Product Options and Customizer

Product Options and Customizer

by ShopStorm

Easily add options and customization to your products

4.8 of 5 stars(844 reviews)

Delight your customers

Sell personalized products with unlimited user customizations and options

Increase revenue

Select the Premium Plan of Product Customizer to supercharge revenue with per-option pricing

Rest easy

We’re there for you every step of the way with free installation and free support for life

About Product Options and Customizer

Try an app with hundreds of 5-star ratings. FREE trial!

What is Product Options and Product Customizer?

Product Customizer lets you add an unlimited number of options, custom file uploads, dropdowns, text inputs, radio buttons, and checkbox options so you can sell personalized and custom products. Use option descriptions and placeholders to give instructions to your customers and increase revenue with per-option pricing (available in our Premium Plan).

Product Customizer will make running your store easier and generate more revenue.

With our Product Options and Customizer app, you will be able to:

  • Combine variants with Product Customizer options
  • Manage & sync your options across multiple products
  • Use bulk actions to save time managing large volumes of products
  • Search & filter products by type or tag to quickly update options
  • Create option templates & avoid hours spent managing product options
  • Define fields as required to prevent incomplete orders
  • Add descriptions & placeholders to ensure customers complete fields properly
  • Set character limits on your text fields
  • Set a minimum or maximum number of choices for checkbox groups
  • Show/hide options with conditional logic (Standard plan)
  • Use custom option pricing to increase revenue (Premium Plan)

Why Product Customizer?

  • Better Performance: Improve the customer experience. Options display immediately. No delay for your customers.
  • Higher Reliability: Avoid down time. Product Customizer doesn't depend on external systems. Unlike other apps that use third-party services, we rely on Shopify only. Product Customizer is built for scalability and performance.
  • More Power: Other apps limit your number of pricing options or require multiple hidden products to power your custom prices. Not us! Enjoy unlimited pricing options with the Premium Plan.
  • Improved Compatibility: Product Customizer offers support for advanced theme features and is compatible with almost any theme. We'll even work with you to integrate AJAX add to cart and product quick view.
  • Superior Support: We offer best-in-class support and free installation.

Frequently Asked Questions

  • Can Product Customizer options influence price? Yes. Our Premium Plan offers pricing per option.
  • Can I hide or show customizations? Yep! Our Standard plan supports conditional logic for display.
  • Will customizations show up in emails? Yes. We can do this! Shopify emails can't be edited automatically by our app, but we you can add options to emails, and we’re happy to make these changes for you. Just ask :)
  • Can Product Customizer show live previews of selected options? No, sorry. Customers can choose options, but they won't see these reflected on product images or a live preview.
  • Can Product Customizer manage inventory or SKUs? Not at the moment.

Integrates with

  • Jilt,
  • ReCharge

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial



  • - Add unlimited text inputs, checkboxes, radio buttons, dropdowns, & file uploads to products

  • - Free installation and email support



  • - All basic features!

  • - Choose when to show or hide customization options using conditional logic



  • - All basic + standard features!

  • - Charge more for your customization options to increase revenue

  • - Priority email support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.8 of 5 stars
Based on 844 reviews

  • 5 of 5 stars
    91% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    2% of ratings are 1 stars

Most recent reviews

Funky Food Gifts

Awesome app - really easy to install and use! Has changed my store. Customer services really helpful and quick to resolve anything. Would highly recommend Kim


I used his app to hep me create customized products. Simple and easy to use and it works great. I would highly recommend it.

Ranch Land Specialties, LLC

We’ve used just the basic part of the app, and it has been easy to use for us to add more customized options for our shop.