Reveal: RFM Customer Tags

Reveal: RFM Customer Tags

by Omniconvert SRL

Increase Lifetime Value with customer analytics & segmentation

4.9 of 5 stars(20 reviews)

Customer Value Optimization

Grow your store by retaining more customers: monitor & improve the Customer Lifetime Value, Retention Rate, and Net Promoter Score

Actionable Customer Segments

Automatically segment customers by RFM (Recency, Frequency, Monetary Value) & create personalized journeys via ads, emails & on your website

Improve product assortment

Find the best & worst products that are churning your customers by monitoring NPS before & after delivery to find the expectation gap.

About Reveal: RFM Customer Tags

What's the use of acquiring customers that never come back?


REVEAL is a Customer Value Optimization and Analytics Platform that helps you understand and predict your customers' behavior to improve what matters most in eCommerce: Customer Lifetime Value (CLV). We make complex data easy to understand & visualize, reveal insights, and help you treat customers differently on every channel.

REVEAL is FREE to use until the end of 2020.


How REVEAL improves your CLV, Loyalty, and Retention

Better Targeting

REVEAL uses RFM(Recency, Frequency, Monetary Value) segmentation to tag your customers into insightful groups automatically: Soulmates, Don Juans, Flirting, About to Dump You, Break-ups a.o. Understand the state of the relationship with your customers and be relevant at any touchpoint in their journey. Drive more revenue, retain, and generate loyalty from your customers on autopilot!

Convert & maximize ROI

Orchestrate highly targeted campaigns via email and website through our integration with top email marketing and automation software like Klaviyo and Sendgrid. Push pre-built audience segments or create lookalike audiences on your Facebook page, Instagram, or email platform automatically. Or easily export feeds to your marketing channels of choice.


Reveal Highlights

Monitor and improve the following for each of your customer segments OR products, brands, or categories:

  • CLV or LTV - historical ***and predictive***

  • Revenue & Margin

  • NPS - Net Promoter Score

  • Chances to Place Next Order

  • Cohort Analysis

  • Customer Retention Rate

  • Buying Habits

  • Top Customers, Brands, Categories

  • Product Returns


Top features

Customer Value Optimization (CVO)

By measuring Customer Value, you can:

  • determine how important each customer segment is for your business

  • identify how much your customer acquisition cost should be.

REVEAL helps you monitor your Historical and Predictive Customer Lifetime Value and optimize it continuously by addressing your customer segments in a personalized way.

Treat your best customers better

Reveal will analyze your current customer base and your customers' behavior to help you define your Ideal Customer Profile. Find the Soulmates that bring you the most value, nurture them, and keep them coming back for more.

NPS Monitoring

With Reveal, you increase customer retention by monitoring the NPS before the delivery AND after the product/service delivery - that allows you to understand what makes customers come back.

Cohort Analysis

Find out which campaigns have brought the most loyal customers and must be repeated or improved. Monitor the 2nd-month stickiness rate to make more customers come back after each month.

Integrates with

  • Sendgrid,
  • Google Analytics,
  • Klaviyo,
  • Google Ads,
  • Facebook Ads,
  • Omniconvert Explore

Media gallery




4.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    95% of ratings are 5 stars
  • 4 of 5 stars
    5% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews


Highly recommended!

All the data included is really useful to understand your segments and take action. The RFM analysis is clear and easy to understand, on top of that the integration works perfectly and fast.

It's been a game changer to our company.

If you are into E-commerce and not conducting RFM analysis regularly, you are probably losing money and have no clue about it. Reveal is the solution that will take care of the analysis down to providing all the information for acting upon. Note that we were doing this analysis on our own, time to deliver, errors in the process and limited capacity to go through the results in detail we were considering stop doing at all. Luckily we discovered Reveal and it was like adding two analysts in our team. Twice as much lucky as we found out we were losing good business due to an easily solvable problem. ROI life/death. How much is that?

Ross & Snow

Highly recommended!
If you're looking for a better way to get a deeper dive into your store data including your customers, their segments, revenue channels, cohorts, and many other data, this is a wonderful app to do that. Teodor and the team developed a very comprehensive app that does it for you. You can book a demo with them to get a better understanding of the features and inside out of the app. Highly recommended!