We have used this app for about one month and maybe 800 customers have purchased it. The process for the customer to request a replacement and reorder is not easy like their sales team have suggested. A customer will almost always get frustrated and require support from the brand.
Maybe 20 customers have requested a claim and as of now only one has been approved. We have had to mitigate for these which is fine but really defeats the purpose of this app.
Lastly, the support is not quality as you need to submit email tickets and responses take long which frustrates a customer further.
I would recommend that someone should just consider adding a product themselves as insurance and test for a month to see if you even need a service like this. But, if you do need this consider another service as they dont follow through on their marketing claims.
Brooklyn Slate Company
Initial experience was great! The service was exceptional and helped us tremendously through the 2019 Holiday season. Our connection broke sometime in early 2020 and we didn't notice until May (we didn't have any shipping issues). I was surprised no one from Route reached out to us regarding the disconnect from our website. We recently had our first claim in months and it has been a nightmare. ZERO communication from Route. The dashboard doesn't work (well, maybe if you let it load for 15 MINUTES!). Hearing back from customer service took almost a full week.
A company that will pay for all your customers' lost, stolen and damaged packages at no cost to you? If it sounds too good to be true, it might be. Over six weeks, Route paid five claims for lost and stolen packages. But our first damage claim—and more importantly, the company's handling of it—caused us to deactivate the app.
We sell luxury baby gear, so the safety and integrity of our products is of the utmost importance. A customer contacted Route when her $1,400 product arrived with a 3-foot gash and numerous holes in the box, which resulted in scratches and dents. Route tersely informed her that she was not eligible for a replacement or refund because the damages were "only cosmetic," not functional. Route instead offered a $150 refund, which would not come close to covering the cost of replacement parts. The customer was outraged and is planning to file a chargeback against us, which would quickly erase the financial gains we made with Route.
Route's website makes no mention to customers or retailers that claims may be only partially covered. Prior to implementation, the sales rep assured us repeatedly that Route does not meddle in the details of claims—he said their goal is to make these claims easy for both us and the customer. In reality, they are asking customers to file police reports for any lost item over $100, and their team is arguing with customers about the value of damaged products. Plus, our account manager on multiple occasions threatened to raise our rate from 1% to 3% because we had five claims in six weeks. Route will work for you some of the time or hopefully, even most of the time. But for us, the benefits did not outweigh the risk to our customer satisfaction and company reputation.
Great idea and eventually will very likely be good. In the current version, it caused more problems than it solved. EDIT: I'm still using the app with the hope it works better in the future, it's a great idea.
The integration is done by adding a product to your inventory, which they don't tell you. This means that any dynamic product display could potentially show the the insurance product. We immediately saw it in our dynamic ads, recommended product widgets, also bought widgets, new products, trending products, and in our automated emails. There are some workarounds for parts of this, but not all.
The one claim we had failed because the customer contacted us first and needed immediate help.
The new widget is defaulted to "on" so it's automatically added to the customers bill unless they turn it off. After a few customer complaints about this, we had to disable the app. (There isn't actually a way to disable the app, I added css display: none and put the product out of stock) - EDIT: They fixed the widget so it no longer defaults to the on position.
Support is slow to respond and does not do much to actually solve problems. For an app that would ideally lead the way for our customer support, this was a bad sign. User experience and ultimately reviews mean everything to our business, so is just isn't worth the risk for us. EDIT: Communication has improved and we're working together to address all of my concerns.