Bold Product Options

Bold Product Options


Product Options & Customization w/ Conditional Logic & Pricing

4.6 of 5 stars(2171 reviews)

Unlimited Options

Every product option & custom field imaginable. Swatches, file uploads, text areas, date pickers, conditional logic, radio buttons & more!

Cross-Sell Other Products

Product options can be linked to other products, bundling in related items as a proven strategy to increase average order value.

Streamline the Order Process

Insert tooltips or use custom language and directions. Customers can even edit options once they add items to their cart.

About Bold Product Options

Add any, and as many, product options or custom fields to create an ideal shopping experience, no matter how customizable your products are.

Sell your products your way with Bold Product Options. Trusted by over 11,000 stores, we provide the flexibility and customization you’re looking for to create a selling experience tailored to your store, products, and customers’ needs.

Provide unlimited options across your entire store

Our app provides the customization you’re looking for beyond Shopify’s 100-variant limit, including any type of custom field imaginable:

  • Dropdown menus
  • Checkboxes
  • Radio buttons
  • Color swatches
  • Image / file uploads
  • Text boxes (single and multi-line)
  • Image swatches
  • Date
  • And more!

No additional variants are created for non-priced options, keeping inventory in check and reducing admin clutter.

Increase conversion and average order value with these exclusive features

  • Charge for product upsells like monograms, engraving, or gift wrapping through your options. (Premium)
  • Allow customers to choose premium options that increase the base price of an item. Or simply add to the price when any option is selected, even basic Yes/No options. (Premium)
  • Link options to products that, when selected, actually add additional products to the cart. For example: 'Add the matching bracelet' or 'Add extended warranty' etc. (Premium)

Streamline your custom order process

  • Use conditional logic to show or hide options based on what is (or isn't) selected. This is a great way to not overwhelm customers and only show only what they need as they work through your customization. (Premium)
  • Build a custom order form using flexible options to provide a quote.
  • Customers can easily upload custom designs, mockups, photos, and logos, including robust file sizes.
  • Access customer uploads and custom field info right from the Shopify order screen to make fulfillment easy.
  • Let customers edit their options in the cart for a smooth and easy checkout. (Premium)

Customize your app’s design and function

  • Use Bold Product Options as a jumping off point for your imagination.
  • Style your app to match your site’s branding using CSS.
  • Work with a developer to create unique applications, like a custom product builder or live option previews.
  • Create option sets and apply them to multiple products.

Integrates with

  • Spently,
  • Bold Subscriptions,
  • Bold Upsell

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 14-day free trial



  • Unlimited Options

  • File Uploads

  • Save Option Sets

  • Batch Apply

  • Full Design Customization

  • All Option Types (excluding swatches)



  • Adjustable Prices

  • Conditional Logic

  • Edit Options In Cart

  • Image and Color Swatches

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    88% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars

Most recent reviews

Radnaut Prints

I definitely don't use the app to it's fullest, but I love the ability to create seemingly endless product customizations. HOWEVER, the three star review is for their terrible customer service regarding a simple fix. I have since submitted negative feedback and was told (I kid you not...) to change it by the rep because it reflects on their performance. It was a simple fix that I resolved myself ("change the cart to Page instead of Drawer"... all I had to do). However, I was first told about "priced options" which wasn't my issue ... then the "buy it now" button on the product page, which related but didn't fix my immediate problem. I was also told that I needed to install their application after the rep took and sent me a screenshot of my store WITH THEIR APP INSTALLED?! Like... yes your app is installed, I don't need to give you admin access to install it. If you're looking to download this app for the upload feature... DON'T!!!!! Find another app. The upload feature doesn't seem to work with certain file types (or file size?? I don't really know) and never shows the image to the customer in their shopping cart. For a shop that has a ton of customizable products that requires photo uploads, this wasn't the best for me to choose. I've since downloaded a separate upload app but will continue to use Bold for it's customization features. I also doubt I will ever upgrade since certain features can be found in different Shopify themes, like swatches.


We are very disappointed by their customers service and technique supports. We just encountered some major issues a few days ago. We realize that all the customized products have not charged customization fee in the pass three weeks. We are losing money, as we can not go back to each client and ask them to pay the customization they were supposed to pay. After reported this serious issue, we just got an automatically response and did not receive any response regarding this major issue. Their customer service is very slow and hard to reach. Even though we sent a few emails and emphasized the damage this issue caused. It seems that they did not care about whether their client is losing money or not. We hope that they can improve their app and their service.

Developer reply

March 2, 2021

Thank you for your review. We sincerely apologize for the inconvenience this may have caused you. We completely understand the importance and urgency in resolving this matter. Our experts are working on resolving this for you, thank you so much for your patience.

Crown Nine

Love this app - completes my website so that my clients can create highly customized jewelry right in their cart. Also wonderful customer service (Heyo Alina!!) -- they even helped get me back up and running when I accidentally deleted the app. Really great tool for any Shopify store that needs more than 3 variants.

Developer reply

March 1, 2021

Thank you for your review. We are so thrilled that you are loving the app. We are so happy that Alina was there to help, thank you for choosing Bold!