It's much more expensive than other feed apps out there. When you spend $500 on ad spent they are going to charge you $50 which is 10% of your spend.
They have a free version, but it does not work with apparel because you can't enter in required fields for apparel without upgrading to a $20 version.
The free version also does not support modifying titles and descriptions to be different than what you have on the store, which is what is needed in most cases when using google shopping.
I found the setup to be pretty easy.
Hi Imagery Socks!
Thank you very much for reviewing our app. We always appreciate honest feedback.
While the Feed Tool and Campaign Manager features are separate (one not necessarily requiring the other), we do understand how this may have seemed confusing based on the plan tiers.
The Feed Tool is, out of the box, free for up to 10K SKUs - $20/month nets you up to 100K SKUs and the added benefit of the Advanced Modify add-on which on its own is $20/month.
Campaign Manager access is free when you spend up to $500/mo on your ads. The next tier is $50/month for up to $1000/mo in spend. Again, this is totally optional and you wouldn't ever incur additional costs if you were to opt out of these features.
We'd be happy to show you ways to use our app and other free tools to achieve the results you want - in most cases we find that even other apps are at least comparable or even more expensive relative to what our app provides.