Prognose is the next generation marketing promotions app for your retails business that offers the best Omni Channel Campaigning capabilities with personalized engagement.
To achieve key KPI's for your business in terms of sales conversions, repeat purchase, increase in Average Order Value, etc , Consumer engagement plays an important role. Using Prognose app, Retailers can achieve this by understanding each customer based on their propensity to spend money, based on their repeat purchase behaviour, sensitivity to discounting, purchase activity during certain duration.
Prognose App offers advanced segmentation to help you to understand your customer base in real time, based on past campaign interaction, purchase behaviour,etc. You can save customer segments that can update in real time as per your customer base.
Prognose app gives you an edge to understand your customers at a much deeper level through advanced segmentation. It will redefine how you engage with each of your customer by understanding customers behaviour at a micro level.
Once you have installed Prognose App, it will offer you a smart web interface & marketing dashboard with built in features such as when does the customer purchased from your store, Is he sensitive to discount , What was his repeat purchase pattern,etc to create a dynamic customer segment and run an effective email marketing campaign.
Prognose create an opportunity to help you create numerous dynamic customer segments based on Key Parameters of purchase behaviour and engage with each segment effectively through personalized messaging & communication.
With Prognose app, you can now increase Customer Lifetime Value of the existing customers as well as acquire new customers by engaging with them based on their real time activity on your online store.
The customer segments update in real time as the customers purchase pattern change which ultimately allows you to be able to truly engage with your customers from the real time data.
For Example - Create a dynamic segment of customers who have purchased at least 2 SKUs from your store, who have visited last month,spent less than $500, customers who purchased during discounting offered more than 50%. Or Create a customer segment of customers who purchased during the duration of January to March, Who Are Customers who buy without discount(Premium Customer) and have been seen visiting the store last week.
As a Retail Business Owner, you are trying to achieve various KPIs to make your business profitable and sustainable in the long run.
Prognose app creates the various revenue opportunities that can be accomplished from the various dynamic customer segments based on measured behavioral data points. The ability of incorporating behavioral seasonality & discount sensitivity during segmentation create a more meaningful customer segment to get maximum conversions and return of investment with each marketing campaign. The marketing dashboard offers a 360 degree view of Revenue Potential from the various campaign promotions & help you run a profitable online retail business.
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