Product Options and Customizer

Product Options and Customizer

by Product Customizer

Unlimited product variants, up-charging & conditional logic

4.6 of 5 stars(761 reviews)

Add Unlimited Product Options

Add unlimited variants to your product pages: text boxes, drop down menus, checkboxes, file upload fields, swatches, calendar dates & more.

Upcharge With Add-on Pricing

Product Options and Customizer helps you supercharge revenue with per-option pricing. Add-on charges equals higher revenue per order.

Always Free 24/7 Tech Support

Set it up and forget it. We’re there for you every step of the way with FREE installation and FREE 24/7 online technical support for life.

About Product Options and Customizer

JAN 2021 * NEW FEATURE ADDED: Easy self-installation Wizard tool for fast setup on almost any theme.

Free plan or free 14-day trial, and free installation. Your app for unlimited variants & product options on Product Pages.

What is Product Options & Customizer?

Product Customizer lets you add an unlimited number of variant product options to your products including: custom swatch picker, calendar date selector, google fonts picker, custom file uploads, dropdown menus, text inputs, radio buttons, and checkbox options - so you can sell personalized and custom products! Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing.

Product Customizer will make running your store easier & generate more revenue.

With our Product Options and Customizer app, you're be able to:

  • Now Includes Swatch Picker, Date Picker & Font Picker options!
  • Combine variants with Product Customizer options
  • Manage & sync your product options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create product options templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Show/hide options with conditional logic
  • Use custom option pricing to increase revenue

Why Product Customizer?

  • Better Performance: Improve the customer experience. Product Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plans.
  • Improved Compatibility: Product Options & Customizer offers unlimited theme support and is compatible with almost any theme.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Options & Customizer's variants influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Premium Plans support conditional logic for display.
  • Can my customers upload any size and type of file in my file upload field? Yes!
  • Is installation free? Always! Use our Install Wizard for fast setup and our team verifies every installation, free.
  • Will customizations show up in emails? Yes. You can add product options to emails, and we can do this for you.

Integrates with

  • Jilt,
  • ReCharge,
  • Pagefly Pagebuilder,
  • In Cart Upsell,
  • All Themes,
  • PreOrder Now

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options



  • Unlimited product options on unlimited products

  • Includes all fields: file upload, swatches, date-picker & more

  • Free installation & support



  • Unlimited options & products

  • Show/hide product options

  • Charge more on product options

  • Free premium install & support

  • Most popular plan

Premium Plus


  • All premium features included

  • Concierge onboarding & setup

  • Priority phone support

  • Dedicated Customer Success Manager

Free Demo


  • Add unlimited product options fields to 1 product only

  • Self installation with our Installation Wizard

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    84% of ratings are 5 stars
  • 4 of 5 stars
    9% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

E s t e l í

This app helped me with my made to order product that I will be selling. Now my customers can provide me their information for their custom item. The support team was very fast at responding and helped me get exactly what I needed for my website. Thank you to Sheniel who helped me!!

Developer reply

April 16, 2021

Hello to our friends from E s t e l í

We will let Sheniel know that her assistance was greatly appreciated! We are happy the app has been so helpful to you! Thank you for leaving us this awesome review :-)

-Melissa & the Product Customizer Support Team

HB Sports Inc.

They reached out to me in a moment of Losing My Mind, and walked me through how to fix the issue we were having with our site. I appreciate the excellent customer service and look forward to many more years and sales together! Thank you guys - HeadbangerSports.Com!

Developer reply

April 16, 2021

Hello to our friends from HB Sports Inc.

We are happy we could assist you! Thank you for leaving us this awesome and honest review! We wish you and your store great success ;-)

-Melissa & the Product Customizer Support Team

Oakwood Decals

I used this app in the past and loved it. I left Shopify for a couple of years, came back, shopped different customizers and in the end, came back to this one. The features can't be beat, I love being able to see what products I need to add options to, what options they already have and the ease of navigating around. AND, their customer service is stellar. That goes a long way with me, they actually know what they are doing, are able to explain what I had wrong and were very positive and polite. In this new world we are living in, kindness really does matter. Thank you for this app!

Developer reply

April 14, 2021

Hello to our friends from Oakwood Decals

We are very happy that we were able to assist you! We sincerely appreciate this honest and thoughtful review! It makes our hard work all the worthwhile! We wish you and your store great success on your ecommerce journey :-)

-Melissa & the Product Customizer Support Team