Sendinblue Email Marketing

Sendinblue Email Marketing | Reviews

by Sendinblue

Newsletter, Email Marketing & SMS, Marketing Automation

3.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    51% of ratings are 5 stars
  • 4 of 5 stars
    11% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    7% of ratings are 2 stars
  • 1 of 5 stars
    26% of ratings are 1 stars

All reviews

4 reviews

HRDQ

Background: We're a b2b company. Our list is subscribers only, no rented or scrapped names. We only email those who open within the last 120 days. Basically, we're not spammers but we do send a lot of email to our contacts. Pros:
- Overall a better than average UX. Easier to use than ActiveCampaign or Hubspot but far less power.
- Easy to use email creation process. Cons:
- You will not believe how militant they are about what email you are sending. I have never experienced anything like it. Their system will without warning stop your campaign if it isn't getting enough opens. They will randomly shut down your entire account without warning if they think you are sending too many emails or possibly unqualified names (yes, they email you after the fact but your account may be shut down for days if you don't keep an eye on your email). If you test a list and it doesn't perform well, your entire account is shut down. If you send too many transactional emails your account is shut down or throttled. When you submit a ticket to ask them to restart your account, it could be a day before you get a response, plus as a bonus you get a lecture - who are you sending email to, where did you get the names on your list, did the agree to receive email from you, what's your website address - over and over again. Recent example: we decided to test SMS marketing and purchased 100 SMS credits for a whopping $1.14. Purchase was put on hold without notice while they sent us a ticket where we were asked questions like, where did you get these names, what information are you going to text them, etc. Extraordinarily frustrating.
- The Shopify plug in doesn't do much without you doing coding - yes you actually have to write code in the app to do certain things. For example, they talk about how you can pull customer buying behavior from Shopify to send emails but good luck figuring that out, you have to do coding. The help files are almost nonexistent on this topic. Their reps couldn't even tell me how to do it.
- Customer support is generally poor. Many reps are not English first language so it is often challenging for English language users to know what the reps are saying. Most reps do not know the system very well so you will go round and round trying to get an answer. Wait times are long. - Looks less expensive at first but they ding you for everything - extra seats, landing pages, transactional emails, etc. - and it adds up fast. Neutral:
- Reporting is good but basic and leaves gaps in your ability to know how your list is performing. For example, want to know if your list is growing or shrinking? You have to manually report on the numbers in different time frames and do some math. How can there not be a report for this most important emailing metric?
- Automations are good but basic. Where are the automation templates for every day activities like DOI, re-engagement, reactivation, etc.?
- CRM is good but basic. That's okay for us but the layout is difficult to use quickly, UX is not great.
- Mediocre email templates. Not a major issue. Creating your own is easy with their drag and drop interface. Overall SendinBlue is a frustrating company to work with and an app that says it will do a lot more than it can actually do. Update: We've been throttled on transaction emails to 5 per hour. Blue states a quota of 100 transactional emails per hour. Technically this is our fault because we imported a new list of names and didn't realize they would all be pushed through DOI. No warning message. For a business with 70,000 contacts this quota is ridiculous.

Developer reply

September 3, 2021

Thanks a lot for the in-depth feedback. Happy to hear that you find "Blue" easy to use and create emails.

We know that occasionally things can go wrong and mistakes can be made.
Combatting spam is part of our mission to make the internet a better place.
Sometimes users exceed our reasonable internal thresholds, and we keep the right to suspend your ability to send an email while our delivery team investigates.

If you're up for spending a little time, we'd be happy to work with you on setting the automation filters. Sarah just sent you a reply to the last ticket 😇

Feel free to reach out to support@sendinblue.com
Hope that we can turn your experience around quickly!
Best,
Dulé

VINDOG.FR

Très compliqué à prendre en main, pourtant tout est en français, certaine application qui sont en anglais sont plus facile à comprendre.

brucedane.com

I really wanted to like it... the interface is well designed and intuitive. But there were way too many bugs for me to rely on it. Customer data didn't sync properly with Shopify, and it isn't obvious if there's a way to sync data between the email and CRM apps. Many crashes/freezes as well. It seems the technical side is holding back what could be a really high value proposition here.

Developer reply

April 2, 2020

Dear Andreas, (brucedane.com)

Thank you so much for your feedback, and I'm sorry to hear about your experience with our plugin. I'm Noelia Santa Ana and, and I'm the community and brand builder at Sendinblue.

I discussed your feedback with our plugins team, and they explained that for now our plugin will update your contact information if your customers updated directly, but if the store admin does this the update it won't be synchronized with Sendinblue. Currently, Nelson (Our customer service hero) is in contact with you to go over this information in more detail.

I hope this experience hasn’t completely deterred you from coming back to Sendinblue.

Feel free to connect with me on LinkedIn so we can discuss your journey with Sendinblue—I am looking forward to hearing more from you!

Thank you, 😊
Noelia Santa Ana

Vivaeris Designs

This initially looked like a good Mailchimp alternative - I like the pricing model and wish more newsletter providers used it.

Pros: Clean interface, nice reports and the helpdesk exists, is responsive and really works to understand the issue

Cons: all of the embedded forms are buggy within Shopify - some won't even submit while others kinda work but the error checking (like duplicate registration) goes to a blank screen. This was issue #1 with the help desk which was finally identified after a few weeks but put on the backlog with no fix date.

The final straw was the previously undisclosed minimum number of subscribers to be allowed to send a campaign. So despite the pricing model being tiny/new business friendly, their rules aren't and weren't made clear up front. I don't know what other surprises might be lurking.

Switching back to Mailchimp...

Developer reply

October 29, 2019

Hello,

I'm Thu Hien and I'm the Product Manager for integrations (some teammates call me the plugin wizard!) at Sendinblue. I'm sorry to hear that you had a bad experience with us, but we really appreciate your feedback — it's how we always continue to improve! Thanks to your feedback we spotted the missing error message on our platform — thank you again.

I already sent you an email to follow up your case, and I personally will assist you in connecting your form to your Shopify store, and validate your account.

I hope that your negative experience hasn't completely deterred you from coming back to Sendinblue.

I will be waiting for your email. I am looking forward to hearing more from you!

Thank you,
Thu Hien