Modern Package Tracking
Build trust and loyalty with Visual Tracking™ that shows shoppers where packages are in real time for the ultimate transparency.
Premium Order Protection
Reduce loss, boost your bottom line, and increase customer loyalty with best-in-class order protection.
Intuitive Engagement Tools
Encourage additional purchases by engaging your customers when buying intent is the highest.
About Route ‑ Protection & Tracking
All About Route
Route offers a connected suite of post-purchase solutions for online retailers. With Route, Shopify merchants can optimize their post-purchase experience, increase customer lifetime value, and differentiate their brand by offering customers:
- Package tracking built for the needs of modern consumers.
- Order protection against loss, theft, or damage.
- Genuine customer engagement from purchase to delivery.
With these solutions, Route transforms the post-purchase journey from an undervalued afterthought into a loyalty-generating customer experience.
Benefits of Route
Don’t leave the last mile of your customer experience to chance in the hands of third-party carriers. By adding Route’s post-purchase solutions to the customer experience, online merchants:
- Take control of the brand experience from checkout to delivery.
- Increase conversion, loyalty, and customer retention.
- Reduce support costs, claims resolution time, and frustration.
- Give customers confidence and peace of mind at checkout.
- Get valuable insights into claims filed by customers.
How Package Tracking Works
When Route is installed, Track is implemented automatically for free. Your store will instantly have the ability to bring package tracking to life with immersive web and mobile experiences for customers who use the Route app, even if they didn’t purchase protection.
With Track, merchants can customize their unique brand profile and add branded content to shipping notifications (coming soon!). It’s a direct path to increase customer engagement, meet modern expectations, and keep shoppers informed as their purchases go from warehouse to doorstep.
How Package Protection Works
Once Route is installed on your store, customers will be able to add package protection against loss, theft, and damage right on the checkout page.
Protection is free for merchants and costs customers up to 2% of their cart total (with a minimum of $.98) when they opt in.
Should an issue arise, customers can quickly file claims through a link sent via email or directly in the Route app. Once a claim is submitted, Route jumps into action. Based on the merchant’s preference, Route will either refund the purchase or reorder the same products for the customers—ultimately creating a second sale for the merchant.
Customer claims are swiftly resolved while merchants save time and retain more revenue.
Ready to Download? Add Route in Minutes
To add Route to your store, simply click the “Add app” button. Next, authorize the connection between your store and Route. This allows us to install the Route widget on your cart page, giving you immediate access to Protect and Track.
Adding Route to your store doesn’t require any coding knowledge. You can be up and running in minutes!
See the app in action
Explore how the app works in an example store.View example store
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
Recycled Karma Brands
You NEED Route for your store. I love how easy it is to make a claim. I also love the peace of mind when a customer sends me an angry email about how their order is lost, and I can say, "Its ok, your package is insured". It saves me soooo much time!
Route's interface is super easy to navigate, user-friendly, and adding your branded content is effortless. Route thought of everything when it comes to clearly communicating with your customers. Reporting and resolving issues is seamless and has added another layer of customer support for our service team.
Sparkle In Pink
Route has been amazing and is constantly innovating and improving their product offering. We've recently started using the beta for the Klaviyo post purchase flow integrations, and it's been great! Looking forward to seeing what else Route comes out with in the future! Our customer support team has thanked me for getting this service installed for them as well, it has taken a load off of their shoulders as well.