ROOTIP: Stories & Transparency

Most businesses struggle to clearly tell the story of their products. Rootip enables easy and engaging product storytelling so that businesses can grow and develop products that customers love.

Rootip Shopify app enables you to easily export your products' information to Rootip platform in order to attach and manage their supply chain stories. Once you have curated your product story cards, you could use the Theme Editor to add your product stories to all product pages in your store.

Please note that you must have an account on Rootip platform in order to export your products to Rootip.

Rootip Features

Story Cards:

• 20 chapters from “People” and “Materials” to “Social & Environmental Impact” and “UN Sustainable Development Goals”
• Highly customised story cards including video and location
• 200 predefined story cards to choose from
• Easy evidence presentation to back claims
• Real-time analytics to gauge story impact

Map:

• Automated value chain visualisation
• Interactive map enabling customers to explore the value chain
• Various data layers presentation
• Different supplier tiers connections
• Easy customisation
• Level of transparency decided by clients to protect core business info

Transparency Tracker:

• Visualising in what dimensions a business is being transparent and where it could improve
• Rootip’s proprietary algorithm analysing the data provided
• Rootip Transparency Score presenting the degree of transparency
• Rootip Transparency Rating based on market benchmarking
• Unlike incumbent certifications, Rootip rating is automated and dynamic which means could change if a business doesn’t keep up with the rest of the market