Customer Lifetime Value. RFM Segmentation. Free. For Now.

4.9 of 5 stars(12 reviews)

Improve product assortment

Monitor the NPS before & after delivery to find the expectation gap, and the best & worst products that are churning your customers.

Automated RFM Segmentation

Automatically segment your customers based on their RFM scores & create personalized journeys via ads, emails & website personalization.

Customer Value Optimization

Grow your store by retaining more customers: monitor & improve the Customer Lifetime Value, Customer Retention Rate, and Net Promoter Score.

About Reveal

What's the use of acquiring customers that never come back?

REVEAL is a Customer Value Optimization Platform that helps Shopify merchants to understand the customer behavior, by doing RFM segmentation and improve what matters:

Understand how your services, products, locations, and brands are all connected.

Reveal only tracks what matters:

Being data-driven means focusing on the right data. Reveal helps companies understand their best and worst customers by automatically segmenting them using the RFM analysis. For each of these segments, Shopify Merchants can oversee and monitor:

  • NPS Score
  • CLTV (Customer Lifetime Value)
  • Cohort Analysis
  • Customer Retention Rate

Top features

Ideal Customer Profile (ICP)

Reveal will analyze your current customer base and your customers' behavior to help you define your Ideal Customer Profile.

RFM Segmentation

RFM segmentation is a method to identify the most important type of customers by grouping them according to their Recency, Frequency & Monetary scores:

Net Promoter Score Monitoring

For any customer-centric company, it’s vital to understand the feedback that their customers (old and new) regarding their shop or their products in the challenge to improve their customer loyalty. With Reveal, you increase customer retention by monitoring the NPS before the delivery AND after the delivery - that allows you to understand what makes customers come back.

Customer Value Optimization (CVO)

Customer Lifetime Value is the North Star metric to measure the success of any company. By measuring Customer Value you can determine how long it takes to recover the investment in the acquisition of that customer. This metric will help you understand what is the customer acquisition cost that you afford to pay.

Cohort Analysis

For e-commerce marketers, cohort analysis is a unique opportunity to find out which campaigns have brought the most loyal customers and must be repeated or improved. Monitor the 2nd-month stickiness rate to see how many customers are coming back after each month

Lifetime Value

Monitor CLV (or LTV)- customer lifetime value for average customers, and for each RFM group. With Reveal, you can monitor the predictive CLV, and also the historical CLV.

Integrates with

  • Sendgrid,
  • Omniconvert,
  • Google Analytics,
  • Klaviyo

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4.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    92% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews


We just installed this app and on-boarding process is simply awesome. Reveal team including founder of Omniconvert is personally involved in post installation process. We'll rate it a 4 on 5 as we still to fully reap benefits of this tool. This is definitely a great app if you're looking to expand your repeat purchases and customer life time value.

App so far seems to be bug-free and safe to install.

Look forward to revising this rating once we've experienced full potential

Heineken BLADE webshop

We use this app with Shopify and Klaviyo to get a better understanding of our customer and various customer groups. The app integrated very nice with Shopify and Klaviyo. The onboarding is also top notch! Highly recommended.

Best Nest Wellness

I am new to the app but Reveal appears to aggregate a wealth of useful data to better understand your customer lifetime value and segment your customers from least to most loyal. This should allow you to double-down on efforts to find new customers who match your most loyal ones and to fix holes in your customer experience to improve retention. The founders of Omniconvert have a wealth of experience and insight, as well as a suite of products that appear to work together to improve messaging and customer experience from a data-driven perspective.