Pulse tracks every visitor in your shop and records 3 major events:
Having these 3 pieces of information at hand, when someone is looking at an item in your shop, Pulse will present those informations in the form of 3 notifications:
"Act quick before it’s gone". In an instant, your brain goes into high gear, deciding: do I or don't I make this purchase?
Research has proven that our rational brain can only handle a few pieces of information at a time. So we often rely on decision shortcuts to help improve the speed at which we make decisions.
Social proof is the positive reaction that’s generated when people see that others are doing the same thing and assume that it’s the right thing to do.
The psychological phenomenon known as “FOMO” (“Fear of Missing Out”) is a form of social proof. Naturally, we want things that are exclusive offerings, available for a limited time, or are in short supply. Something that is rare or becoming increasingly less available is always more appealing, and adds urgency to our decision to purchase.
All of our services (including Pulse) use a system based on credits.