Product Options and Customizer

Product Options and Customizer

by Product Customizer

Easily add unlimited variants & product options - 24/7 support

4.8 of 5 stars(1143 reviews)

Delight your customers

Sell personalized products with unlimited user customizations, variants, and options. Now including swatch picker.

Increase revenue

Select the Premium or Premium Plus plans of Product Customizer to supercharge revenue with per-option pricing.

Rest easy

We’re there for you every step of the way with free installation and free 24/7 online support for life.

About Product Options and Customizer

Try an app with hundreds of 5-star ratings. FREE trial!

What is Product Options and Product Customizer?

Product Customizer lets you add an unlimited number of variant options to your products including: custom swatch picker, calendar date selector, google fonts picker, custom file uploads, dropdown menus, text inputs, radio buttons, and checkbox options - so you can sell personalized and custom products! Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing (Premium Plans).

Product Customizer will make running your store easier and generate more revenue.

With our Product Options and Customizer app, you will be able to:

  • Now Includes Swatch Picker, Date Picker & Font Picker options!
  • Combine variants with Product Customizer options
  • Manage & sync your options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create option templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Show/hide options with conditional logic (Premium Plans)
  • Use custom option pricing to increase revenue (Premium Plans)

Why Product Customizer?

  • Better Performance: Improve the customer experience. Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plans.
  • Improved Compatibility: Product Customizer offers support for advanced theme features and is compatible with almost any theme.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Customizer variants options influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Our Basic Plan supports conditional logic for display.
  • Will customizations show up in emails? Yes. We can do this! Shopify emails can't be edited automatically by our app, but you can add options to emails, and we’re also happy to make these changes for you.
  • Can Product Customizer show live previews of selected options? No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.
  • Can Product Customizer manage inventory or SKUs? Not at the moment.

Integrates with

  • Jilt,
  • ReCharge,
  • shopstorm,
  • blogfeeder,
  • wishl wishlist,
  • all themes

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options


  • Add unlimited text inputs, checkboxes, radio buttons, dropdowns, & file uploads to products

  • Free installation and email support



  • All basic features plus premium support

  • Show or hide customization options

  • Charge more for your custom options

  • Our most popular plan

Premium Plus


  • All premium features included

  • Priority phone support

  • Dedicated Customer Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 1143 reviews

  • 5 of 5 stars
    92% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

Custom Decalz

Great App! Product Customizer is an effective and easy way to add options to your products. I've happily used this app for years with no issues. When a simple issue finally did come up, the Customer Service was very quick and solved it without delay. Definitely recommend!

Life of Riley (Retail) Ltd.

We have used this app since we first opened our store as we have products that customers can personalise. Currently in the processing of refreshing the store our theme update, well overdue, altered the look and needed the app reinstalling. Our questions were answered promptly, and having shared a screenshot, the diameters of boxes were altered to create a professional look on our new theme. It's not finished yet, but when the theme is published we are confident that with the help we have received from Steven customers will be able to clearly create their bespoke gift.
I can also thoroughly recommend using conditioned logic in the app to only allow customers to input information once they have chosen the option they want to pay for if applicable. Less follow up time wasted when a customer has completed all options in error.

Printing For Parties

Typically when you spend money with a business... be it buying a product at your local store or a subscription of sorts... be it in person or on the phone or online... the business will usually thank you for being a customer, right?

Basically, we give our money away and someone thanks us... But in this case, I wanna thank the people who provide this awesome app.. and thank you for providing a system that I was in desperate need of... so essentially thank you for taking my money!

Yaneeke, Steven, Jim, Collins and everyone else have been amazing and went out of their way to make sure this app worked with my theme and worked properly in my shop. It's not every day you run into a mod or app provider that wants to take the extra steps for their customers. And I truly appreciate it.

That aside... the app's features are crazy. Most of my products can be personalized and or has multiple colors etc. So I was looking for something like this. But when I saw the demos of the products and what it can do... the date picker... the swatch selector... the actual font preview selector... I was in awe. This was what I needed and so much more. Well worth the subscription price for me... as now it opens up more options for my customer... and the ability to be able to accommodate them more.

Thank you guys for an awesome App!!

Developer reply

February 12, 2020

Hello friends from Printing For Parties!

WOW!!!! Thanks SOOO much for the great review. Glad our team made sure our app worked with your theme and worked properly in your shop. We work really hard to take extra-good care of every user, so your kudos mean a lot. We are very proud of both our app and our service team! Sure hope Printing For Parties makes BIG $$$ online!!

-Sean & The Product Options & Customizer Support Team