Product Recommendations

Who is Skafos for?

Do you have a large number of products (>50) in your catalog and feel that your conversion rates are too low, or your current product recommenders are missing the mark, and you suffer from high site and cart abandonment? Then, Skafos is for you!

Why is our app different than the other ones?

Think about the product recommendations shown on your storefront. The only options available to your customers are (a) click on a recommended product or (b) ignore it and move on. You have a very limited opportunity to show a relevant recommendation, and if you miss the mark... you've lost your shopper.

Skafos shows better product recommendations to customers in real-time by allowing the customer to say "yes" or "no" and then showing more relevant results. By letting customers interact with product recommendations, you are able to show highly relevant products without knowing anything else about the customer, also known as "zero-party data recommendations."

What exactly is our app doing?

• Add interactive recommenders and featured products to your home pages, collections pages, landing pages and cart.
• Add similarity widgets that use product images and metadata to recommend products based on what the shoppers likes and dislikes.
• Use order history to insert cross sell recommenders which are fine tuned by customers in real time feedback; much like an in-store sales assistant.
• Skafos employs a proprietary *Weighted Similarity Algorithm* that uses a proven set of Google powered Visual AI to train on your product catalog and order history to provide highly relevant recommendations as shoppers interact with your products.

What are the benefits?

“Interactive” recommendations act like an in-store sales associate, guiding shoppers to a product they want to buy based on their preferences. This type of gamified product discovery or visual search is especially effective for items that can be hard to describe in search; including many Jewelry, Home Goods, Fashion, or Art collections.

• Keep shoppers in your store longer and up your chances to close a deal
• Improved UX can lead to higher conversion rates.
• Upsell personalized comparable and bundled items.
• Interactive personalization typically boosts sales and AOV because your customers find more relevant products to buy as opposed to traditional search which is limited to what a customer knows to search for.

Features

• Interactive Recommenders - level up your existing personalization tools by adding Tinder-like interactions (like and dislike) to dial in what your shopper wants
• Post-purchase upsell - add a smart recommendation to your cart
• Featured Products - push products you want to sell with this widget on any page included your cart.