Retentics: Email Optimization

We're confused why some customers were converting and sticking with us and others weren't. There was a wide distribution in AOV and, with tens of SKUs, was extremely difficult to structure flows with appropriate products that were tailored to everyone. Not to mention all the lengthy time delays and waiting to see if your assessment was correct, and if not it’s back to test.

We wanted a solution that could predict when customers will buy again, sending them emails at times that were in line with their product usage habits. Retentics became that solution for us. On top of understanding and analyzing our customers’ transactions with their AI, we were able to easily analyze the flows when it came to reporting, as there weren’t any crazy conditional splits or profile filters. Their AI did all that. On top of this, they have a product recommendation block that helps us with the click-through rates for our emails, populating in each email unique selections, making our post-purchase flows feel that much more unique. 10/10 would recommend using Retentics for any brand looking to use AI to add more personalization to their email marketing strategy, plus increase revenue in the post-purchase flow area.

The Retentics team is 10/10, professional and very responsive.

It has helped us to improve our segmentation and targeted send with their AI.

This is an actual effective application of AI that is not just based on hype.

Highly recommend!

AI is an overhyped buzzword that's often thrown around, making it hard to distinguish real innovation from basic machine learning dressed up as something more. With Retentics, setting up flows was effortless - we simply cloned our existing ones, changed the trigger, and were up and running. Most importantly, the impact was almost immediate, and the numbers spoke for themselves: higher click rates and more purchases compared to Klaviyo’s flows.

Beyond the results, the team is top-notch - quick to respond, genuinely helpful, and hands-on when it comes to setup. It doesn’t feel like a typical transactional service but more like an ongoing partnership.

The essence of growth hacking is to provide the right notification at the right time. However, the challenge lies in creating such an environment within the retail industry. Therefore, brands must be capable of triggering these actions deliberately. With Retentics, try suggesting the appropriate alert to the right person at the right time. It’s simple and effective.