Route ‑ Shipping Protection

Route ‑ Shipping Protection

by RouteApp LLC

One-Click Shipping Protection

4.3 of 5 stars(149 reviews)

Cover Shipping Losses

Route protects your store and your customers while covering losses, keeping more revenue in your pocket.

Conversion Lift

Cart abandonment with new customers can be due to lack of trust. Route can increase conversion of these customers.

Improve Customer Experience

You don't lose money on refunds because we cover the cost. And we create an easy way for you to sell the same item again.

About Route ‑ Shipping Protection

Why You Will Love Route

It's Free! As a merchant, you will never pay for Route.

Route will cover the cost of all lost, stolen or broken items that have been insured by the consumer, which means you can keep more of your revenue!

Route increases customer confidence at a pivotal point in the purchase process, resulting in site conversion increase.

Shoppers can buy with confidence knowing their purchase is guaranteed. Route reinforces trust in your brand and aids in purchasing decisions at the checkout page.

  • Allow your customers to insure their shipments in one-click
  • Increase conversion, customer loyalty, and lifetime value
  • Increase trust by guaranteeing shipment or money back at no cost to you

What is Route?

Route is a free plug-and-play shipping insurance app for Shopify merchants.

We make it easy for your customers to purchase shipping insurance on their order for a fraction of the cost of the cart value.

As a business, you no longer have to worry about refunding orders which aren’t delivered for customers who choose to insure their order through Route.

Simply click “Add App” to sign up for the service. No coding is needed and setting up Route takes minutes.

How does it work?

After signing up with Route, you can either choose to have us install the code for you for free or someone on your team with very limited development experience can do this easily.

As part of the checkout process, customers can select Route to secure their order in one-click.

Customers receive a confirmation email from Route that they are protected and gives them a link to file claims.

If for whatever reason the order does not reach the customer, your product gets damaged before arriving at the customer or gets stolen from their porch, the customer can claim a refund from Route.

How do I get started?

To get started, click the button labeled “Add App”. If you’re logged into Shopify you’ll be asked to authorize the connection between your store and Route. This allows us to install our widget on your cart page.


  1. How does Route calculate how much to charge customers? The amount we charge is calculated using a number of variables from type of product to the past history of similar businesses. Customers typically pay around one percent of the cart value.

  2. Who is underwriting Route? Route is backed by the Lloyds of London group.

  3. How long does it take Route to process claims? We respond to claims within 24 hours and do our best to process/payout claims within 5 days.

  4. Is there a contract, or can I uninstall at any time? You can uninstall Route at any time. If you do wish to uninstall Route, you can do so by clicking the delete button within your apps section, you will also need to unpublish/delete the Route product as well from your store.

See the app in action

Explore how the app works in an example store.

View example store

Media gallery




4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    79% of ratings are 5 stars
  • 4 of 5 stars
    7% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    11% of ratings are 1 stars

Most recent reviews

SUVA Beauty

We have used this app for about one month and maybe 800 customers have purchased it. The process for the customer to request a replacement and reorder is not easy like their sales team have suggested. A customer will almost always get frustrated and require support from the brand.

Maybe 20 customers have requested a claim and as of now only one has been approved. We have had to mitigate for these which is fine but really defeats the purpose of this app.

Lastly, the support is not quality as you need to submit email tickets and responses take long which frustrates a customer further.

I would recommend that someone should just consider adding a product themselves as insurance and test for a month to see if you even need a service like this. But, if you do need this consider another service as they dont follow through on their marketing claims.

Blaze DVDs

App was great at the beginning as it solves the issue of items being stolen or lost and doesn't cost you anything. However it has become more and more difficult for customers to file claims or even get a response so I reached out for a customer... and waited... and waited... 8 days later they closed the request.... without responding to it!!!! Will be deleting the app and offering my customers shipping insurance a different way from now on.

Route made over $5,000 through my customers over the last 6 months (on top of anything they had to reimburse) but today I deleted the app. Guess 10k a year isn't important enough for them to answer their emails.


Great idea, but the execution is not smooth enough. Having a separate email to the client is clunky, needs to be integrated into the Shipping Confirmation Email within Shopify. We still field all the emails/questions from clients regarding their shipment. No benefit gained with this product installed.
I've also reached out to support and not heard anything back for over 48 hours. That response time is ridiculous for a company in this space as I can only assume our customers will also experience delays when they engage Route.