Seguno Email Marketing
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I first gave a 5 stars review to Seguno and was pretty happy with the app and support... and it all comes to support for me. But unfortunately, later Seguno decided to limit their working hours.
Don't get me wrong, I admire a work-life balance, but how about you hire more people instead of limiting the hours customer service is available? Because I definitely can't wait to solve my problems NEXT DAY!!!!!
Hello there, thanks so much for leaving us a sparkling review, we really appreciate it! We're so glad to hear you're finding Seguno easy to use and that you're happy with it so far :)
The interface is easy to use, and everything is pretty straightforward.
However, I have been having issues with this app since day one. It keeps removing my existing subscribers as they are listed as bots. My clients resubscribed a few times and still got removed by Spam Protect and never received their emails. All of these subscribers were getting emails before I switched to Seguno. I have contacted the CS a few times via email, but the problem was never fixed. Also, there is no instant online chat, I waited 3 days just to get one email reply, and CS said from their backend everything looked fine while the issues kept happening.
The recent price change for the standard plan is pretty insane. From 10 to 35. So I am definitely switching to another platform.
Hi there, Thank you for your feedback - we just sent you an email so we can hopefully help with your concerns directly! We incorrectly believed your concern about SpamProtect was resolved with our support team in April, but I'd be happy to revisit it with you. We've also been happy to work with all of the businesses impacted by the new plans to find a solution that works for them and would love to do so for Fake Plastic Love as well! I hope to hear back! -Brian
I used this app because mailchimp stopped working with Shopify.. I wish there was a bit more flexibility in terms of drag and drop and controlling the way the newsletters appear on mobile. Also can't see analytics of newsletters at one glance which makes it a little time consuming to compare the efficiency of campaigns as I have to do it manually on excel
Hello there, thanks for your feedback. I reached out to you with additional information on some of the topics you mentioned here, we really appreciate your comments and suggestions!
Customer service is responsive but this app is only good for specific holiday mailers. Not good for generally sending newsletters to customers. Very limited templates and they are pricey.
Hi there - Thanks for the review. I'd love to better understand your feedback and then walk you through the platform. Seguno is built to manage your entire email program, including all newsletters and automations. If you're willing to give us another shot, I'd be happy to hop on a Zoom with you and provide some hands-on assistance to get you up and running successfully. Please reply to help@seguno.com, and we'll get that scheduled. Thanks again!
Seguno said in a recent newsletter that intend to charge people to pay for using a feature that would be building on what MailChimp may still be offering for free: This is the feature where you re-send the campaign or newsletter to the people who did not open it the first time. I loved this feature on MailChimp, where it was free at the time (early 2019) and I think still is. Seguno should try to at least match a main company's pricing schedule if they want to grow such a company reputation as MailChimp. Make it clean across the board so that the preference of the user is allowed, to choose which service they want to subscribe to. That way, you are already giving your customer a free choice, with everything priced at or below MailChimp feature prices. That's how you grow and that's how you give customer service. If you would allow this feature to be with the free plan, I'd be impressed.
Otherwise, great app, great at what they are doing...love the integration with Shopify menus etc. I totally trust this company because I've used their banner app for a number of years and their quick and precise customer service is top notch, and that app is great too. The mail marketing genre is already vast, so I would dare Seguno to add Messenger features like Octane, as that is the future of online email messaging.
Hey! Thanks so much for the review. We appreciate your kind words about our products/support and perspective on the product, we'll certainly take your feedback into consideration. We're thrilled you made the switch to Seguno and are taking advantage of that limited time offer we ran for those switching from Mailchimp so it's still free for you. Shortly after that, Mailchimp actually changed their pricing structure so it's no longer an apples to apples comparison. All contacts count toward Mailchimp tiers whereas we still only count active subscribers. Regardless, we have an exciting roadmap and are happy to have you along for the ride. Thanks again!
This was my first time using it! It was easy to use and everything went out without any problems. I loved it. It's June, I was hoping for more but hey socks are not so much a hit in summer. I did get opens and purchases. I might need to work on my open line more. Especially since my biggest sale is in July. I'm crazy about Pomp and Circumstance, Fireworks, 4th of July! I could give my whole store away in July! Now Seguno just needs to help me do it!
Hey! Thanks so much for your review. We're happy to hear you're liking it so far and hope July was a great month for you! :) Please contact us if you ever need anything or are looking for ideas to help promote your socks, we're always happy to help and appreciate you using Seguno.
I would really like to be able to send emails to specific groups of customers depending on what they are tagged or previously purchased etc. Also, sequence emails, not just a single email to welcome etc more of an on boarding or education series.
Hey! Thanks so much for your review. You can target specific groups of customers based on tags and some other information, please search our help docs for "recipients" to find a relevant article. We hope to expand that area as well but turning our automations into a series of emails is definitely on the list! We appreciate the feedback and you joining us on this journey :)
Honestly, I love this app and am a paying subscriber but would appreciate more customization triggers in automation and also more of a drag and drop customization for newletters similar to the way mailchimp does it
Thanks for your review! I'm glad to hear you're enjoying the experience so far. We are working on some custom automation triggers so stay tuned for that. As for the editor, we've taken a slightly different approach than Mailchimp but I'd love to hear more about what you're interested in as we continue to evolve it and add more content. I'll reach out separately. Thanks again!
As far as free apps go this one is the best one out there if you are beginner to email marketing. It was definitely the most easy to use. However, as of today Shopify has released its own native email marketing app which is even easier to use! I would recommend that you use Shopify's native app first and then consider Seguno's paid plan if you're looking for more features. That being said Seguno needs to reduce their pricing on the paid plan now that they are competing with Shopify (and so many other email marketing apps). Currently Seguno's paid plan offers:
• Removing the Seguno branding from the footer -- I AM ADVISING SEGUNO TO MAKE THIS IS A FREE FEATURE IN LIGHT OF THE COMPETITION THEY NOW FACE FROM SHOPIFY'S OWN APP
• Remailing non-openers -- RE-EMAILING PEOPLE IS A BAD IDEA TO BEGIN WITH SO I'M NOT SURE WHY THIS IS A PAID FEATURE IT SHOULD BE A FREE FEATURE
• Tag-triggered emails -- SHOPIFY ALLOWS THIS FOR FREE NOW WITH THEIR NATIVE APP SO THIS SHOULD ALSO BE A FREE FEATURE FOR SEGUNO
• Premium email sections (includes the Countdown, Flipbook, and more to come) -- SEGUNO DID A GOOD JOB WITH THIS!
• Product review request automation -- THIS IS A GOOD IDEA BUT REALISTICALLY ALL OF THE GOOD REVIEW APPS HAVE THEIR BUILT-IN AUTOMATED REVIEW REQUEST EMAILS
The special thing that Seguno offers is automations which is something they should build upon and make into a paid feature down the road. This is just my 2 cents.
My website: www.gearscanada.com
Thanks so much for your in-depth and honest feedback in your app review for Seguno: Email Marketing. We really appreciate the time you took to leave a helpful review with lots of substance, it does wonders for helping us improve the app.
While Shopify Email does allow you to send to a customer group based on a tag, which Seguno does for free as well, Seguno's tag-triggered emails are actually unique in that adding the tag to the customer's profile automatically triggers an individual email to that subscriber. There are lots of great use cases here, like having a welcome email for wholesale signups that skips the normal welcome email or maybe a 'thanks for attending our recent event' type of email. With some manual tagging or using another app that automatically tags based on purchase data, you could then automate some specific emails like thanking VIPs or product care instructions. Are there any use cases that come to mind for you? We have other types of automation we plan to add and will very soon be adding a new paid feature: series, which would allow all automations to send multiple emails over time. Lots more to come there!
Remailing non-openers can be powerful. A simple example is around holidays when people are getting a lot of emails and are more likely to miss things in their inbox. Or perhaps you're running a big promotion and want to remind people about it without bothering people that have already opened the email. It's not something you want to use all the time and there are best practices to follow but it works really well when used appropriately.
Thanks very much for your kind words about our premium sections such as Flipbook and Countdown, we've got more great sections we plan to add over time too. With regard to our review request automation, you are correct that most review apps do have their own built-in review request emails but this is more meant for those merchants using the free Shopify Product Reviews app.
We'll send you an email directly if you'd like to discuss some things further, thanks again for your feedback and suggestions :)
I switched over from Mailchimp recently. here are my thoughts:
Pros:
- I do like how you can have 2000 subs.
- everything can be done in your shopify panel
- importing from mailchimp was easy
- Free!
Issues:
- Generally the editor to make your emails is very basic and tiring to use.
-- Wish it had an ability to duplicate sections that you made in your current newsletter.
-- Bullets aren't supported
-- It's hard to track and see the stats of all your newsletters. The data is there, but it feels like I have to go through multiple clicks just to see how many people opened by latest newsletter. Would be nice to have a dashboard page that shows your stats: subs, most recent newsletter stats, etc
Thanks so much for your review! I'm a little late here but we really appreciate your feedback and will definitely be adding the features you're interested in. We're grateful you've chosen to use Seguno, thank you for your continued support. Please reach out if you need anything! Thanks again :)