Route ‑ Protection & Tracking

Route ‑ Protection & Tracking

by RouteApp LLC

Fuel Growth with Order Protection, Package Tracking & More

3.9 of 5 stars(223 reviews)

Modern Package Tracking

Build trust and loyalty with Visual Tracking™ that shows shoppers where packages are in real time for the ultimate transparency.

Premium Order Protection

Reduce loss, boost your bottom line, and increase customer loyalty with best-in-class order protection.

Intuitive Engagement Tools

Encourage additional purchases by engaging your customers when buying intent is the highest.

About Route ‑ Protection & Tracking

All About Route

Route offers a connected suite of post-purchase solutions for online retailers. With Route, Shopify merchants can optimize their post-purchase experience, increase customer lifetime value, and differentiate their brand by offering customers:

  • Package tracking built for the needs of modern consumers.
  • Order protection against loss, theft, or damage.
  • Genuine customer engagement from purchase to delivery.

With these solutions, Route transforms the post-purchase journey from an undervalued afterthought into a loyalty-generating customer experience.

Benefits of Route

Don’t leave the last mile of your customer experience to chance in the hands of third-party carriers. By adding Route’s post-purchase solutions to the customer experience, online merchants:

  • Take control of the brand experience from checkout to delivery.
  • Increase conversion, loyalty, and customer retention.
  • Reduce support costs, claims resolution time, and frustration.
  • Give customers confidence and peace of mind at checkout.
  • Get valuable insights into claims filed by customers.

How Package Tracking Works

When Route is installed, Track is implemented automatically for free. Your store will instantly have the ability to bring package tracking to life with immersive web and mobile experiences for customers who use the Route app, even if they didn’t purchase protection.

With Track, merchants can customize their unique brand profile and add branded content to shipping notifications (coming soon!). It’s a direct path to increase customer engagement, meet modern expectations, and keep shoppers informed as their purchases go from warehouse to doorstep.

How Package Protection Works

Once Route is installed on your store, customers will be able to add package protection against loss, theft, and damage right on the checkout page.

Protection is free for merchants and costs customers up to 2% of their cart total (with a minimum of $.98) when they opt in.

Should an issue arise, customers can quickly file claims through a link sent via email or directly in the Route app. Once a claim is submitted, Route jumps into action. Based on the merchant’s preference, Route will either refund the purchase or reorder the same products for the customers—ultimately creating a second sale for the merchant.

Customer claims are swiftly resolved while merchants save time and retain more revenue.

Ready to Download? Add Route in Minutes

To add Route to your store, simply click the “Add app” button. Next, authorize the connection between your store and Route. This allows us to install the Route widget on your cart page, giving you immediate access to Protect and Track.

Adding Route to your store doesn’t require any coding knowledge. You can be up and running in minutes!

See the app in action

Explore how the app works in an example store.

View example store

Media gallery




3.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    72% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    16% of ratings are 1 stars

Most recent reviews

HNINA Gourmet

The best part of it is peace of mind, no longer worrying about having to cover the cost of lost and damaged packages. Admittedly, we have not had any claims in quite a while but, when we did, the experience was good and the account executive streamlined the claims and overrode a rejection.

Developer reply

July 23, 2021


Thank you for writing this wonderful review! We're happy thrilled to hear you have a good experience using Route! Route prides itself on offering great peace of mind for merchants and their customers through our package protection and world-class customer service! We feel very fortunate to partner!

Should you run into any future questions, please feel free to reach out to our team at: and we'd be happy to help!

Have a great day,
Bianca, Customer Service


Amazingly useful app, no more are the days of sitting on hold with USPS, hunting down packages, sending customers through the wringer with some of these pesky shipping companies, and dare I say the end of friendly fraud! They're very easy to get into contact with, ask questions, get things done, and they make it so easy to send our customers directly to them! Our rep, Aaron is very prompt and incredibly helpful. I would recommend this company to anyone using a Shopify store, especially if you have issues with shipping, packages being lost, etc. Thanks Route!!

Developer reply

July 23, 2021


Thank you for taking the time to write this lovely review! We're happy to hear your questions are being in a prompt manner and I’m thrilled to hear how helpful your account executive was.

We feel very lucky to partner with you and want to ensure we continue to help your mission for inclusive and meaningful products.

If you run into any future questions, please feel free to reach out to your CSM directly, or our team at: We'd love to assist however possible.

Have a great day,
Bianca, Customer Service


I was having trouble with my Checkout button disappearing. I have reached out to support and was advised that this is not a Route issue. When I don't have Route installed everything works fine. This issue is caused by the Route code being placed in the wrong spot. I had to do the coding myself due to no response to an email that was sent to Chris. Route is refusing to help and advised to me to locate a web designer. I am forced to delete the app due to no assistance with the incorrect coding

Developer reply

July 23, 2021

Hi there,

This is an uncommon issue, so thank you for bringing this to our attention! At Route, we pride ourselves on offering world-class customer service, and we'd like to dig into why the installation was a subpar experience. We’d like to take a closer look and help with any questions that come up while adding Route to your site. You can contact us at and we'd love to help any way we can! 

Have a great day,
Bianca, Customer Service