Product Options and Customizer

Product Options and Customizer

by Product Customizer

Unlimited product variants, up-charging & conditional logic

4.6 of 5 stars(715 reviews)

Add Unlimited Product Options

Add unlimited variants to your product pages: text boxes, drop down menus, checkboxes, file upload fields, swatches, calendar dates & more.

Upcharge With Add-on Pricing

Product Options and Customizer helps you supercharge revenue with per-option pricing. Add-on charges equals higher revenue per order.

Always Free 24/7 Tech Support

Set it up and forget it. We’re there for you every step of the way with FREE installation and FREE 24/7 online technical support for life.

About Product Options and Customizer

Free 14-day trial & Free installation, Your App For Unlimited Variants on Product Pages.

What is Product Options and Customizer?

Product Customizer lets you add an unlimited number of variant options to your products including: custom swatch picker, calendar date selector, google fonts picker, custom file uploads, dropdown menus, text inputs, radio buttons, and checkbox options - so you can sell personalized and custom products! Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing (Premium Plan).

Product Customizer will make running your store easier and generate more revenue.

With our Product Options and Customizer app, you're be able to:

  • Now Includes Swatch Picker, Date Picker & Font Picker options!
  • Combine variants with Product Customizer options
  • Manage & sync your product options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create product options templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Show/hide options with conditional logic (Premium Plans)
  • Use custom option pricing to increase revenue (Premium Plans)

Why Product Customizer?

  • Better Performance: Improve the customer experience. Product Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plans.
  • Improved Compatibility: Product Options and Customizer offers unlimited theme support and is compatible with almost any theme.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Options and Customizer's variants influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Premium Plans support conditional logic for display.
  • Can my customers upload any size and type of file in my file upload field? Yes!
  • Is installation free? Always! We will perform a full coding install for your store's theme within minutes of adding the app.
  • Will customizations show up in emails? Yes. Shopify emails can't be edited automatically by our app, but you can add product options to emails, and we’re also happy to make these changes for you.

Integrates with

  • Jilt,
  • ReCharge,
  • Pagefly Pagebuilder,
  • In Cart Upsell,
  • All Themes,
  • PreOrder Now

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options


  • Unlimited product options on unlimited products

  • Includes all fields: file upload, swatches, date-picker & more

  • Free installation & support



  • Unlimited options & products

  • Show/hide product options

  • Charge more on product options

  • Free premium install & support

  • Most popular plan

Premium Plus


  • All premium features included

  • Priority phone support

  • Dedicated Customer Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    84% of ratings are 5 stars
  • 4 of 5 stars
    9% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews

Enchanted Thoughts Club

Great customer service. They helped me out with an issue I was having with coding on my website. All around great.

Figs & Ginger

I've been using this app for years now. I recently did something silly that removed the code and messaged them late at night, by 9am the next morning they had it squared away and all is well. Super easy to use, would definitely recommend. Great customer service. I use with the Retina theme.

Developer reply

December 1, 2020

Hello to our friends from Figs & Ginger

A big heartfelt thank you for leaving this great review! Thanks for the kudos on our customer service, we are glad we could be of great help to you :-) we wish Figs & Ginger major success online!

-Melissa & The Product Options & Customizer Team

TrippVisual Design

I would force everyone to use this app if i could!! AMAZING! Yes, i did have a major problem.. My old theme wouldnt accept the app BUUUUT the rep talked with me for almost an hour while he attempted to do everything possible in the coding world for just me! He was so helpful!! before him-after a few emails i got frustrated and left my number AND I GOT A CALL !! I changed my theme just to support the app because of how helpful the rep was. He even made sure everything would work perfect on my new theme. HIGHLY RECOMMEND !!! Runs super smooth and great price you can't beat. if i didnt love the app so much i would not have changed my theme just for it lol THANKS AGAIN TAKEEN FROM PRODUCT OPTIONS AND CUSTOMIZER TEAM

Developer reply

December 1, 2020

Hello to our friends from TrippVisual Design

We really appreciate you taking the time to share your feedback and being so open with us! We will definitely let Takeen know that his assistance was greatly appreciated! :-) We wish your store major success online!

-Melissa & The Product Options & Customizer Team