Segments Analytics

Segments Analytics

by Tresl Inc.

Increase repeat revenue with prebuilt segmentation & insights

5.0 of 5 stars(37 reviews)

Actionable insights & reports

Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.

1-click customer segmentation

Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.

Sync across marketing channels

Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.


About Segments Analytics

Powerful marketing analytics & automation. In today's hyper-competitive marketplace, generic metrics and email blasts are no longer sufficient. Segments is built by former data scientists from Linkedin to give you analytical powers without the price tag, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.

Stores with the most success on Segments have:

  • 100+ orders per month
  • 10,000+ total customers
  • 50+ product SKUs
  • 6+ months of order history

Automated customer segments

  • Most likely to purchase
  • Most likely to churn (lapse)
  • Lifecycle stage: Active, At risk, Churned
  • Buyer stage: One timers, Repeats, Loyals
  • High spenders (whales)
  • At risk high value
  • Churned high value
  • Discount buyers
  • Active subscribers
  • Wholesale customers
  • + Custom segments created with attribute, product, tags, and demographic filters

Metrics & KPIs per segment

  • Customer lifetime value (CLV or LTV)
  • Average order value (AOV)
  • Average revenue per user (ARPU)
  • Frequency
  • Repeat customers rate

Advanced insights

  • Customers moving through Lifecycle x Buyer stages
  • Monthly customer cohorts — ARPU, repeat rate, Churn
  • Average time to first purchase and between purchases
  • Order timing for 1st, 2nd, 3rd+ through lifecycle
  • Email campaign open rate, click rate, conversions, and revenue within 7 days and 30 days
  • Hot and cold trending products & product variants
  • First purchase product cohort —ARPU, repeat rate, AOV, CLV
  • Cross-sell product combos

Additional benefits and features:

  • Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
  • Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
  • Map the customer journey for different segments and buyer types to understand timing, products, and device usage
  • Integrate with email service providers (Klaviyo, Mailchimp, ActiveCampaign, Bronto) to show campaign performance including open and click rates
  • Report on funnel analytics across acquisition, activation, retention, and churn
  • Export to Facebook custom audience with CLV for easy lookalike campaigns
  • Save $$$ on email by suppressing low value and inactive user profiles
  • Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, OrderMetrics, Littledata

Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.

Integrates with

  • Klaviyo,
  • Mailchimp,
  • Facebook Audience,
  • ReCharge,
  • ActiveCampaign,
  • Bronto

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Support

Pricing 14-day free trial

See all pricing options

Free Forever

Free to install

Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.

  • 30 days of data analysis
  • 50 customers per export
  • 30+ metrics including AOV, CLV
  • Executive Summary
  • Basic analytics

Small Business

$79/month

Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment

  • Everything in Free +
  • 1 year of data analysis
  • 5,000 customers per export
  • 2 staff accounts
  • Automated segments
  • Customer filtering & analytics

Growth

$239/month

Everything in Small Business + more historical data, more exports limit, and product analytics

  • 2 years of data analysis
  • 25,000 customers per export
  • 5 staff accounts
  • Automated segments
  • Customer filtering & analytics
  • Product analytics

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

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Most recent reviews

gray

It's very useful because it is easy to get data that we have to assign a data scientist to make it usually. And customer support are very awesome. I ask request so many times, then they response very quick and kind.
If you want to growth your business by your data, I highly recommend this app. I request more app that can integrate.

Developer reply

May 26, 2021

Thank you so much! Glad we could help, and we are happy to be your data scientist :D

Dynamic Striking

Amazing app for shopify. Breaks down the data on a very easy way to consume. John, the founder of Segments does an amazing job with his team, delivering a great experience for the clients. I only have great things to say about Segments...

Developer reply

May 6, 2021

Thanks so much for the glowing review!

Holidermie

I used the app help me segmentize my database and then create marketing email campaigns based on the clients profiles. The app is so good to understand better what our clients bought together in oder for us to do effective cross sell and product offers.