Customer Lifetime Value. RFM Segmentation. Free. For Now.

5.0 of 5 stars(8 reviews)

Customer Value Optimization

Grow your store by increasing Customer Lifetime Value, Customer Retention Rate, and NPS Score.

Automated RFM Segmentation

Automatically segment your customers based on their RFM scores & create personalized journeys via ads, emails & website personalization.

Improve product assortment

Find the best & the toxic products, with a low NPS score and before & after delivery, churning your customers, despite their high sales

About Reveal

REVEAL is a Customer Value Optimization Platform that helps Shopify Merchants monitor and nurture their customers. Tailor marketing actions based on the customers’ buying behavior. Understand how their services, products, locations, and brands are all connected.

Reveal only tracks what matters.

Being data-driven means focusing on the right data. Reveal helps companies understand their best and worst customers by automatically segmenting them using the RFM analysis. For each of these segments, Shopify Merchants can oversee and monitor:

  • NPS Score
  • CLTV (Customer Lifetime Value)
  • Cohort Analysis
  • Average Retention Rate

Top features

Ideal Customer Profile (ICP)

Reveal will analyze your current customer base and your customers buying behavior helping you define your Ideal Customer profile.

RFM Segmentation

RFM segmentation is a method to identify the most important type of customers by grouping them according scores to their Recency, Frequency & Monetary values.

Net Promoter Score Monitoring

For any customer-centric company, it’s vital to understand the feedback that their customers (old and new) regarding their shop or their products in the challenge to improve their customer loyalty.

Customer Value Optimization (CVO)

Customer Value is a key metric to measure the success of a growing company. By measuring Customer Value you can determine how long it takes to recover the investment in the acquisition of that customer. This metric will help you justify your Media Costs.

Cohort Analysis

Behavioral targeting will not only increase your sales, but will also help you build a community around your brand, and thus make your brand more loved. For e-commerce marketers, cohort analysis is a unique opportunity to find out which clients are the most valuable to their business.

Lifetime Value

Monitor Lifetime Value for average customers, and for each RFM group, historically

Integrates with

  • Sendgrid,
  • Omniconvert,
  • Google Analytics,
  • Klaviyo

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5.0 of 5 stars

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Most recent reviews


Reveal is amazing! We've been looking for a decent solution to help us with Customer Retention and came across Reveal. It provides a data driven and easy to setup way to do retention. The product is outstanding and the team is top notch!


Reveal is an amazing app. The consumer insights are really valuable and it's information that would take me hours to pull from many different sources in one single dashboard! I highly recommend it!


Amazing app! So many valuable customer insights, and an incredibly supportive team. No one other app I've tried gives you both granular and high level customer insights.