Reference Pricing Strategy
Reference everyday products to provide your buyers with simple comparisons. e.g. Product A = "As cheap as 5 cups of coffee!"
Variety of Top Emojis
Choose your favourite emojis to use as the reference for the product comparison
Easy & Flexible Configuration
Widget can be easily customised, and different position can be setting on desktops and mobile devices
About Psychological Prices Reference
Try "Psychological Prices Reference App" now and increase your sales!
REFERENCE PRICING is part of psychological pricing strategy as it is the price of the product that buyers use as "reference" while deciding to buy a product.
How Does It Work?
A SIMPLE COMPARISON with an everyday product is displayed on your product page just below the price of the product. This comparison is based on reference pricing as a marketing strategy so you can choose, from the "app preferences dashboard", the text you want to use to compare.
In order to make this comparison more attractive to customers it is displayed with an "EMOJI" associated to the reference price.
- Product Price: $12
- Reference Price: $4
- Selected Emoji: Cup of Coffee
- Selected Comparison Text: "As cheap as X cups of coffee!"
So, in this case, the comparison displayed below the price of the product would be: "AS CHEAP AS 3 CUPS OF COFFEE!"
You Can FULLY Customise It
Define the reference price and comparison text.
Select an emoji for the price reference.
Select a widget position on the product page.
Change font colour, font size, and text-align.
Emoji Association with the Reference Price
A good initial icon selection is available to associate with the reference price; also, it is possible to choose your own emoji.
The widget is displayed automatically below the price of the product on the main Shopify themes. However, you can select the most appropriate position of the widget on the product page.
Improve compatibility on mobile devices by selecting a different widget position for desktop and mobile.
See the app in action
Explore how the app works in an example store.View example store
billed at $14.99 once per year
* All charges are billed in USD.