Actionable insights & reports
Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.
1-click customer segmentation
Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.
Sync across marketing channels
Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.
About Segments Analytics
Shopify Plus Certified App Partner. 2x Staff Picks. Trusted by 1800+ stores, including ILIA Beauty, True Botanicals, Sol De Janeiro, Milk Bar, JSHealth, Nick's, Meshki, BJJ Fanatics, and many more.
"After looking and trying many different customer analytics apps, this one is the best we've found. The analytics, UX, and design is very intuitive. The ability to sync to our marketing stack including FB and Klaviyo is very helpful Don't think we'll need a data team for a while." —Albert Chong, Vice President, Digital Marketing, ILIA Beauty
We make data more human.
Built exclusively for Shopify, Segments provides analytics and customer segmentation for Shopify and Shopify Plus brands to easily set up segmented marketing campaigns across email, Facebook, and Google. We’re data scientists at heart that help stores leverage their 1st-party data to find opportunities like product journeys, buying cycles, and other customer behaviors for use in automated campaigns. Customers love us for our intuitive analytics and 1-click integration with marketing channels.
How our customers benefit from Segments:
- Increase repeat purchase by up to 60%
- Boost CTR with segmented campaigns and increase email revenue
- 2x your at-risk recovery rate with precisely timed flows
- Saving weeks of manual work by directly leveraging segmentation strategy built with machine learning
- Excellent customer support by trusted data experts
- Easily leverage 1st party data without needing a data team
- Integrate with your top marketing channels
Key features and benefits
- Plug & play 30+ segmentation strategies to marketing channels
- Integrates with Klaviyo, Omnisend, Active Campaign, Facebook, Google, PostScript, Drip, Mailchimp, Recharge
- Insights to drive repeat purchase with repurchase timing, next purchase mapping by gateway products, cross-sell and replenishment cycles
- Fully filterable business intelligence reports
- Customer cohort to understand how new customers progress following 30/60/90 days up to 2 years after their purchase across revenue, repeat rate, and churn
- Track performance using our 1-page executive summary with KPIs such as new vs. repeat revenue, profit margin, AOV, ARPU, Avg. number of orders (ANO)
- Built-in Customer Lifetime Value (CLV) model at the customer and segment level
- Leverage 1st party data segments to build winning lookalike audiences and custom audiences with Facebook and Google for retargeting and user acquisition
- Great replacement for various tools like Google Analytics, Data Studio, Glew, Daasity, Peel, Lifetimely, RetentionX, OrderMetrics, Littledata
Get started in a few clicks with our 14-day risk-free trial, there are zero set up cost
We don't install anything on your site and does not affect your site speed
- Facebook Ads,
- Google Ads,
Pricing 14-day free trial
Free to install
Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.
Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment
Everything in Small Business + more historical data, more exports limit, and product analytics
Everything in Growth + more historical data, unlimited exports limit, and priority data processing
* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.
The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
Most recent reviews
Our first segmented email campaign yielded the following results: click through rate: 1.0% --> 2.7%, open rate: 20% --> 30%, and double the revenue! I definitely recommend you consider speaking directly to your segmented audiences. Each customer has diverse needs and purchase patterns. Addressing them directly allows for the customer to feel seen and understood :) Thank you for all your help John Chao!
Thank you so much!! It's amazing to see those great results, and it means a lot to us where we can help you build long-lasting relationships with your customers.
Just like you said, "speak" to your segmented audience as they all have different needs! 🙌
Lily & Loaf
This app has been a fantastic addition to our site. It provides some really interesting data for us to use. It is especially handy being able to segment our customers (we use customer tags for different pricing on site) and now with a few simple clicks we have all the key metrics we need at our fingertips instead of ploughing through endless spreadsheets to analysis monthly sales. The playbooks are also really helpful, and although our email system doesn't have an available integration with segments, it still allows us to build a workflow for each of the main lifecycles of our customers. There are some new releases in V2 that I haven't had chance to fully look into as yet, but the product relationship area is sure to grow sales. And we will definitely be making use of the Facebook integration that has been recently added. The support team are second to none. we've had a couple of instances where we needed to chat and the team (John specifically) reply quickly, and are super friendly and helpful. Don't be put off by the cost, the insight this app gives has saved hours of my time, and is working in growing our sales each month. It's definitely one that is going to pay for itself.
Thank you for the awesome review! We can't wait for you to try the product relations and continue to find areas to optimize and grow sales.
We use the customer lifecycle analysis by Segments as the backbone of our email flow strategy within Klaviyo. It provides an intelligent, automated structure for how we communicate with our clients in the different phases of their customer journey. This service has been a significant revenue driver for our business.
Thank you so much! Glad to hear Segments was able to help bring in more dollars to the business :)