Product Options and Customizer

Product Options and Customizer

by Product Customizer

Easily add product options and unlimited variants to products

4.8 of 5 stars(1089 reviews)

Delight your customers

Sell personalized products with unlimited user customizations, variants, and options

Increase revenue

Select the Premium or Premium Plus plans of Product Customizer to supercharge revenue with per-option pricing

Rest easy

We’re there for you every step of the way with free installation and free support for life

About Product Options and Customizer

Try an app with hundreds of 5-star ratings. FREE trial!

What is Product Options and Product Customizer?

Product Customizer lets you add an unlimited number of variant options, custom file uploads, dropdowns, text inputs, radio buttons, and checkbox options so you can sell personalized and custom products. Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing (available in our Premium Plans).

Product Customizer will make running your store easier and generate more revenue.

With our Product Options and Customizer app, you will be able to:

  • Combine variants with Product Customizer options
  • Manage & sync your options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create option templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Set character limits on your text fields
  • Set a min or max number of choices for checkbox groups
  • Show/hide options with conditional logic (Premium Plans)
  • Use custom option pricing to increase revenue (Premium Plans)

Why Product Customizer?

  • Better Performance: Improve the customer experience. Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plans.
  • Improved Compatibility: Product Customizer offers support for advanced theme features and is compatible with almost any theme.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Customizer variants options influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Our Basic Plan supports conditional logic for display.
  • Will customizations show up in emails? Yes. We can do this! Shopify emails can't be edited automatically by our app, but you can add options to emails, and we’re also happy to make these changes for you.
  • Can Product Customizer show live previews of selected options? No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.
  • Can Product Customizer manage inventory or SKUs? Not at the moment.

Integrates with

  • Jilt,
  • ReCharge,
  • shopstorm,
  • blogfeeder,
  • wishl wishlist,
  • all themes

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options


  • Add unlimited text inputs, checkboxes, radio buttons, dropdowns, & file uploads to products

  • Free installation and email support



  • All basic features plus premium support

  • Show or hide customization options

  • Charge more for your custom options

  • Our most popular plan

Premium Plus


  • All premium features included

  • Priority phone support

  • Dedicated Customer Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 1089 reviews

  • 5 of 5 stars
    91% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews


I used your app nearly 1 year for some of my stores. Your app and service are great. Super easy to use, have no problem with my theme. Everything is work and your app helps me get a very good result. Sometimes I have a new demand, your team reply soon and help me solve it quickly. Many thanks for your app and your team.

Developer reply

December 4, 2019

Hello friends from 79valley!

Super cool of you to leave us this top-notch rating on the Shopify app store! So glad our app has been effective for you and that you're willing to share :-) Appreciate the kudos for our team, too -- we love what we do! We hope that your store is super-popular online!

-Sean the Customer Success Manager & The Product Options and Customizer Support Team

My Forever Roses

I just started using the App and seems like its easy to use and figure out stuff. I had a small issue and I wrote a question how to fix it and I got reply within a minutes from Kevon. He fixed the issue for me. So far I am very happy. Its exactly what I need for my small business.

Developer reply

December 4, 2019

Hello friends from My Forever Roses!

Super cool of you to leave us this top-notch rating on the Shopify app store. So glad you felt our support was great and Kevon was able to resolve your issues. We love what we do and hope that My Forever Roses is super-popular online!

-Sean the Customer Success Manager & The Product Options and Customizer Support Team

Fur-Ever Style

This app is exactly what I needed to help me offer different options for my customized goods. Once you install the app the team does all the coding work automatically without having to ask, makes it super easy! Steven was super helpful answering all my questions and getting me up and running. Look forward to working together for a long time!

Developer reply

November 29, 2019

Hello friends from Fur-Ever Style!

Thanks for the good word here, and the time you took to leave it! So appreciate it. Glad you feel our app is great and that Steven was super helpful. We are pretty proud of both the app and our support team :-) May Fur-Ever Style be massively successful!

-Sean the Customer Success Manager & The Product Options and Customizer Support Team