Segments Analytics

Segments Analytics

by Tresl Inc.

Find hidden revenue potential with automated segmentation

5.0 of 5 stars(20 reviews)

Segment customers effortlessly

Get 15+ profit-driving customer segments with built-in data intelligence. Customize or build your own with purchase behavior, tags, and more

Drive additional revenue

Take action on revenue opportunities with timely recommendations to increase repeat purchases, CLV, and retention with prebuilt segments

One segment, all channels

Push & sync segments across email, Facebook, and Google with ease. Take control of your marketing data and analytics reporting


About Segments Analytics

Segments Analytics gives the modern brand immediate access to enterprise-grade analytics and segmentation. Savvy merchants know that generic metrics and email blasts are no longer sufficient in today's hyper-competitive marketplace. Created by former data scientists from Linkedin, Segments helps brands uncover hidden insights and take action to grow their business.

Stores with the most success on Segments have:

  • 100+ orders per month
  • 2,500+ total customers
  • 50+ product SKUs
  • 3+ months of order history

Automated customer segments

  • Most likely to purchase
  • Most likely to churn (lapse)
  • Lifecycle stage: Active, At risk, Churned
  • Buyer stage: One timers, Repeats, Loyals
  • High spenders (whales)
  • At risk high value
  • Churned high value
  • Low value
  • Active subscribers
  • Wholesale customers
  • + Custom segments created with attribute, product, tags, and demographic filters

Metrics & KPIs per segment

  • Customer lifetime value (CLV or LTV)
  • Average order value (AOV)
  • Average revenue per user (ARPU)
  • Frequency
  • Repeat customers rate

Advanced insights

  • Customers moving through Lifecycle x Buyer stages
  • Monthly customer cohorts — ARPU, repeat rate, AOV
  • Average time to first purchase and between purchases
  • Order timing for 1st, 2nd, 3rd+ through lifecycle
  • Email campaign open rate, click rate, conversions, and revenue within 7 days and 30 days
  • Hot and cold trending products & product variants
  • First purchase product cohort —ARPU, repeat rate, AOV, CLV
  • Cross-sell product combos

Additional benefits and features:

  • Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
  • Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
  • Map the customer journey for different segments and buyer types to understand timing, products, and device usage
  • Integrate with email service providers (Klaviyo, Mailchimp, ActiveCampaign) to show campaign performance including open and click rates
  • Report on funnel analytics across acquisition, activation, retention, and churn
  • Export to Facebook custom audience with CLV for easy lookalike campaigns
  • Save $$$ on email by suppressing low value and inactive user profiles
  • Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, ReSci, Retention Grid, OrderMetrics

Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.

Integrates with

  • Klaviyo,
  • Mailchimp,
  • Facebook Audience,
  • ReCharge,
  • ActiveCampaign,
  • Google Audience

Media gallery

Support

Pricing 14-day free trial

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.

Free Forever

Free to install

Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.

  • 30 days of data analysis

  • 50 customers per export

  • 30+ metrics including AOV, CLV

  • Executive Summary

  • Basic analytics

Small Business

$79/month

Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment

  • Everything in Free +

  • 1 year of data analysis

  • 5,000 customers per export

  • 2 staff accounts

  • Automated segments

  • Customer filtering & analytics

Growth

$239/month

Everything in Small Business + more historical data, more exports limit, and product analytics

  • 2 years of data analysis

  • 25,000 customers per export

  • 5 staff accounts

  • Automated segments

  • Customer filtering & analytics

  • Product analytics

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
5.0 of 5 stars
Based on 20 reviews

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Most recent reviews

yesonline.pk

A great app! Helped us to reduce churn rate and to increase personalisation. Product analytics is good for inventory planning. The best thing is it's price because similar solutions of segmentation are quite expensive. Support is instant too.

Ikonick

Segment is a game-changer for us. We're able to gain a birds-eye view on all of our cohorts--thanks to Segment's ability to blend data from order, product, and customer tables altogether. Easy navigation, actionable. Highly recommend

The Cereal School

Segments is a must-have app for better understanding your customers. Love the Klaviyo integration. Great support from John and the team as well!