Actionable insights & reports
Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.
1-click customer segmentation
Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.
Sync across marketing channels
Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.
À propos de Segments Analytics
Powerful marketing analytics & automation. In today's hyper-competitive marketplace, generic metrics and email blasts are no longer sufficient. Segments is built by former data scientists from Linkedin to give you analytical powers without the price tag, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.
Stores with the most success on Segments have:
- 100+ orders per month
- 10,000+ total customers
- 50+ product SKUs
- 6+ months of order history
Automated customer segments
- Most likely to purchase
- Most likely to churn (lapse)
- Lifecycle stage: Active, At risk, Churned
- Buyer stage: One timers, Repeats, Loyals
- High spenders (whales)
- At risk high value
- Churned high value
- Discount buyers
- Active subscribers
- Wholesale customers
- + Custom segments created with attribute, product, tags, and demographic filters
Metrics & KPIs per segment
- Customer lifetime value (CLV or LTV)
- Average order value (AOV)
- Average revenue per user (ARPU)
- Repeat customers rate
- Customers moving through Lifecycle x Buyer stages
- Monthly customer cohorts — ARPU, repeat rate, Churn
- Average time to first purchase and between purchases
- Order timing for 1st, 2nd, 3rd+ through lifecycle
- Email campaign open rate, click rate, conversions, and revenue within 7 days and 30 days
- Hot and cold trending products & product variants
- First purchase product cohort —ARPU, repeat rate, AOV, CLV
- Cross-sell product combos
Additional benefits and features:
- Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
- Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
- Map the customer journey for different segments and buyer types to understand timing, products, and device usage
- Integrate with email service providers (Klaviyo, Mailchimp, ActiveCampaign, Bronto) to show campaign performance including open and click rates
- Report on funnel analytics across acquisition, activation, retention, and churn
- Export to Facebook custom audience with CLV for easy lookalike campaigns
- Save $$$ on email by suppressing low value and inactive user profiles
- Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, OrderMetrics, Littledata
Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.
- Facebook Audience,
Tarifs Essai gratuit de 14 jours
Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.
$79 par mois
Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment
$239 par mois
Everything in Small Business + more historical data, more exports limit, and product analytics
* Tous les frais sont facturés en USD. Les frais récurrents, y compris les frais mensuels ou les frais d'utilisation, sont facturés tous les 30 jours.
Avis les plus récents
Amazing app for shopify. Breaks down the data on a very easy way to consume. John, the founder of Segments does an amazing job with his team, delivering a great experience for the clients. I only have great things to say about Segments...
Réponse du développeur
Thanks so much for the glowing review!
I used the app help me segmentize my database and then create marketing email campaigns based on the clients profiles. The app is so good to understand better what our clients bought together in oder for us to do effective cross sell and product offers.
Ippodo Tea USA & Canada
Great app that makes it easier to segment things, something we're getting into more in-depth lately. The team is very responsive and the future of this app looks very promising. Glad to be part of it!