Bold Subscriptions

Bold Subscriptions


#1 Ranked Subscription Box, Recurring Orders & Payments App

4.8 of 5 stars(1723 reviews)

Seamless Shopify Integration

Seamlessly integrate recurring payments with your Shopify store, products, cart, checkout, customer accounts, and order flow.

Recurring Payments That Scale

Recurring billing designed with Shopify Plus & Enterprise in mind. Limitless subscription potential that scales with your business.

Keep Customers Subscribed

Reduce churn by giving subscribers flexibility and control they'll love, including the power to edit, pause, skip, and manage orders.

About Bold Subscriptions

Bold Subscriptions is an official Shopify Plus solution for merchants selling recurring orders & subscription boxes

Bold Subscriptions is the easiest way to create any subscription offering imaginable and grow dependable recurring revenue. With industry-leading support (check out our reviews!) it’s trusted by over 12,000 stores, including some of the biggest subscriptions on Shopify Plus.

Offer customers build-a-box, monthly clubs, memberships, and more, or create your own unique subscription that recharges at whatever interval you choose.

Start building long-term relationships that generate long-term revenue — launch a subscription experience that’s perfect for your customers.

Use out-of-the-box functionality to create a custom, low-churn experience for subscribers

  • Give customers control and flexibility by allowing them to pause, skip, edit, or manage their upcoming orders, including swapping or adding products and changing the frequency.
  • Reduce unsubscribes with custom cancellation flows that offer incentives or alternatives when people go to cancel.
  • Let customers check out with one-time and subscription products in their cart, or subscribe to their entire cart.

Design a unique subscription service tailored to your business

  • Create convertible subscriptions that kick off with an introductory offer then automatically convert to a standard plan.
  • Use dynamic discounting, like a percentage off every fourth order.
  • Offer prepaid and gift subscriptions to generate guaranteed revenue.
  • Add 'Buy' buttons anywhere online, like social media or blogs, taking customers directly to your checkout.
  • Set up subscriptions for products, collections, or even your entire store with a single click.

Set up and manage your subscription with ease

  • Intuitive out-of-the-box functionality lets you set up and test your first subscription in under 24 hours.
  • Forecast revenue and inventory with automated projections, including email notifications when you have low inventory for upcoming orders.
  • Get full control over language and styling from product pages to checkout.
  • Access robust analytics and powerful exports, including the ability to email all customers subscribed to a specific product.
  • Use flexible shipping dates that are fixed or based on order dates.
  • Connect with major payment gateways for recurring billing and payment collection.
  • Create thousands of randomized or sequential coupon codes for subscriber promotions.

Enhance your subscription by integrating with Bold’s ecosystem of apps and partner integrations

  • Integrate with Zapiet Store Pickup & Delivery.
  • Use Zapier for webhooks.
  • Access full API and webhooks documentation on our developer portal.

Need more flexibility? Contact us to learn about Bold Subscriptions Pro

Integrates with

  • Refersion,
  • Klaviyo,
  • Shoelace,
  • Loqate,
  • Bold Multi-Currency

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 60-day free trial

See all pricing options


+ processing fee on subscriptions

  • Subscribe and Save

  • Buy Button

  • Flexible Billing

  • Prepaid, Gift, Convertible Subscriptions

  • Customer Portal

  • Cancellation Prevention

  • Amazing Support



+ processing fee on subscriptions

  • All Essentials plan features, plus:

  • Build-a-Box / Subscription Boxes

  • Full APIs and Webhooks

  • Priority Support

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    89% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars

Most recent reviews

Signature Masks Ltd (UK)

I had an issue with setup - where subscription option wasn't showing up on homepage only for product page. I quickly pulled up the help button within the App to get the support. I was able to invoke the Chat widget.

Daniel was quite helpful in providing the assistance I need and implemented the fix straight away. At first he made a backup of the store theme.

Why Issue Present: "Out of the box Bold Subscription App is designed for our subscription widget to appear on product pages. "


window.BOLD.common.Shopify.saveProduct({{ product.handle | json }}, {{ | json }});
{%- for variant in product.variants -%} window.BOLD.common.Shopify.saveVariant({{ | json }}, {product_id: {{ | json }}, price: {{ variant.price | json }}, group_id: '{{variant.metafields.bold_rp.rp_group_id}}'}); {%- endfor -%}

All resolved now. I appreciate some people out of frustration are not able to find solutions or support when they need it from the home page. I realised they updated the support articles etc and not all things may be linked to correct places. Their developers I have been told are updating these links to their new FAQ/Article help success.

Best way to go to Get Help is this way:
1: Go to Apps in your Shopify /Shopify+ store
2: Select the Bold Subscription App
3: Select the Help Button on bottom
4: If Chat available the - Select it
5: You'd be connected to an agent who will help resolve your issues

Pluck Tea

Priyanka and Rahul were awesome on the chat today. I'm new at this, and they gave me great support. Would recommend this app highly.

Science IRL

If there was a 0 star that would be it... THIS DOESN'T work as the tutorials say it does, the phone support is broken, there is NO live chat support, and they take 3-5 days to respond to emails.

Don't waste your time!