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Segments Analytics

Increase repeat revenue with prebuilt segmentation & insights

From $79/month. 14-day free trial. Additional charges may apply.

App highlights

  • Speed tested: no impact to your online store

Key values section

Actionable insights & reports

Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.

1-click customer segmentation

Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.

Sync across marketing channels

Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.

App details

Segments Analytics

Segments Analytics

Shopify Plus Certified App Partner. 2x Staff Picks. Trusted by 1800+ stores, including ILIA Beauty, True Botanicals, Sol De Janeiro, Milk Bar, JSHealth, Nick's, Meshki, BJJ Fanatics, and many more.

"After looking and trying many different customer analytics apps, this one is the best we've found. The analytics, UX, and design is very intuitive. The ability to sync to our marketing stack including FB and Klaviyo is very helpful Don't think we'll need a data team for a while." —Albert Chong, Vice President, Digital Marketing, ILIA Beauty

We make data more human.

Built exclusively for Shopify, Segments provides analytics and customer segmentation for Shopify and Shopify Plus brands to easily set up segmented marketing campaigns across email, Facebook, and Google. We’re data scientists at heart that help stores leverage their 1st-party data to find opportunities like product journeys, buying cycles, and other customer behaviors for use in automated campaigns. Customers love us for our intuitive analytics and 1-click integration with marketing channels.

How our customers benefit from Segments:

  • Increase repeat purchase by up to 60%
  • Boost CTR with segmented campaigns and increase email revenue
  • 2x your at-risk recovery rate with precisely timed flows
  • Saving weeks of manual work by directly leveraging segmentation strategy built with machine learning
  • Excellent customer support by trusted data experts
  • Integrate with your top marketing channels

Key features and benefits

  • Plug & play 30+ segmentation strategies to marketing channels
  • Integrates with Klaviyo, Omnisend, Active Campaign, Facebook, Google, PostScript, Drip, Mailchimp, Recharge
  • Insights to drive repeat purchase with repurchase timing, next purchase mapping by gateway products, cross-sell and replenishment cycles
  • Customer cohort to understand how new customers progress following 30/60/90 days up to 2 years after their purchase across revenue, repeat rate, and churn
  • Track performance using our 1-page executive summary with KPIs such as new vs. repeat revenue, profit margin, AOV, ARPU, Avg. number of orders (ANO)
  • Leverage 1st party data segments to build winning lookalike audiences and custom audiences with Facebook and Google for retargeting and user acquisition
  • Great replacement for various tools like Google Analytics, Data Studio, Glew, Daasity, Peel, Lifetimely, RetentionX, OrderMetrics, Littledata

Get started in a few clicks with our 14-day risk-free trial, there are zero set up cost

We don't install anything on your site and does not affect your site speed

Launch date

Integrates with

  • Klaviyo
  • Mailchimp
  • Facebook Ads
  • Google Ads
  • Postscript
  • Yotpo
Segments Analytics

Segments Analytics

Shopify Plus Certified App Partner. 2x Staff Picks. Trusted by 1800+ stores, including ILIA Beauty, True Botanicals, Sol De Janeiro, Milk Bar, JSHealth, Nick's, Meshki, BJJ Fanatics, and many more.

"After looking and trying many different customer analytics apps, this one is the best we've found. The analytics, UX, and design is very intuitive. The ability to sync to our marketing stack including FB and Klaviyo is very helpful Don't think we'll need a data team for a while." —Albert Chong, Vice President, Digital Marketing, ILIA Beauty

We make data more human.

Built exclusively for Shopify, Segments provides analytics and customer segmentation for Shopify and Shopify Plus brands to easily set up segmented marketing campaigns across email, Facebook, and Google. We’re data scientists at heart that help stores leverage their 1st-party data to find opportunities like product journeys, buying cycles, and other customer behaviors for use in automated campaigns. Customers love us for our intuitive analytics and 1-click integration with marketing channels.

How our customers benefit from Segments:

  • Increase repeat purchase by up to 60%
  • Boost CTR with segmented campaigns and increase email revenue
  • 2x your at-risk recovery rate with precisely timed flows
  • Saving weeks of manual work by directly leveraging segmentation strategy built with machine learning
  • Excellent customer support by trusted data experts
  • Integrate with your top marketing channels

Key features and benefits

  • Plug & play 30+ segmentation strategies to marketing channels
  • Integrates with Klaviyo, Omnisend, Active Campaign, Facebook, Google, PostScript, Drip, Mailchimp, Recharge
  • Insights to drive repeat purchase with repurchase timing, next purchase mapping by gateway products, cross-sell and replenishment cycles
  • Customer cohort to understand how new customers progress following 30/60/90 days up to 2 years after their purchase across revenue, repeat rate, and churn
  • Track performance using our 1-page executive summary with KPIs such as new vs. repeat revenue, profit margin, AOV, ARPU, Avg. number of orders (ANO)
  • Leverage 1st party data segments to build winning lookalike audiences and custom audiences with Facebook and Google for retargeting and user acquisition
  • Great replacement for various tools like Google Analytics, Data Studio, Glew, Daasity, Peel, Lifetimely, RetentionX, OrderMetrics, Littledata

Get started in a few clicks with our 14-day risk-free trial, there are zero set up cost

We don't install anything on your site and does not affect your site speed

Launch date

Integrates with

  • Klaviyo
  • Mailchimp
  • Facebook Ads
  • Google Ads
  • Postscript
  • Yotpo

Pricing 14-day free trial

See all pricing options

Launch

$79/month

Enough data to for your niche. Businesses that are pre-$1M USD annual revenue can launch here.

  • 1 year of data analysis
  • 5,000 customers per export
  • 2 team accounts
  • Automated segments
  • Email and Facebook integration

Grow

$239/month

All the insights a growing brand needs. Advanced analytics to grow above $1M USD annual revenue.

  • Everything in Launch +
  • 2 years of data analysis
  • 25,000 customers per export
  • 5 team accounts
  • Advanced product analytics

Scale

$479/month

For brand marketing teams scaling across multiple channels. Advance beyond $5M+ USD annual revenue

  • Everything in Grow +
  • 3 years of data analysis
  • 80,000 customers per export
  • 10 team accounts
  • Priority support

Plus

$849/month

For high-volume brands. Unlock insights for all customers almost anywhere you have data. $10M+ USD annual revenue.

  • Everything in Scale +
  • 5 years of data analysis
  • Unlimited customer export
  • 20 team accounts
  • Priority data processing
  • Priority support

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars

List of reviews

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  • Marijuana Packaging

    Location United States
    Time spent using app 9 months

    This app really helped us identify segments such as churned customers, loyal customers, and more to integrate into our email marketing on Klaviyo. The dashboard is super easy to use and the data is really useful. Also, Brian from the team has been really helpful whenever we had any questions and is always quick to respond! I highly recommend this app to anyone who is looking to improve their email marketing!

  • Evan Alexander Grooming

    Location United States
    Time spent using app 4 months

    Easy to use and can easily customize the reports you need! The team was great to answer questions and were clear with directions and answers.

  • Elmhurst 1925

    Location United States
    Time spent using app 4 months

    This product gives you an immense amount of value. Coming from a place of manually attempting to calculate things like repeat rates, churned customers, segmentation, etc... The Segments app is like having a digital marketing research team at your fingertips, extremely easy to navigate, integrate with the rest of our tech stack, and the customer service team is always a click away.

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