Product Options and Customizer

Product Options and Customizer

by Product Customizer

Unlimited product options, up-charging & conditional logic

4.8 of 5 stars(1233 reviews)

Add Unlimited Product Options

Add unlimited variants to your product pages: text boxes, drop down menus, checkboxes, file upload fields, swatches, calendar dates & more.

Upcharge With Add-on Pricing

Product Options and Customizer helps you supercharge revenue with per-option pricing. Add-on charges equals higher revenue per order.

Always Free 24/7 Tech Support

Set it up and forget it. We’re there for you every step of the way with FREE installation and FREE 24/7 online technical support for life.

About Product Options and Customizer

Over a thousand 5-star ratings. FREE 14-day trial & FREE installation!

What is Product Options and Customizer?

Product Customizer lets you add an unlimited number of variant options to your products including: custom swatch picker, calendar date selector, google fonts picker, custom file uploads, dropdown menus, text inputs, radio buttons, and checkbox options - so you can sell personalized and custom products! Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing (Premium Plans).

Product Customizer will make running your store easier and generate more revenue.

With our Product Options and Customizer app, you're be able to:

  • Now Includes Swatch Picker, Date Picker & Font Picker options!
  • Combine variants with Product Customizer options
  • Manage & sync your product options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create product options templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Show/hide options with conditional logic (Premium Plans)
  • Use custom option pricing to increase revenue (Premium Plans)

Why Product Customizer?

  • Better Performance: Improve the customer experience. Product Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plans.
  • Improved Compatibility: Product Options and Customizer offers unlimited theme support and is compatible with almost any theme.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Options and Customizer's variants influence price? Yes. Our Premium Plans offer pricing per option.
  • Can I hide or show customizations? Yep! Premium Plans support conditional logic for display.
  • Can my customers upload any size and type of file in my file upload field? Yes!
  • Is installation free? Always! We will perform a full coding install for your store's theme within minutes of adding the app.
  • Will customizations show up in emails? Yes. We can do this! Shopify emails can't be edited automatically by our app, but you can add product options to emails, and we’re also happy to make these changes for you.

Integrates with

  • Jilt,
  • ReCharge,
  • Pagefly Pagebuilder,
  • In Cart Upsell,
  • All Themes,
  • PreOrder Now

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial

See all pricing options


  • Add unlimited product options on product pages

  • Includes ALL basic fields PLUS file upload, swatches, date-picker

  • Free installation & support



  • All Basic features

  • Show/hide product options

  • Charge more on product options

  • Free premium install & unlimited support

  • Most popular plan

Premium Plus


  • All premium features included

  • Priority phone support

  • Dedicated Customer Success Manager

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    91% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    3% of ratings are 1 stars

Most recent reviews

Quentin's Eurasian Restaurant

Amazing and super easy to use app! Great and fast customer service! will definitely recommend this app to those looking around!!

Developer reply

August 7, 2020

Hello to our friends from Quentin's Eurasian Restaurant

We appreciate you for leaving this AWESOME review! We are happy the app has been helpful to you :-) Thanks as well for the kudos on our customer service. Please don't hesitate to contact us if you have more queries, we are always here to help.

Melissa & The Product Options & Customizer Team

Grow Book™

Thank you, Thank you, Thank you!!!!!
I came over from Bold options (what a disaster) everything I wanted that Bold Options failed to deliver is included with this app!!!!
- easy install
- Implemented all options in 15 minutes without training
- support available, even 5.58am
- Works on FLEX theme by OOTSB
- Logic option not available in Base package, for now I have to do without

Developer reply

August 6, 2020

Hello to our friends from Grow Book™,

Thanks SOOOO much for leaving this FANTASTIC review!! We sincerely appreciate your support :-) Please don't hesitate to contact us if you have more queries, we are always here to help. We wish Grow Book™ great success online! :-)

Melissa & The Product Options & Customizer Team


It's difficult to use, and when I want to uninstall, I find it difficult to uninstall. This has caused me a lot of trouble, the customer service efficiency is very low, I am very angry! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

Developer reply

August 5, 2020

This is Sean with Product Customizer. Looks like you added our app, emailed us quite a few times in a 2-hour period, and then removed our app. We could have helped you in very short order if you had waited just a little longer. We really did want to help you and get the app fully ready for you asap...

We still can if you'd like to try again? I can help you personally to get fully installed and make sure it is working perfectly with your theme. I will email you directly as well, so please reply to my email. Thanks! We'd love the chance to get this right for you :) Our app is awesome and it should be perfect for your store!

Thanks so much,
Sean & The Product Customizer Support Team