Bold Subscriptions

Bold Subscriptions


Subscription Box, Recurring Orders & Payments for Shopify

4.7 of 5 stars(1359 reviews)

Seamless Shopify Integration

Seamlessly integrate recurring payments with your Shopify store, products, cart, checkout, customer accounts, and order flow. It just works!

Recurring Payments That Scale

Recurring billing designed with Shopify Plus & Enterprise in mind. It's limitless subscriptions and when you're ready to scale, so are we.

Subscriptions Customers Love!

Give subscribers the flexibility and control they'll love and deserve. Edit, swap, skip, add-to, update... It's their subscription!

About Bold Subscriptions

We are an official Shopify PLUS solution for retailers selling Recurring Orders & Subscription Boxes.

Bold Subscriptions is the easiest way to add a beautiful, powerful subscription program to your Shopify store. We’re the best app for selling PHYSICAL products, and the ONLY app to allow subscriptions on individual products, a mixed cart (one-time and recurring) or an entire cart!

We have more features than any other Subscription app! Customers can update, edit, swap, skip, pause and add-to existing orders! Offer specific subscription intervals or allow your customer to decide frequency.

Features and functionality

Your customers will love the control and flexibility they have over their subscriptions. They can edit, add-to, update, change billing info, address, swap products, skip shipments and more! Their subscription will automatically recharge at whichever interval you choose, providing a steady source of recurring payment revenue.


  • Sell subscriptions on single products OR entire cart
  • Customers can add products to existing subscriptions
  • The Most Robust Manage Subscription Page for customers
  • Offer Subscribe only or One-time & Subscribe options
  • Inventory Forecasting - See how much inventory you need to fill orders in upcoming weeks/months
  • Update options for subscription prices & product changes globally
  • Full design and language control
  • Robust Analytics & Reports
  • Powerful exports. Need to email everyone with a subscription to a specific product? No problem!
  • Email notifications when you have low inventory for upcoming orders
  • Shipping date can be fixed or based on original order date
  • Recurring billing compatible with all major payment gateways

Subscription BUY button

Embed a button or use a link to sell your subscriptions anywhere! Another site, email, social media, blogs etc.

Dynamic discounts

Offer a unique discount on the 1st shipment and then switch to a regular price or a different discount amount after X shipments.

Convertible subscriptions

Automatically switch products on the 2nd shipment. Great for sample sizes or a kit and then ship full-size products.


Customers can build their box (great for meal plans) and then edit each month before a cut-off date.

Bulk discount codes

Create thousands of randomized or sequential coupon codes for special promotions, emails etc.

Cancellation Flow

Retain customers during the cancellation flow by capturing cancellation reason codes and providing a corresponding offer to entice them to stay subscribed.

Zapiet Integrations

Zapiet Store Pickup & Delivery, Zapier for Webhooks

Integrates with

  • Refersion,
  • Klaviyo,
  • Shoelace,
  • Bold Cashier,
  • Loqate,
  • Bold Multi-Currency

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 60-day free trial

See all pricing options


+ processing fee on subscriptions

  • Subscribe and Save

  • Buy Button

  • Flexible Billing

  • Prepaid, Gift, Convertible Subscriptions

  • Customer Portal

  • Cancellation Prevention

  • Amazing Support



+ processing fee on subscriptions

  • All Essentials plan features, plus:

  • Build-a-Box / Customer Subscription Boxes

  • Full APIs and Webhooks

  • Priority Support



+ processing fee on subscriptions

  • All Advanced plan features, plus:

  • Multi-Currency Compatibility

  • Product Shuffle

  • Upsell by Email

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.7 of 5 stars
Based on 1359 reviews

  • 5 of 5 stars
    89% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars

Most recent reviews

Bomb BombZ E-Liquid

I was able to successfully integrate subscription purchases thanks to the help from Abhishek, Clifford, and Camila. The team took multiple day to sort out my issues and obstacles, and I couldn't be more thankful!

Bold definitely has earned my loyalty thanks to their customer support team. Thanks team! -Allen

Developer reply

December 5, 2019

Hi Allen! Thanks so much for taking the time to leave us a review; we really appreciate it, and will be sure to share the kind words with our team members who helped you out.

Sorry things took so long to get sorted! We do our best to fix everything in a very timely manner, but unfortunately it can sometimes take a few days. Thanks for being patient with us. :-)

We are very happy to hear that! Thank you so much, and please let us know if we can help with anything else.


I need help with a feature not seeming to work and I reached out to their support and they have been extremely helpful!
Shoutout to Rahul and Sukh!

Developer reply

December 4, 2019

Hello there! We're so glad to hear that our support team was able to help you out with the feature you were trying to use! So sorry you had some issues with it, but I'm glad to hear that Rahul and Sukh were able to provide you the assistance you needed. :-)

Please don't hesitate to reach out if you need anything else.

A Purple Message

I downloaded the Bold Subscription app and I first attempted to create the subscription page - that did not work. So I enlisted the help of the Bold Team. They had everything up and running quickly. When I logged in I could not see the subscription info so I chatted with Dylan. Dylan had the patience to guide my ineptness through it all, he made some tweaks and it was running perfectly. The entire Bold Support team are top notch and professional. Dylan was by far outstanding and is a credit to Bold. I am 150% satisfied with Bold and extremely happy. Thank you so much.

Developer reply

December 3, 2019

Hi there! We're so sorry to hear you had some initial issues getting your subscription to show up and work properly. Our specialists are always ready to help however they can, so I'm glad to hear that Dylan was able to work on things for you in order to get it all working!

We hope you love the app, and we're so happy to hear you're loving our support already. Please don't hesitate to reach out if you need anything else! We look forward to seeing your subscriber base rise. :-)