Psychological Prices Reference

Psychological Prices Reference

by Incubate

Your product is: 'As cheap as X item, less than X, equal to X'

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Worthy & Cheap Purchase

Help customers know that what they buy is cheap & valuable. Associate the price of your product relative to the price of another product

Reference Pricing Strategy

Add emojis to relate the price of your product. Use the one that best suits to make the association with the price of the displayed item

Custom Text to Associate Items

Choose from the 'app preferences' the text you want to use to associate your product. Example: Product A ="As cheap as 5 cups of coffee!"

About Psychological Prices Reference

New Advanced Feature: Upload your own image to associate with the reference price!

How Does It Work?

A simple comparison with everyday items is displayed on your product page just below the price of the product to help customers to know that your products are low in price compare to another item.

For instance, compare your product with the value of 'a cup of coffee'. You can fully customize the reference price, the text & the emoji to make the comparison.

Reference Pricing Strategy

Reference pricing is part of psychological pricing strategy as it is the price of the product that buyers use as "reference" while deciding to buy a product.

In order to make this comparison more attractive to customers it is displayed with an emoji associated to the reference price. Choose the emoji/icon that best suits the one you want to use to make the association with your product.

How to Install the App?

Define the reference price, the emoji to use and the comparison text. You can choose, from the "app preferences dashboard", the text you want to use to compare; for instance:

  • Less than X burgers
  • Equal to X cups of coffee a day
  • As cheap as X slices of pizza

Easy and Flexible Configuration

  • Select a widget position on the product page. Different position can be setting on desktops and mobile devices
  • Change font colour, font size, and text-align

Practical Example

  • Price of Your Product: $12
  • Custom Reference Price (Price of a Cup of Coffee): $4
  • Select Your Custom Emoji: a 'Coffee Cup'
  • Selected your Custom Comparison Text: "As cheap as X cups of coffee!"

So, in this case, the comparison displayed below the price of the product would be: 'AS CHEAP AS 3 CUPS OF COFFEE!'

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 30-day free trial

Annual Plan


billed at $14.99 once per year

  • $ 14,99 per year... Equal to 0.04c per day!
  • For less than a cup of coffee a month
  • 30-day free trial
  • Swift, efficient, knowledgeable support

* All charges are billed in USD.

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