can do this! Shopify emails can't be edited automatically by our app, but we have documentation ​on how to add options to emails, and we’re happy to make these changes for you. Just ask.

  • Q: Can Product Customizer show live previews of selected options?

    A: No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.

  • Q: Can Product Customizer manage inventory or SKUs?

    A: No. Unfortunately, we do not have this capability at the moment.

Want to know more?

Check out our FAQ or send us a note. We'd love to hear from you!


Get started with your 14-day free trial for Product Customizer.

Not using Shopify yet? Get Started with a Shopify Free Trial now.


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Product Customizer reviews

821 reviews
  1. 5 stars (754 reviews)
  2. 4 stars (47 reviews)
  3. 3 stars (4 reviews)
  4. 2 stars (3 reviews)
  5. 1 star (13 reviews)

I give this app a 5 star rating. Not only could it customise my website so that I could build all my options into my products, but the ongoing support has been absolutely amazing. Highly recommend this app. !!!


It's a really crappy app. I'm not sure what's up with all these good reviews. I never write reviews, but I felt that this was justified.

In theory, it sounds great. In practice, it's total junk and their support is horrific. They take 3 to 5 days to respond and they have no sense of urgency. App does not work as it should nor does it do what it claims. Their demo page is sketchy because they're using a custom checkout page. It will not work the same on your shop unless you have Shopify Plus. Even then, you will still have inventory management issues because of the way the options are added. Not going to go into details here, it's nor worth my time. Save yourself the headache, trust me.

Ah, and removing was a PIA, it leaves a huge mess behind.



Tried the app, didnt like it. Uninstalled it and had some left over code all over the place. Really annoying.


App works really well. Any issues we ran into the team was happy to help efficiently.

Thanks for your help !


Doesn't work good and the support takes 4/5 days


Love it! This is an excellent app. Easy to use and works great without any negative issues.


App was not working properly and I waited 5 days with no reply to emails from support and have had to delete the app. I do not recommend it and have found an easier to use app.


This app is exactly what I was looking for to add customized options to my bridesmaid and future mrs mugs! Thank you!!


This app is essential to getting the functionality I needed for my shop. Installation was easy and it was very simple to figure out how to build the customization forms. I needed a little help customizing the layout of my product pages in regards to having the description go before the options showed, and support was fast and friendly in doing this task that they totally don't HAVE to do.


It's been a few days since I took this app and I ask for the installation because I don't know how to do it, and I don't know how to do any intervention, I receive emails without interest. However, it is well stated that the installation is free of charge on their part.

$9.99 – $17.99 / month

All Product Customizer plans include: unlimited options, free installation, and a 14-day free trial. Choose our Standard Plan ($13.99) to add conditional logic, or select our Premium Plan ($17.99) and increase your revenue with per option pricing.

14 days

Support & Sales

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