Product Options and Customizer

Product Options and Customizer

by Product Customizer

Infinite product variations, options, customization, swatches

4.7 of 5 stars(828 reviews)

Add Unlimited Product Variants

Add unlimited variants to your product pages: image swatches, calendar dates, text boxes, drop down menus, checkboxes, file upload fields.

Upcharge with Add-on Pricing

Supercharge revenue with per-option pricing. Increase revenue per order without having to add additional SKUs by up-charging on variants.

Increase Average Order Value

Give your customers what they want by offering text boxes and choice sets that tell you exactly what they want. 24/7 Support with setup!

About Product Options and Customizer

Feeling limited with the product options available to showcase your products? Make it easy for your customers to get exactly what they want from your Shopify store with unlimited product customizations!

Product Options & Customizer lets you add UNLIMITED variations to each product on your Shopify store quickly, easily and without the need for developer resources.

Overcome Shopify's 3-option, 100-variant limit with:

  • Image swatches
  • Calendar date selector
  • Per-option up-charge pricing
  • File Uploads
  • Google fonts picker
  • Custom file uploads
  • Drop-down menus
  • Text inputs
  • Radio buttons
  • Checkboxes

Multiple Product Variant Options

Increase sales with unlimited product customizations, with personalized & customized products for an enhanced shopping experience. Give your customers what they want and cut down on customer service hassles. Increase your average order value by up-charging on product variations.

Image Swatch Feature!

Your customers can swap between images on product pages to see the different product variations in your product catalog, no longer leaving the guesswork to the imagination.


  • Combine variants with product variations across multiple products
  • Show/hide product options with conditional logic
  • Use custom option pricing to increase revenue per product or collection
  • Display products with multiple image swatches
  • Image Swatch, Date Picker & Font Picker options!
  • Make product option fields required or optional

Have a lot of SKU's and need to save time?

  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update product variations
  • Create product options templates saving time on managing product options

Frequently Asked Questions

  • Can Product Options & Customizer's variants influence price? Yes. You can upsell on variant pricing! This is *key* for keeping your products tidy.
  • Can I hide or show customizations? Yep! Conditional logic displays what you want to show and also what you don't want to show.
  • Can my customers upload any size and type of file in my file upload field? Yes!
  • Is installation easy? Always! Use our Install Wizard for fast setup and our team verifies every installation for you on live chat or a live screen share call!
  • Will customizations show up in emails? Yes, you can add product options to emails, and we can do this for you.

Integrates with

  • ReCharge,
  • In Cart Upsell,
  • PreOrder Now,
  • Zapiet,
  • PageFly,
  • Trackify X

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options



  • Unlimited options & variants
  • File upload, swatches, text input, checkboxes, radio buttons, drop downs, date-picker, etc.
  • LIVE chat support



  • All field types
  • Unlimited options & products
  • Display/hide fields w/logic!
  • Charge more per product option!
  • Live Chat Support

Premium Plus


  • All premium features included
  • Concierge onboarding & setup
  • Live video chat support
  • Dedicated Customer Success Manager

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    85% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars

Most recent reviews


This app is amazing for running products with multiple colour options. Works great for bundles & more. Highly recommend. + Great customer support

Sophia Alexander Gold Fingerprint Jewellery

I can't rate this app or the customer support highly enough. My store simply doesn't work without it. It seamlessly fits in with my theme so it looks like it's part of the original theme. Many of my product options have prices assigned to them. I love the fact that the app is able to change the main Shopify product price shown at the top of the screen, instead of adding all the options up separately like other apps - which can up super confusing for customers.
Another great thing is the ability to add conditional logic. This means that some options only show if relevant to the customer, so I don't need to have every single product option showing on the page at the same time.
This makes my product options list look tidy and compact next to my main product image. Customers are able to use the app to upload files and photographs to send to me when they place their orders, so I don't need to install a separate app. I've been using this app for several years, but I have just updated my theme and I needed to make a few changes. Kevon's customer service was fantastic. He was more than happy to jump on a zoom call to walk me through some the things in the back-end that I was finding tricky to work out. After being let down elsewhere previously, if you're looking for an options app, don't look anywhere else! Product Customizer is reliable, affordable and meets all my store needs.

Developer reply

September 19, 2021

Hello to our friends from Sophia Alexander Gold Fingerprint Jewellery

Lucille, Thank you so much for taking out the time to leave such a detailed and wonderful review. We are very happy that we were able to assist you. We sincerely appreciate this honest and thoughtful review. It makes all our hard work worthwhile. We wish you and your store great success !!

Pushpesh & the Product Customizer Support Team

I Hate Domestic Violence

Kevon Evans was very responsive. He fixed my issue right away. I love how seamlessly the app works. I use this for all of my clients. The ability to customize products is the very best. The options are endless. Kevon saw all of my issues and fixed them immediately. Truly the best app for custom services.

Developer reply

September 16, 2021

Hello to our friends from I Hate Domestic Violence

We’re pleased that Kevon was able to resolve all your issues with the app promptly. We’ll make sure we pass your kind words along to Kevon, who we know will be delighted to read your comment. Thanks for taking out the time to leave such a wonderful review. We wish you and your store great success!

Pushpesh & the Product Customizer Support Team