Product Options and Customizer

Product Options and Customizer

by Product Customizer

Unlimited product variants, product options, and up-charging

4.7 of 5 stars(810 reviews)

Add Unlimited Product Options

Add unlimited variants to your product pages: text boxes, drop down menus, checkboxes, file upload fields, image swatches & calendar dates.

Upcharge with Add-on Pricing

Product Options and Customizer helps you supercharge revenue with per-option pricing. Add-on charges equals higher revenue per order.

Always Free 24/7 Tech Support

Set it up and forget it. We’re there for you every step of the way with FREE installation and FREE 24/7 online technical support for life.

About Product Options and Customizer

**NEW FEATURE** June 2021 - Image Swatch Feature!

The wait is over. Your customers can now swap between images on product pages to see the different product color variations in your product catalog, no longer leaving the guesswork to the imagination.

Increase average order value with unlimited variants & product options on product pages out of the box!

Multiple Product Variant Options

Increase sales with unlimited product options, with personalized & customized products for an enhanced shopping experience.

Product Options

  • Custom image swatches
  • Calendar date selector
  • Google fonts picker
  • Custom file uploads
  • Drop-down menus
  • Text inputs
  • Radio buttons
  • Checkboxes
  • Per-option pricing


  • Combine variants with product options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update product variations
  • Create product options templates saving time on managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Show/hide options with conditional logic
  • Use custom option pricing to increase revenue
  • Display products with multiple color image swatches

Now Available:

  • Image Swatch, Date Picker & Font Picker options!


  • Better Performance: Improve the customer experience by having your Product Options display immediately with no delay to your customers.
  • Higher Reliability: Built for scalability and performance. Avoid downtime. * * * Product Customizer doesn't depend on external systems like other apps.
  • More Power: Enjoy unlimited pricing options with the Premium Plans. Other apps limit your number of pricing options or require multiple hidden products to power your custom prices.
  • Improved Compatibility: Unlimited theme support and is compatible with almost any theme.
  • Superior Support: Best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Options & Customizer's variants influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Premium Plans support conditional logic for display.
  • Can my customers upload any size and type of file in my file upload field? Yes!
  • Is installation free? Always! Use our Install Wizard for fast setup and our team verifies every installation for free.
  • Will customizations show up in emails? Yes, you can add product options to emails, and we can do this for you.
  • Easy self-installation Wizard tool for fast setup on almost any theme.

Free plan or free 14-day trial & free installation.

Integrates with

  • Jilt,
  • ReCharge,
  • Pagefly Pagebuilder,
  • In Cart Upsell,
  • All Themes,
  • PreOrder Now

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options



  • Unlimited product options on unlimited products
  • Includes all fields: file upload, swatches, date-picker & more
  • Free installation & support



  • Unlimited options & products
  • Show/hide product options
  • Charge more on product options
  • Free premium install & support
  • Most popular plan

Premium Plus


  • All premium features included
  • Concierge onboarding & setup
  • Priority phone support
  • Dedicated Customer Success Manager

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    85% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

Miss Angel's Make It Personal, LLC

I was having a problem with the app adding a list of prices for one item. Sheniel was very helpful and patient with me as she helped me resolve my issues and retain the app. Thank you so much Sheniel!!

Developer reply

July 27, 2021

Hello to our friends from Miss Angel's Make It Personal, LLC

Yolanda, We’re pleased that Sheniel was able to resolve all your issues with the app. Thanks for taking out the time to leave such a wonderful review. We wish you and your store great success!

-Pushpesh & the Product Customizer Support Team

Missi Flowers

We are still setting up our store, but before going live we wanted to have a really solid (and beautifully designed) set of product options available for each of our products. I tried several other apps but none came close to the Product Options and Customizer app. I added it last night and by this morning Pushpesh was emailing with some of the best customer service I've ever experienced. He immediately installed the app into my theme then proceeded to fix every issue I saw with both design and functionality, setting me up for what will hopefully a shop that has all the options we need for our customers. What more could you ask for in an app AND their customer service?! I'll update this review as we roll out the store and the options are being put to the test with actual customers.

Developer reply

July 27, 2021

Hello to our friends from Missi Flowers

Jen, thank you so much for taking the time to leave this excellent review. We're glad we could be of service to you and hope we can assist you again soon.

-Pushpesh & the Product Customizer Support Team


I use this app so my clients can add some customization features to the products we sell. Recently had a product page formatting issue and asked a questions on how to fix. Instead of getting a bunch of liquid code, etc... the developer just fixed the issue. That rocks!!!! Great customer service!

Developer reply

July 23, 2021

Hello to our friends from OUTFITCASEIH

We are glad to have you as our customer. We really appreciate you for sharing your kind words with us. It means a lot to us and our entire team!

-Pushpesh & the Product Customizer Support Team