Psychological Prices Reference

Psychological Prices Reference

by Incubate

Pricing strategy, products' comparison & emotional attachment

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Reference Pricing Strategy

Reference everyday products to provide your buyers with simple comparisons. e.g. Product A = "As cheap as 5 cups of coffee!"

Variety of Top Emojis

Choose your favourite emojis to use as the reference for the product comparison

Easy & Flexible Configuration

Widget can be easily customised, and different position can be setting on desktops and mobile devices

About Psychological Prices Reference

Try "Psychological Prices Reference App" now and increase your sales!

REFERENCE PRICING is part of psychological pricing strategy as it is the price of the product that buyers use as "reference" while deciding to buy a product.

How Does It Work?

A SIMPLE COMPARISON with an everyday product is displayed on your product page just below the price of the product. This comparison is based on reference pricing as a marketing strategy so you can choose, from the "app preferences dashboard", the text you want to use to compare.

In order to make this comparison more attractive to customers it is displayed with an "EMOJI" associated to the reference price.

For instance:

  • Product Price: $12
  • Reference Price: $4
  • Selected Emoji: Cup of Coffee
  • Selected Comparison Text: "As cheap as X cups of coffee!"

So, in this case, the comparison displayed below the price of the product would be: "AS CHEAP AS 3 CUPS OF COFFEE!"

You Can FULLY Customise It

  • Define the reference price and comparison text.

  • Select an emoji for the price reference.

  • Select a widget position on the product page.

  • Change font colour, font size, and text-align.

Emoji Association with the Reference Price

A good initial icon selection is available to associate with the reference price; also, it is possible to choose your own emoji.

Easy Configuration

The widget is displayed automatically below the price of the product on the main Shopify themes. However, you can select the most appropriate position of the widget on the product page.

Flexible Configuration

Improve compatibility on mobile devices by selecting a different widget position for desktop and mobile.

See the app in action

Explore how the app works in an example store.

View example store

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Launching Offer


  • Launching Offer: install the app now and get it for free
  • This Offer is valid until 14 June 2021
  • No hidden fees

Regular Plan


billed at $14.99 once per year

  • After launching offer
  • 30-day free trial
  • No hidden fees
  • Swift, efficient, knowledgeable support

* All charges are billed in USD.

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