Product Options and Customizer

Product Options and Customizer

by Product Customizer

Unlimited product variants, product options, and up-charging

4.7 of 5 stars(813 reviews)

Add Unlimited Product Options

Add unlimited variants to your product pages: text boxes, drop down menus, checkboxes, file upload fields, image swatches & calendar dates.

Upcharge with Add-on Pricing

Product Options and Customizer helps you supercharge revenue with per-option pricing. Add-on charges equals higher revenue per order.

Always Free 24/7 Tech Support

Set it up and forget it. We’re there for you every step of the way with FREE installation and FREE 24/7 online technical support for life.

About Product Options and Customizer

**NEW FEATURE** June 2021 - Image Swatch Feature!

The wait is over. Your customers can now swap between images on product pages to see the different product color variations in your product catalog, no longer leaving the guesswork to the imagination.

Increase average order value with unlimited variants & product options on product pages out of the box!

Multiple Product Variant Options

Increase sales with unlimited product options, with personalized & customized products for an enhanced shopping experience.

Product Options

  • Custom image swatches
  • Calendar date selector
  • Google fonts picker
  • Custom file uploads
  • Drop-down menus
  • Text inputs
  • Radio buttons
  • Checkboxes
  • Per-option pricing


  • Combine variants with product options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update product variations
  • Create product options templates saving time on managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Show/hide options with conditional logic
  • Use custom option pricing to increase revenue
  • Display products with multiple color image swatches

Now Available:

  • Image Swatch, Date Picker & Font Picker options!


  • Better Performance: Improve the customer experience by having your Product Options display immediately with no delay to your customers.
  • Higher Reliability: Built for scalability and performance. Avoid downtime. * * * Product Customizer doesn't depend on external systems like other apps.
  • More Power: Enjoy unlimited pricing options with the Premium Plans. Other apps limit your number of pricing options or require multiple hidden products to power your custom prices.
  • Improved Compatibility: Unlimited theme support and is compatible with almost any theme.
  • Superior Support: Best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Options & Customizer's variants influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Premium Plans support conditional logic for display.
  • Can my customers upload any size and type of file in my file upload field? Yes!
  • Is installation free? Always! Use our Install Wizard for fast setup and our team verifies every installation for free.
  • Will customizations show up in emails? Yes, you can add product options to emails, and we can do this for you.
  • Easy self-installation Wizard tool for fast setup on almost any theme.

Free plan or free 14-day trial & free installation.

Integrates with

  • Jilt,
  • ReCharge,
  • Pagefly Pagebuilder,
  • In Cart Upsell,
  • All Themes,
  • PreOrder Now

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options



  • Unlimited product options on unlimited products
  • Includes all fields: file upload, swatches, date-picker & more
  • Free installation & support



  • Unlimited options & products
  • Show/hide product options
  • Charge more on product options
  • Free premium install & support
  • Most popular plan

Premium Plus


  • All premium features included
  • Concierge onboarding & setup
  • Priority phone support
  • Dedicated Customer Success Manager

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    85% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

Party Beautifully

I have been using the Product Customer app for a couple of years now for my website and absolutely LOVE it. Not only does it meet my needs bur the customer service is amazing. Over the yesrs I've done several theme tweeks and changes and any code updates I need to have made to accommodate the new theme code is done within minutes and even my customer service emails are answered so quickly....even on weekends. I highly recommend this app and plan on sticking with it indefinitely. Thank you so much for such quick resolution to my questions this weekend!

Developer reply

August 2, 2021

Hello to our friends from Party Beautifully

Amy, we are elated to read your review and are very grateful. At Product Options and Customizer, we continuously strive to serve you better.
We wish you and your store great success!

-Pushpesh & the Product Customizer Support Team


Customer service is MAGNIFICENT!!! Their response time was like no other via email and they were able to get the kinks fixed!!!!

Developer reply

August 2, 2021

Hello to our friends from cr8tionofhappiness

Patricia, thank you so much for leaving us this awesome review! We really appreciate the kudos! We are glad we could help, don't hesitate to reach out to us if you have any more queries.

-Pushpesh & the Product Customizer Support Team

Maven Metals

Great app is you offer personalized items so you can create custom order forms on each product. Customer service is also excellent, have reached out several times for help and they always respond quickly and have always been able to help me. Thank you!

Developer reply

August 2, 2021

Hello to our friends from Maven Metals

Julie, We’re pleased that we were able to provide you with excellent service. We are incredibly grateful that you took the time out to leave us such a wonderful review.

-Pushpesh & the Product Customizer Support Team