Route ‑ Protection & Tracking

All About Route

Route offers a revolutionary platform that helps merchants reinvent their post-purchase experience. With Route, Shopify merchants can increase customer lifetime value, decrease operational costs, and differentiate their brand by offering customers:

• Package tracking built for the needs of modern consumers
• Order protection against loss, theft, or damage
• Genuine customer engagement from purchase to delivery
• A commitment to sustainability with carbon-neutrality on every order

Benefits of Route

Route transforms the post-purchase journey from an undervalued afterthought into a loyalty-generating customer experience. By adding Route’s post-purchase solutions to the customer experience, online merchants:

• Take control of the brand experience from checkout to delivery
• Increase conversion, loyalty, and customer retention
• Reduce support costs, claims resolution time, and frustration
• Give customers confidence and peace of mind at checkout
• Get valuable insights into claims filed by customers
• Protect the planet

How Package Tracking Works

When Route is installed, package tracking is automatically implemented. Instantly bring tracking to life with beautiful, immersive web and mobile experiences for any shoppers who use the Route app, even if they didn’t add protection to their order.

Merchants can customize their unique brand profile and add branded content to shipping notifications. Increase customer engagement, meet customer expectations, and keep shoppers informed as their purchases go from fulfillment to doorstep.

How Green Package Protection Works

Once Route is installed on your store, customers will be able to add Green Package Protection against loss, theft, and damage right on the checkout page.

Route then calculates the carbon emissions created in transit and offsets them to provide a carbon neutral shipping experience.

Protection is free for merchants and costs customers up to 2% of their cart total (with a minimum of $.98) when they opt in.

Should an issue arise, customers can quickly file claims through a link sent via email or directly in the Route app. Once a claim is submitted, Route jumps into action. Based on the merchant’s preference, Route will either refund the purchase or reorder the same products for the customers—ultimately creating a second sale for the merchant.

Customer claims are swiftly resolved while merchants save time and retain more revenue.

Ready for Route? Add Route in Minutes

To add Route to your store, simply click the “Add app” button. Next, authorize the connection between your store and Route. This allows us to install the Route widget on your cart page, giving you immediate access to tracking and green package protection.