Relevant is a new kind of web analytics app, specifically made to evaluate the performance of your online marketing campaigns. It lets you quickly visualize where the visitors are coming from, and how they are behaving once they arrive at the store, per individual marketing campaign/source, and even per shopper visit.
To make the data easier to interpret, Relevant compiles 3 different scores for each campaign. This is only possible because of the integration with the Shopify platform, which opens up opportunities for data analysis not commonly available to other platforms. The scores are:
When you need details about the performance of a campaign, including each individual visit, you can see exactly which products and pages the shopper viewed, which items were added to cart and which order was placed, all in one page.
Relevant is a great addition to the your analytics tool belt, with a fresh take on how data is interpreted and a focus on helping you improve your campaigns over time.
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