Bold Subscriptions

Bold Subscriptions


Subscription Box, Recurring Orders & Payments for Shopify

4.7 of 5 stars(1220 reviews)

Seamless Shopify Integration

Seamlessly integrate recurring payments with your Shopify store, products, cart, checkout, customer accounts, and order flow. It just works!

Recurring Payments That Scale

Recurring billing designed with Shopify Plus & Enterprise in mind. It's limitless subscriptions and when you're ready to scale, so are we.

Subscriptions Customers Love!

Give subscribers the flexibility and control they'll love and deserve. Edit, swap, skip, add-to, update... It's their subscription!

About Bold Subscriptions

Trusted by over 100,000+ merchants and an official Shopify PLUS solution.

  • The Premium Shopify subscription box app for selling PHYSICAL products, and the ONLY app to allow subscriptions on individual products, a mixed cart (one-time and recurring) or an entire cart!
  • More features than any other Subscription app! Lock down your frequency rules or give customers full control of how often orders ship, when they end, if they're a gift, etc...
  • Customers can manage, edit, skip, update and add-to existing orders! The MOST ROBUST customer portal of any subscription app!

The Bold Subscriptions app is the easiest way to add a beautiful, powerful subscription program to your Shopify store.


Your customers will love the control and flexibility they have over their subscriptions. They can edit, add-to, update, change billing info, address, swap products, skip shipments and so much more! Their subscription will automatically recharge at whichever interval you choose, providing a steady source of recurring payment revenue.


  • Sell subscriptions on single products OR entire cart
  • Customers can manage everything about their subscription in their admin
  • Offer Subscribe only, or one-time & subscription options on products
  • Inventory Forecasting - See how much inventory you need to fill orders in upcoming weeks/months
  • Global subscription price & product update options
  • Customers can add products to existing subscriptions
  • Full design and language control
  • Robust Analytics & Reports
  • Powerful exports. Need to email everyone with a subscription to a specific product, or who tried to cancel their order? No problem!
  • Email notifications when you have low inventory for upcoming subscriptions
  • Set fixed shipping date every month, or flexible based off when customer orders
  • Recurring billing compatible with all major payment gateways


Embed a button or use a link to sell your subscriptions anywhere! Another site, email, social media, blogs etc.


Offer a unique discount on the first shipment and then switch to regular for the 2nd onward. Or automatically discount after X amount of shipments to encourage retention.


Automatically switch products on the 2nd shipment. Great for sample sizes, or for the kit and then switch the consumables.


Let customers build their box (great for meal plans) and then edit each month before a cut-off date.


Create thousands of randomized or sequential coupon codes for special promotions, emails etc.


When customers try to cancel their subscription, give them a drop-down of options why, and then offers to keep them. Swaps, discounts, shipment skips etc

Integrates with

  • Mailchimp,
  • Refersion,
  • Klaviyo,
  • Shoelace,
  • Addressey,
  • Bold Cashier

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 60-day free trial

See all pricing options


+ processing fee on subscriptions

  • Subscribe and Save

  • Buy Button

  • Flexible Billing

  • Prepaid, Gift, Convertible Subscriptions

  • Customer Portal

  • Cancellation Prevention

  • Amazing Support



+ processing fee on subscriptions

  • All Essentials plan features, plus:

  • Build-a-Box / Customer Subscription Boxes

  • Customer Portal API

  • Statistics API

  • Priority Support



+ processing fee on subscriptions

  • All Advanced plan features, plus:

  • Product Shuffle

  • Upsell by Email

  • Dedicated Account Manager

  • Reduced Processing Fees

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.7 of 5 stars
Based on 1220 reviews

  • 5 of 5 stars
    88% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars

Most recent reviews

Bath & Body Fusion

Quick and reliable customer service!! I messaged with a customer service representative named Kaiser, and I was able to get my problem resolved quickly and efficiently. 10/10!! 5 stars!! He deserves a raise!

Developer reply

July 22, 2019

Thank you very much for the review; we're glad to hear that our support team was able to resolve the problem you were experiencing! We certainly do our best to get things figured out as soon as possible.

I love the sound of your feet products, and those spa socks are quite enticing! :-)

Olive & Ellie Bows

I downloaded this app to help me provide monthly subscription boxes to my customers. So far it is very user friendly and helped me accomplish exactly what I want. I had a few questions about the process and I reached out to Simran via live chat. He was AMAZING with clarifying what I needed/missed. Super happy with my experience with Simran and the app overall!

Developer reply

July 22, 2019

Hey there, thank you very much for the review. We're so glad to hear that you're finding the app easy to use, and that Simran was able to help fill in any gaps! Don't hesitate to reach out if you have any other questions or comments; we'd love to help.

Your bows are absolutely darling! I especially love the Toy Story-themed ones.


I installed this app and had a couple of minor teething problems. I contacted the online chat and spoke to Rajni who was really helpful and solved both problems I had within a few minutes. Really quick to get help too! I was only waiting a minute! Great app and I'm sure I will be fine now I know that help is at hand!

Developer reply

July 22, 2019

I just wanted to apologize for the small issues you ran into while installing our app - the installation can certainly be difficult due to the vast amount of themes available on Shopify! Our team is always ready to help, so I'm very glad to hear that Rajni was able to assist you quickly over chat. :-)

Thank you for the review; we love seeing how you've used Subscriptions to create a mystery box! Let us know if you need any further assistance.