I am delighted with Segments. It gives great guidance on cohorts, next purchase and customer journey. It is a time saver too, boiling the stats down to actionable next steps and letting me get to work marketing to customers.
Sol de Janeiro
We originally installed Segments to have access to better customer and product data which helped inform business decisions. We were happy with the mid-tier analytics we had access to. We realized our business needed even deeper insights and decided to upgrade our Segments account to the Enterprise level which gives us access to the team behind Segments to act as our data analysts. We've worked on countless projects with the team and have received reports and recommendations around specific business cases that have changed how we're thinking about product assortment and customizing our marketing strategy based on insights.
After looking and trying many different customer analytics/customer loyalty apps for both insights and syncing to Klaviyo, this one is the best we've found. The analytics , UX, and design of how data is presented is very intuitive and questions we had our customers were answered in one of the many different tabs. The ability to sync to our marketing stack incl FB and Klaviyo is very helpful. Don't think we'll need a data team for a while as this will take us far.
I've only been using this app for about a week. I encourage you to install it for at least 1 month to gain the insights. I have been able to redirect our email flows and other teams with the easy to view information. It wasn't that we couldn't parse this ourselves, but it is saving us money by doing it quickly and presenting is better.
Thank you for the kind words. More features to come.. hopefully will keep you around for much longer than 1 month!
Roma Designer Jewelry
Segments is the best app discovery for our business in ages! All of the data I want and need broken down into intelligible and actionable bite-sized pieces!
Segments has been the single greatest unlock in our business intelligence stack. This app streamlines your data with enterprise-level segmentation and provides thoughtful analysis and tactics to improve your marketing programs. Highly recommend for merchants of any size
A great app! Helped us to reduce churn rate and to increase personalisation. Product analytics is good for inventory planning. The best thing is it's price because similar solutions of segmentation are quite expensive. Support is instant too.
Segment is a game-changer for us. We're able to gain a birds-eye view on all of our cohorts--thanks to Segment's ability to blend data from order, product, and customer tables altogether. Easy navigation, actionable. Highly recommend
The Cereal School
Segments is a must-have app for better understanding your customers. Love the Klaviyo integration. Great support from John and the team as well!
Highly recommend - we’ve tried several different analytical apps - this is the first one that gives you recap flexibility to break down the customer and product data into the segments we need to target. With the capability to feed into klaviyo and Facebook this is a powerful tool.