Customer Lifetime Value. RFM Segmentation. Free. For Now.

5.0 of 5 stars(5 reviews)

Customer Value Optimization

Grow your store by increasing Customer Lifetime Value, Customer Retention Rate, and NPS Score.

Automated RFM Segmentation

Automatically segment your customers based on their RFM scores & create personalized journeys via ads, emails & website personalization.

Improve product assortment

Find the best & the toxic products, with a low NPS score and before & after delivery, churning your customers, despite their high sales

About Reveal

REVEAL is a Customer Value Optimization Platform that helps Shopify Merchants monitor and nurture their customers. Tailor marketing actions based on the customers’ buying behavior. Understand how their services, products, locations, and brands are all connected.

Reveal only tracks what matters.

Being data-driven means focusing on the right data. Reveal helps companies understand their best and worst customers by automatically segmenting them using the RFM analysis. For each of these segments, Shopify Merchants can oversee and monitor:

  • NPS Score
  • CLTV (Customer Lifetime Value)
  • Cohort Analysis
  • Average Retention Rate

Top features

Ideal Customer Profile (ICP)

Reveal will analyze your current customer base and your customers buying behavior helping you define your Ideal Customer profile.

RFM Segmentation

RFM segmentation is a method to identify the most important type of customers by grouping them according scores to their Recency, Frequency & Monetary values.

Net Promoter Score Monitoring

For any customer-centric company, it’s vital to understand the feedback that their customers (old and new) regarding their shop or their products in the challenge to improve their customer loyalty.

Customer Value Optimization (CVO)

Customer Value is a key metric to measure the success of a growing company. By measuring Customer Value you can determine how long it takes to recover the investment in the acquisition of that customer. This metric will help you justify your Media Costs.

Cohort Analysis

Behavioral targeting will not only increase your sales, but will also help you build a community around your brand, and thus make your brand more loved. For e-commerce marketers, cohort analysis is a unique opportunity to find out which clients are the most valuable to their business.

Lifetime Value

Monitor Lifetime Value for average customers, and for each RFM group, historically

Integrates with

  • Sendgrid,
  • Omniconvert,
  • Google Analytics,
  • Klaviyo

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5.0 of 5 stars

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Most recent reviews


This will saves hours per month on constructing customer insight models and that's before the potential returns from focusing on the right customers, tackling products/brands that are pulling down NPS and such like. What cracks it though, is the passion with which the omniconvert team are clearly bringing to the table - they're all in! The next six months should be fun and rewarding!

Skratch Labs

This app is really exciting! The ability to segment your customers based on lifetime purchasing history and behavior is really useful. Additionally you not only have top level segments (ex. brand lover or Ex-lover) but you also have sub-segments that you can change and prioritize. This apps data is helping us segment and target via Klaviyo emails to re-engage purchases. Try it out!


This app is great for seeing the potential that your business has for returning customers. It helps a lot with segmenting audiences to understand your customers better. I was also very lucky to be able to talk to the head of product marketing, Juliana. She reached out for a call as soon as we installed the app and gave me some great insight into the business, not only that but she gave me some amazing ideas for what we can do to grow the business moving forward,

Overall I'm so happy to have downloaded this app,
Thank you so much to Juliana and the rest of the Reveal team,