“91% of customers state that a good return policy is something they consider when making an online purchase” - - New York Times (Recent Harris Poll Study)
“One of the primary keys to the success of Zappos is their return policy and a system that handles it.” - Time Magazine
“The most important factor to online shoppers isn't always price. Return policies are play a larger role than most stores think!”
(Also referred to as an RA App, RMA App, Return App)
Returns are not just something every store should handle, they're an extremely important marketing tool! Now there's an app that allows you to create & manager returns in a professional yet easy to use way.
You're not just forced to have one return rule for every product in your store! You can create rules for as many different groups of products as you like. Maybe you want some products to be allowed to be returned for a Refund only and for up to 30 days, while others can only be returned for an Exchange and up to 60 days. Creating different groups with different rules like this are a cinch with this app!
You have the ability to hand-select products for the different rule groups or, to speed up the process, you can select entire collections, brands or product types. Then for each "Group" of products you can specify if, and for how long, a customer has to return it for each type of return: Refunds, Exchanges or Credits.
Don't worry, no matter what return rules you create for products you have a screen in your admin that allows you to override them and create a return for any product you like, no matter how long it's been since the purchase. So if you have that angry customer on the phone who missed the return deadline, you can still take care of him too :-)
The returns manager interface that the customers use to submit a return is clean and effective. It's also 100% responsive so it will work on mobile themes as well! It comes with a good "out of the box" look but we've built everything to be completely customizable so you can give it a look and feel all your own to match your store's branding.
One of the great things about this app is that it doesn't require customer accounts for customers to be able to request and manage their returns. We all know many customers checkout as "Guests" and never create an account when making a purchase.
The returns manager can be embedded on any page(s) in your store with a simple custom embed code. It's just as easy as embedding a YouTube video... actually, it's even easier :-) All a customer needs to log in and check if a product is returnable and request a return is their email address and order number.
NEW: From the request of our users we've added the ability for customers to attach files to a return request. Generally this would be for a picture of the damaged product. AS WELL we've also added the ability for store owners to attach a file to an active return from their end. This is perfect for attaching Shipping labels!
The app has a language manager that allows you to control all the text customers see displayed on the front end on the returns manager. You can change the wording on any field, text header, buttons, title etc… You name it!
The app can notify you by email when a new return request has been submitted. This way you can stay on top of things without logging in all the time to check.
You can set the app up to send custom emails to a customer when their return is approved, denied, or when it has a status change. It handles a number of merge fields so you can customize the email with the things like First name, last name, product name, RA#, Order#, return type etc...
(You can also turn off any of the above email notifications if you like)
Statuses are the different stages that a return passes through. For example "Waiting for product", "Pending inspection", "Refund Issued", "Exchange Sent" etc... There's a handful that are pre-loaded in the app by default but it's 100% customizable so you can edit those or add new ones to make it work exactly the way you want! And as mentioned, each status can be set to send, or not send, an email update to the customer.
"Return Reasons" are what a customer selects as the reason they're returning an item. For example: "Damaged during shipping", "Wrong Size", "Wrong product" etc… There's a few that are built into the app by default but you can edit and customize those or add any more reasons you'd like to support.
Depending on the reason a customer selects as to why they're returning a product, you may want to pay, or you may want them to be responsible for the shipping. For example, if the wrong product was shipped you'll probably want to pay for the shipping. However, if they simply changed their mind and want to exchange the product for a different size you may want them to pay for the shipping.
For each "Return Reason" you create you can specify who is responsible for the shipping. Then if a customer selects a reason for which they are responsible for covering the shipping it will display your message for that, and the same thing the other way.
Every aspect of the returns manager (that the customer sees) is 100% customizable! We've built in some user friendly tools to edit basic things like backgrounds, borders, fonts, etc... but you can inject any custom css you want to give it a look all your own!
The returns manager is mobile friendly as well, so customers can manage their returns on any device :-)
The return manager can be embedded on any page in your store with a simple piece of code. You can customize the area above and below it on the page and as well you can enter html in various areas of the manager to help your customers or give special instructions.
Some of the features from the customers end are:
Still not sure? Head to our blog to find out how to use your eCommerce return policy to increase sales!
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