Bold Product Options

Product Options & Customization w/ Conditional Logic & Pricing

  • Popular with businesses in the United States

From $19.99/month. 14-day free trial.

App highlights

  • Seamless workflow: use directly in Shopify admin


4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    87% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars
1 - 10 of 26 reviews

Poshglad Braided Wigs

Good luck trying to get help from customer support when you need it or how about when your store starts slowing down because their app is lazy loading or when you are running a sale and your store is flooded but the app doesn't keep up. After 2 years of heavy monthly subscription fees and mediocre customer support, I decided to uninstall the App and try something else and boy did I NOT regret it. A $5 dollars App solved my 2 years of worry and the app name is G:Variants & Product Options

WTF Notebooks UK

This is an interesting piece of fine print: "Product Options is not compatible with checkout buttons that don't direct the customer through its checkout process." Does this mean that Adjustable Prices (Premium) do not work with Shopify Payments? Or does it just mean that Adjustable Prices will not be processed with "Accelerated Checkouts"? Might pay to expand on this here for me and perhaps in your installation guide.

Radnaut Prints

I definitely don't use the app to it's fullest, but I love the ability to create seemingly endless product customizations. HOWEVER, the three star review is for their terrible customer service regarding a simple fix. I have since submitted negative feedback and was told (I kid you not...) to change it by the rep because it reflects on their performance. It was a simple fix that I resolved myself ("change the cart to Page instead of Drawer"... all I had to do). However, I was first told about "priced options" which wasn't my issue ... then the "buy it now" button on the product page, which related but didn't fix my immediate problem. I was also told that I needed to install their application after the rep took and sent me a screenshot of my store WITH THEIR APP INSTALLED?! Like... yes your app is installed, I don't need to give you admin access to install it. If you're looking to download this app for the upload feature... DON'T!!!!! Find another app. The upload feature doesn't seem to work with certain file types (or file size?? I don't really know) and never shows the image to the customer in their shopping cart. For a shop that has a ton of customizable products that requires photo uploads, this wasn't the best for me to choose. I've since downloaded a separate upload app but will continue to use Bold for it's customization features. I also doubt I will ever upgrade since certain features can be found in different Shopify themes, like swatches.

Online Cycling Gear

It is powerful, and does everything you need, but please guys, you need to develop a way for us to be able to clear the cache when a new product is published.

We publish a new product every day or two, and the cache time is too long meaning the customers do not get their customization options unless we get in there and manually clear the cache (not something non-developers would probably understand) after each product is published.

Have asked for this option months ago now, but seems to not be on the roadmap still despite support agreeing it is something they have wanted for a while as well.

Just add a "Clear Options Cache" button, or give us an option to set the cache time, and it is five stars all the way.


After an initial delay for the install, it appears things will be resolved soon and I am really excited to used the app with the upgraded features on my store.
I look forward to adding an update once live.

Precision Computers Store

First of all, many people believe Bold have the monopoly on this type of App. Not true. I checked them ALL, and there is *one* other that is comparable. We went with Bold because we had less problems getting it to work to begin with. It is difficult, cumbersome and fiddly to get everything set up and working correctly if you choose the Auto option, but if you know your way around Liquid you'll get there.

Support genuinely seem to want to help, they're just not very good at it. I get the impression there are support personnel Tiers and when you get moved up a tier you have to re-explain the whole situation to them, despite a recorded history of text and submitted video files. One bug on their end that caused their backend to hang forever in certain circumstances took about a month to fix.

Swatches are nice, but very bare boned functionality. The boxes even at 'Large' setting are very small (about 50x50px) and there is no hover-over functionality allowing a better look at the image. When I suggested this basic user experience feature (which if I had access to the Liquid code I could have fixed in a single line) they said they'd pass it on, but ultimately it was a custom feature request we'd have to pay for. I eventually got a solution running in three lines of CSS.

While parts of the code are stored in your theme files, you can't improve them because they are overwritten by Bold sometimes multiple times a day, so you are at their mercy for basic functionality adjustments. You are given an outlet for custom CSS and that is all.

The most constantly noticeable issue is that the back end is hosted on Bold servers and is extremely cumbersome to load, and to navigate. You can have an Option Set, which contains a list of Options, and those Options can have a list of products (in the case of automatic price adjustments). You can't alter a product through Shopify normally because all the data for the Option Sets are stored on Bold servers and they don't know the change occurred. You are required to alter products through the interface provided by Bold.

Every time you make any change through the Bold interface, everything connected to that change needs to be updated. If you change a product in an Option, every Option Set that is linked to that Option needs to be updated. If you change a product in an Option and that product is also in other Options, you need to manually go into those Options and save them so the changes will be recognised.

Every change you make requires a long waiting period where the system goes up the tree and readjusts everything internally - the more Options in the Option Set, the more Option Sets the Options are used in and the more products within an Option, the longer the wait. We're talking a minimum of 5 seconds for the most simplistic of Sets, and a minute or two for complicated branches.

Finally, changes made (especially when actually applying these Option Sets to the store front products) take often up to 10 minutes to actually be reflected on the web site - and some times they just don't take at all. Some times you just have to go back in and save the Sets again hoping this time it will work.

Overall, the App works mostly well as far as front end code goes (although a lot of modifications were required to get everything working as expected on our non-Shopify bought theme, a task I expect most people aren't up to). Almost all of the issues come from a complicated and cumbersome imperfect back end, and Bolds reluctance to improve their product as noted by other reviews - which is inexcusable for a subscription product. But when it's working, it shows the potential to be something of great use.

Developer reply

November 18, 2019

Hi there - thank you very much for taking the time to leave us this detailed review of your experiences. Our product expert, Samuel, has already reached out to you with details on everything you've mentioned, so I won't rehash that here!

I just wanted to apologize for the less-than-stellar experience you've had with our support team thus far. Often, our specialists are great at reading through the previous correspondence to understand an issue, however sometimes this falls through the cracks and gets a bit convoluted when we have to escalate certain issues to a more technical team. That certainly is not your fault, and shouldn't result in having to re-explain your issue, so I am very sorry for that!

We hope that you'll be able to connect with our expert via email or phone, and discuss things further with him. He would love to make your experience with us going forward better than it has already been, if you decide you'd like to continue using our Options app. However, we understand you've found another app that may suit your business better, and we completely understand you need to do what's best for you!

Ultimate Team Gear

I love this app but there is a major problem and the reason I left a 3-star review instead of a 5-star review. When ever I add options to a product I have to go through this lengthy trial and error process to get it to show on the page. It includes changing the last 2 digits of the cache params as instructed by Bold (window.BOLD.common.cacheParams.options) and having to add and remove the product from the bold options page in the app. I have to do this 10-20 times before the options show on the live site. SOOOOO SICK OF IT. I love the app, it is unfortunate this problem has not been resolved.

School Depot NZ

17 Dec 2019 - I have to again downgrade the rating for this app. I am trying to create product options and app does not save the options. Which means all the work lost. It's been two hours trying to fix this and is a very common problem with the app. It is one of the busiest periods for us. We pay all year round for this app and we need the most it stops working.

I have updated my review as finally, the customer service managed to solve my problem. Hope it works well from here. Thanks

Extremely frustrating app. It does not add products and keep showing the original product price. Contacting Bold is almost impossible. It keeps asking for a password before we can even ask a question.

Developer reply

July 10, 2019

Hello there. I am very sorry to hear that you are having troubles with our app! I noticed that one of our specialists had reached out to you yesterday in order to try and figure out what could be going wrong from within the app.

Please check your email and let us know how we can best contact you so we may be able to assist in fixing this issue! We would very much like to get this solved for you.

Hope to hear from you soon!

Woodbridge Costumes

I like the app but I have 3 days left in my trial period and now I can't access any of the services in this app or make changes to my Shopify products anymore .

Developer reply

April 8, 2019

Hi there, thank you for your review. We're very sorry you were having troubles with accessing the app. I'm really happy to see that the issue was able to be sorted out! We hope you continue enjoying the app, and do let us know if you have any further questions or concerns.


This apps functionality seems to work fine and the support team is responsive at first but a deeper looks reveals inadequacies and imcompetance.

TLDR--has cost me thousands of lost revenue and a big bad headache I didn't need but I've been trying to get admittedly a little more than basic functionality.

For me 1 star seems about right for both execution and service.

I do want to acknowledge that they genuinely seem like they want to help and are doing's just a mess and I'd almost rather them not try so I can look for other options or hire someone to do it for me.

Long version:

The goal:
Offer a single product with options that break out into separate already existing items in the cart (like a bundle!)

Problem 1:
Would update price but not sale price...seems like it should right? Not out of the box. Required a few back and forths but worked with team to fix.

Problem 2:
Would not update main page feature product to include options just like the product page. Seems like that should be a little more than basic because a few themes are available. Did require some more back and forth but eventually got it.

New problem:
Cart would not display pricing correctly. This is a bug. Was fixed.

New problem:
Now there's meta data and random lines in my cart and on the order in shopify. Does it export those random lines to resolution yet because while I was working on this it broke entirely...[see below]...

New problem:
Broke my store. The cart did not update to correct pricing. No change caused this on my end that I am aware of...maybe it was maybe it wasn't...not going to outright blame Bold but the next part is really f-ed up. So I tried to fix by removing the item from the options.

Now all my store items have the options. ALL of them. And they don't add to cart. Completely tanked my business for a day. They say it's a known bug but didn't warn me or anybody about it.

Had to uninstall the app. Didn't fix that either. SERIOUSLY? The options were still showing up!

So then after all that I am giving them another try. Why? Because I really really need this functionality and there aren't that I am aware other options.

So...let's try again from a clean install shall we? Guess what? Yep problem 1 and problem 2 again. I asked specifically to address that so now I'm on email #65 to address something that could have been caught by reading on email #50. READING. It's like there are some robots working there designed specifically only doing one thing at a time and ignoring everything else.

Today some of my customers started emailing me that they couldn't check out. One of the people at Bold had been installing code on the live version of the site I think (though they claim otherwise) and I needed to revert back to an even older version of the store.

I'm still writing back to them as we speak to explain what I need done...this has been one sick, gross, pitiful mess on both a technical and customer service level.

So it turns out that leaving a 1-star review got someone's attention and I started getting more timely and useful help. They were able to re-implement the App in my store and produce good results that achieved most of my goals. I'm upgrading the review to 3 stars as an acknowledgement of the effort and the effect of the final product. I'm leaving it there however because I believe in the review system and it was honestly really difficult to get this working and caused me so much stress and headache and loss of revenue.

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