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I am a very small business but have a lot of digital products, I do have $1000's in sales every month its more like $100's this is just a side business to help out with monthly bills at home. My monthly subscription with Sendowl was $39 a month and now they are forcing me to the $159 a month, this 3x the cost of my Shopify monthly fee . I do not have the time to move all my products to another digital product sender, this will force a 10 year business to close, really ticks me off. Yes Sendowl you sent me plenty of emails and notices, I just didn't have time to deal with it as I lost my home due to Hurricane Helen and being dealing with that, this is just another hit I don't need at this time in my life.
Hi there. I'm so sorry to hear about your home. That is terrible. Please write into support and ask for a member of our leadership team (Matt or Ben) who I'm sure will be able to help you during this difficult time.
I've been a very satisfied SendOwl customer for over four years, paying $24 a month to send digital downloads to my customers. In October 2024, my bill was $24. However, in November, it unexpectedly jumped to $454.36, and in December, it escalated to $839.29. This increase was for the same services I had always used.
I corresponded extensively with SendOwl's leadership, and they assured me they would provide a discounted rate to part ways amicably. Unfortunately, my last two bills in April and May were $467.96 and $432.92, respectively. This is a far cry from the original $24 a month and is completely unsustainable for my small family business.
This has been the worst experience I've ever had with a company. When I shared my experience with several other small business owners, they realized that their SendOwl bills had also increased significantly overnight, without any warning.
I have since switched to another service that offers the same functions for a flat rate of $29 a month. It is working beautifully and even more seamlessly than SendOwl ever did. I am so relieved to be done with this company.
Brighter Day Press - best of luck to you on your new service. As context, your pricing in Nov and Dec was per the plan you signed up for (fair use bandwidth is what caused the fees). April and May were at the discounted rate as promised on the new legacy plan as explained over our support interaction. We did everything we said we would, and just wanted to make sure you knew that and if you have any questions, please do reach out to support and we will continue to help even though you've migrated.
We've been using SendOwl since transitioning from BigCommerce to Shopify in 2021. This app works well for our workflow and is highly recommended for digital delivery of PDFS. The new pricing regime came as a big surprise, but we were able to come up with a pragmatic solution that works for both SendOwl and us.
Thanks for taking the time to leave a review and we really appreciate the kind words. We’re glad SendOwl has been a good fit and look forward to continuing to support you as your business grows. If there’s anything we can do to help you get even more value from the platform, we’re always here.
I used SendOwl with great satisfaction for 3 years. Pretty simple deal ... they just fulfill/send PDFs to customers. $15/month, ok no problem. But now they're charging my $87/month, a 500% increase and nearly 3x what I pay for my entire ecommerce platform. How does this even make sense? No thank you. Dropped them like a hot iron ... took me an hour to set up a new fulfillment app that only costs $12.49/month and with excellent customer reviews. Best of luck to you, SendOwl!
Our new pricing is squarely market for comparable service, reliability, scalability, and uptime. That said, we certainly understand there are less expensive (and more expensive) alternatives, and we wish you the best moving forward in your business.
SendOwl worked great until they gouged us with a $39/month cost when it was previously $0/month but a per-transaction fee. The charge was automatic if you missed the opt-out period - which is totally non-consensual and unethical. They could've easily at least made it a smaller jump, like maybe $10/month...? And/or let people opt-IN to be charged, instead of making an extra wad on everyone who missed a single email... Canceled and moving on. Good luck!
Thanks for sharing this. We want to be clear that we take ethics seriously and always operate with a high moral compass. Most affected users received 3–5 emails and multiple in-app notifications about the change. For those who unintentionally missed the opt-in period and chose to leave, we offered refunds upon request. We're sorry to see you go but appreciate you trying SendOwl, and we wish you the best moving forward.
SendOwl has helped us securely deliver digital content - a service we have not had the resources to build ourselves. They are quick with customer service and pivoted nicely when shopify deprecated the old checkout process.
Thank you for taking the time to leave such a wonderful review! I'm glad we're able to meet your needs and help where we can. Thanks, SendOwl.
I have been using SendOwl for a while now at $19/month for unlimited digital products. I use Amazon S3 to store the files. They are going up on the price at the end of April 2025, so my monthly fee will now be $159 instead of $19. You have got to be kidding me with the $140/month price increase?! Um no. I will go elsewhere. Terrible business practice, especially when their website still advertises "unlimited products" on their pricing page. Since I pay for the app, I expect to have no advertisements on the download page. I am not happy that the download page you are directed to from the customer email to download the files has 2 advertisements at the bottom of the file list.
Hi April. Thank you for taking the time to leave your feedback. We stopped supporting legacy plans a few years ago, and we ‘grandfathered’ all merchants on legacy plans. However, while we supported those legacy plan prices for many years, it is time for all merchants to move to the new plans. I understand that your plan is more than you were previously paying. However, our pricing is still great value, and it is still cheaper than the majority of the alternatives. You mentioned the referral links on the download page - you can disable those in the SendOwl dashboard. Email us, support@sendowl.com, and we'll show you where that option is! Thanks, SendOwl
DO NOT USE. We have been a loyal SendOwl customer for years and they instituted an absurd price increase. Unacceptable and do not use this service.
Thanks for the feedback—and for being a longtime customer. We understand the pricing update felt abrupt, but it was the first major change in over 15 years and aimed at making the platform more sustainable long term. If you’d like to reach out directly, we’re happy to review your account and see if there’s any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
After speaking with the CEO, I'm reminded just how amazing this company is. I greatly appreciate your time today!
Original:
Sendowl offers the flexibility we need, along with great customer support. They are always quick to reply and super friendly. Thank you for all you do!
Updated: we spoke with the merchant and believe we were able to find a really good solution.
Updated: I am not seeing an email in support. Can you please email support@sendowl.com and say "route to leadership team"? They will get you sorted wrt transition.
The SendOwl team sent two (2) prior emails regarding the pricing change, including the CEO who reached out personally to see how SendOwl could help through this transition, which is not noted here in your review but we think important context. We also know our new pricing does not work for all our merchants on legacy plans, and we will support all merchants through a transition if needed. For most users, SendOwl is just as cost effective even after the change. We have valued your business greatly, and are sorry our new pricing does not work for you moving forward. We wish you the best.
Update 1/26/23:
After 5+ years of using SendOwl and 240K+ orders processed. I finally made the switch to the "Downloadable Digital Assets" app. Let me add some credibility to the review: We run a very successful digital asset based business and have been featured in several Shopify ads, marketing materials, etc.
A year ago SendOwl was purchased and came out with new pricing, taxing each transaction that was processed through their service. I'm self hosting on Amazon S3, so my monthly bill went up minimum 2x because I was "high volume". Ironically, all plans now have a per order fee attached to them regardless of volume. And a free plan asking 5%!? Get the #$&$ out of here! Shopify has a free app for that. I have no problem paying for a product that adds new features, but they never arrived even after multiple conversations with the new owner/CEO. Add to that multiple major outage incidents over the last 2 years and I finally threw in the towel. The new app I'm using has all the features I requested from SendOwl over a 2 year period, but was never delivered and I'm extremely happy so far.
SendOwl is a great product, but the pricing model is disgusting, the customer service sucks, outages are a real issue, etc.. I'm allergic to rent seeking and thank god we had a choice to switch to a better product. Do yourself a favor and avoid this app.
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Original Bad Review:
Been a SendOwl user for years. The product works. New features have been slow or non-existent and the customer service is awful. We've had amazing results delivering files to our customers until today. Several hundred orders are going unfulfilled and we're getting the classic "non answer" customer service.
Look at other options and alternatives for digital delivery needs before settling on SendOwl
Hi: thanks for the note about SendOwl being a great product. We value all customer feedback - good and bad. SendOwl does a lot under the hood, and think our pricing is very fair. Any user can choose to be on a flat per order fee structure (avg 30 cents); the 5% is for folks that do not want to pay a SaaS fee ever. We have a lot of users that love the flexibility of it and it ends up being a lot cheaper than a 15/month plan.
That said, we are very sorry to see you go and wish you continued success. If you ever want to come back and discuss features you'd like to see, please do reach out.
-Matt, CEO